AIDA Cruises Highlights Operational Efficiency Initiatives

AIDA Cruises Highlights Operational Efficiency Initiatives

AIDA Cruises has detailed several initiatives it employs in order to improve ship operation efficiency.  

They include expanded shore power use, increased adoption of biofuels and advanced digital solutions. 

Biofuels 

After biofuel was first used onboard the AIDAprima in summer 2022, the LNG-powered ships in the fleet are being prepared for the future use of additional biofuels and e-fuels as soon as they become available in sufficient quantities. 

In 2025, more than 8,500 t of ISCC EU-certified Bio LNG were supplied to the AIDAnova in the ports of Hamburg, Kiel and Zeebrugge, according to Dirk Inger, senior vice president public affairs, communication & sustainability at AIDA Cruises. 

The company said it is also working with partners from science and industry to prepare for the future use of e-fuels onboard its vessels. 

Examples include participating in research and development activities focused on innovative energy conversion and storage technologies based on renewable ammonia as well as developing hydrogen as a fuel for future combustion engine-based marine propulsion systems and evaluating the implications of integrating such technologies into cruise ships.  

“However, several challenges remain for the broader adoption of e-fuels, including fuel availability in ports, industrial-scale production capacities, internationally harmonized regulatory frameworks, and the lack of commercially viable pricing structures in Germany and Europe,” Inger added.  

Shore Power 

In 2017, the AIDAsol became the first cruise ship to regularly use shore power in the Port of Hamburg through Europe’s first shore power facility for cruise ships, located at the Cruise Center in Altona.  

Since then, AIDA Cruises has continuously expanded the use of shore power, resulting in 340 shore power connections in 2024 and 440 in 2025. 

The company is currently planning around 540 shore power calls for 2026 with its vessels. 

Shore power is available in 17 European ports, including Hamburg, Warnemünde, Kiel, Southampton, Bergen, Oslo, Stockholm, Rotterdam, Copenhagen, and Le Havre, among others.  

This represents approximately half of all AIDA port calls on Northern European itineraries departing from Germany.

Digital Energy Management 

Reducing energy consumption is said to be a key component of the company’s technical fleet management strategy, and all ships in the fleet are equipped with integrated energy management systems that are connected to a group-wide data platform.  

Digital applications, machine learning and artificial intelligence are used to analyze operational data and identify further optimization opportunities. 

AIDA underlined EOS (Energy Optimization System), a digital analytics system, which has been gradually implemented across the AIDA fleet since 2023, as one of the most important investments in this area. 

Incorporating variables such as weather and wind conditions, vessel and engine models, and the number of guests onboard, EOS assists crews in making operational decisions in real time, such as optimizing onboard energy flows or calculating routes designed to minimize energy demand.  

The system has been shown to significantly reduce energy requirements for propulsion and various onboard systems, AIDA noted. 

AIDA Innovation Hub 

As part of the application phase for the new AIDA Innovation Hub, start-ups, tech companies, industry partners and scientific and research institutions were invited to submit their ideas for smart solutions in the fields of decarbonization, sustainability and AI tools.  

The company received more than 150 potential ideas, which will now be reviewed and the shortlisted projects will be presented to an expert jury in Rostock on September 16, 2026.  

The winners will have the opportunity to further develop their ideas together with AIDA through implementation studies or test them as a pilot project onboard AIDA vessels. 

TUI Cruises Starts Homeporting Season in Portugal

TUI Cruises Starts Homeporting Season in Portugal

The Mein Schiff 6 recently kicked off a series of cruises to Western Europe and Morocco departing from Leixões in Portugal.

Located near Porto, the homeport serves as the starting point for two seven-night itineraries that sail to other destinations in Portugal, in addition to ports in Spain, Morocco, the United Kingdom and France.

Heading north, one of the itineraries features visits to Vigo, La Coruña, Bilbao and Le Verdon before returning to Leixões.

The second weeklong cruise heads south and includes stops in Lisbon and Cádiz, as well as Tangier and Gibraltar.

Guests are also able to book a 14-night voyage that combines both itineraries into a single cruise that does not repeat ports of call.

The Mein Schiff 6 will continue to offer similar cruises departing from Portugal through early September, when it is scheduled to embark on a repositioning voyage to the Western Mediterranean.

Sailing from Leixões to Palma de Mallorca, the eight-night cruise sails to a mix of destinations in Spain, Portugal and Morocco.

Highlights of the open-jaw itinerary include visits to Lisbon, Cádiz and Tangier, in addition to Málaga and Barcelona.

After a short fall season in the Mediterranean, the 97,000-ton ship embarks on a 53-night repositioning voyage to Southeast Asia.

The three-part cruise starts with a seven-night cruise to the Canary Islands that sails from Palma de Mallorca.

The 2,500-passenger ship will then operate a 20-night voyage to Cape Town, visiting Morocco, Cape Verde, Namibia and South Africa.

Before arriving in Singapore in early December, the Mein Schiff 6 also offers a 25-night voyage to the Indian Ocean and Southeast Asia.

Departing from Cape Town, the cruise will sail to South Africa, Mauritius, Réunion, the Maldives, Sri Lanka and Malaysia.

As part of its 2026-27 winter season in Southeast Asia, the 2,534-passenger ship is set to offer a series of 13- to 15-night cruises to Malaysia, Thailand, Vietnam and more.

Built at the Meyer Turku shipyard in Finland, the Mein Schiff 6 was delivered to TUI Cruises in May 2017.

AIDAprima Guests Test Self Check-In Terminals in Hamburg

AIDAprima Guests Test Self Check-In Terminals in Hamburg

AIDA Cruises tested digital guest check-in with all guests for the first time in a pilot project at the Steinwerder Cruise Center in Hamburg.

According to a company statement, guests were able to embark independently for a cruise aboard the AIDAprima at one of the 20 digital check-in terminals on July 23, 2026.

During check-in, a photo was taken of each guest, which is stored in the ship system for the duration of the trip. The image was then compared with the photo on guests’ ID documents based on biometric data.

Digital check-in was found to speed up the embarkation process at the terminal, offering more flexibility in combination with the personal service available at a classic counter.

The new service was developed in collaboration with Lufthansa Industry Solutions over a period of two years, adapting self-service check-in terminals from aviation for use in cruises.

This included, among other things, the integration of printers for boarding passes and the connection to the ship’s systems.

The boarding pass is RFID-encoded, serving as a means of payment onboard and as a key to the cabin, among other things.

AIDA noted that it intends to use the findings from the pilot project to explore further use of this technology.

TUI Welcomes Mein Schiff 4’s New Captain Adam Swietlik

TUI Welcomes Mein Schiff 4’s New Captain Adam Swietlik

TUI Cruises promoted Captain Adam Swietlik as the Captain of the Mein Schiff 4.

In a LinkedIn post, the company said: “Swietlik has been part of the TUI Cruises family since 2014 and has taken on various responsible positions within our fleet during this time,  most recently as Staff Captain for several years.”

The company said that Swietlik succeeds Captain Panos Varotsos, and that with more than 20 years of experience at sea and his team-oriented leadership style, he brings the best prerequisites for his new role.

“We wish Swietlik and his crew onboard Mein Schiff 4 all the best, much success and always a hand’s breadth of water under the keel,” TUI Cruises stated.

According to Schiffe Und Kreuzfahrten, Swietlik joined Celebrity Cruises in spring 2010 and, in 2014, moved to TUI Cruises. He worked at the company for five years and was then promoted to Staff Captain in 2019. Świetlik officially assumed command of the vessel on July 19, 2026.

According to the article, Swietlik will first sail the Mein Schiff 4 in the Adriatic Sea.

The ship is currently operating seven-night roundtrip cruises from Trieste, Italy, with visits to ports across Italy, Croatia, Montenegro, Greece, and Slovenia. The seasonal program will continue until October.

Swietlik will be the third new TUI Cruises captain brought on in 2026. At the beginning of the year, Kira Schikorr steered the Mein Schiff 6 in Asia for the first time, and Alexander Orendt first captained the Mein Schiff 3 from Bremerhaven.

The company said that the promotions are due, among other things, to the growth of the Mein Schiff fleet.

AIDA Ship to Enter Drydock with Passengers

AIDA Ship to Enter Drydock with Passengers

The AIDAmar is scheduled to enter drydock with passengers onboard as part of a special itinerary in Northern Europe.

According to the company’s website, the new 10-night itinerary allows guests to live a “shipyard experience,” with a visit to a facility in the Netherlands.

The unique cruise departs from the German port of Warnemünde on June 28, 2026, and visits destinations in the Baltic and the North Sea.

But the highlight is a 24-hour call to a shipyard in Rotterdam.

“This very special journey takes you not to the typical tourist terminals but directly into the vibrant, industrial heart of Europe’s largest seaport,” AIDA stated.

The company added that the visit to the historical shipyard in Rotterdam offers AIDA fans and seafaring enthusiasts a rare opportunity to accompany the AIDAmar during its drydock.

AIDA noted that passengers will enjoy a unique atmosphere onboard as the ship undergoes scheduled maintenance at the facility.

The Carnival brand also described the cruise as an “authentic maritime experience, far from the usual holiday routes.”

AIDA said it is currently studying the possibility of allowing guests to disembark the vessel during its drydock.

“As this is an active industrial site subject to strict security regulations, disembarking on foot across the shipyard grounds is strictly prohibited for safety reasons,” the company explained.

“Any possibilities for leaving the ship depend on the operational procedures on site and, if feasible, will only be carried out in an organized manner.”

In addition to the visit to the shipyard in Rotterdam, the cruise will also sail to Visby, Stockholm and Karlskrona.

The theme cruise will cater to soccer fans as well, with a series of activities designed to celebrate the 2026 FIFA World Cup.

Part of AIDA’s Sphinx class, the AIDAmar was built at the Meyer Werft Shipyard in Germany and entered service in 2012.

The 71,000-ton vessel is scheduled to undergo a major refurbishment in November 2026 as part of the AIDA Evolution refit program.

AIDAdiva Returns to Germany Following World Cruise

AIDAdiva Returns to Germany Following World Cruise

The AIDAdiva has recently returned to the port of Hamburg in Germany following AIDA’s 2025-26 world cruise.

After undergoing a major refurbishment as part of AIDA’s Evolution refit program, the vessel embarked on the voyage in early November 2025.

The AIDAdiva then visited 53 destinations in 27 countries before arriving back at its homeport on March 23, 2026.

Covering 35,000 nautical miles, the itinerary was highlighted by milestones for AIDA Cruises, including the company’s return to New York City following a six-year hiatus.

The cruise also marked the brand’s first visits to ports on the West Coast of North America, as well as in Japan and Hawaii.

The 2,030-passenger ship also spent New Year’s Eve docked in Honolulu during its first visit to the Aloha State.

Other highlights of the itinerary included AIDA’s first-ever transit of the Panama Canal, which took place on December 6, 2025.

Following the completion of its world cruise, the AIDAdiva is now set to offer summer cruises out of ports in Germany.

The ship’s schedule includes a series of four- to 14-night cruises to destinations in Scandinavia and the Baltic Sea.

Ports of call set to be visited include Vik in Norway, Visby in Sweden, Gdynia in Poland and Aarhus in Denmark.

In late August, the 2007-built ship is scheduled to reposition to North America for fall cruises departing from New York City.

The 12-night itineraries are highlighted by visits to destinations in Canada and New England, as well as Florida and the Bahamas, including Portland, Boston, Miami and Nassau.

In late October, the AIDAdiva sets sail to La Romana in the Dominican Republic ahead of a winter season offering cruises to the Southern and Eastern Caribbean.

AIDA’s next world voyage is scheduled to depart from Hamburg in mid-October 2026 onboard the AIDAsol.

The 126-night cruise will follow a different itinerary that will include stops in South America, the South Pacific, Australia, Africa and the Indian Ocean.

 

TUI Cancels Additional Sailings for Middle East Ships

TUI Cancels Additional Sailings for Middle East Ships

TUI Cruises cancelled additional departures onboard two of its vessels due to the current conflicts in the Middle East.

According to a statement issued on Tuesday, the cancellations now include all sailings set to take place onboard the Mein Schiff 4 through March 23, 2026.

For the Mein Schiff 5, the cancellations include all the cruises scheduled to take place through March 29, 2026. TUI explained that the cancellations follow a travel and security advisory from Germany’s Foreign Office.

The company said that all affected passengers have been directly informed of the cancellations by its teams.

“Should further adjustments become necessary, we will promptly and proactively contact the booked guests,” TUI added.

“We are continuously assessing the situation and making decisions based on current official recommendations,” the statement added.

TUI noted that all guests and numerous crew members have now disembarked both the Mein Schiff 4 and the Mein Schiff 5 safely.

“The primary goal now remains to ensure the safety and well-being of the remaining crew onboard,” the company explained.

“Furthermore, our crisis team is working in close coordination with the relevant authorities, the Foreign Office, the responsible embassies, international security experts and the security teams of both parent companies on an ongoing assessment of the situation and derived scenarios,” TUI added.

The company also said it set up an information hotline for families of crew members that are still onboard the vessels in the Middle East.

The information service can be reached from Monday to Friday by phone at +800 5353 3333. TUI’s team is also available to answer questions and concerns via email at FamilyCrewHelpLine@seachefs.com.

The recent round of cancellations includes Mein Schiff 5’s repositioning voyage to Europe, which was set to depart from South Africa to Spain starting on March 29, 2026.

Sailing between Cape Town and Palma de Mallorca, the 19-night cruise was set to visit destinations in Namibia, Cape Verde, the Canary Islands and the United Kingdom.

The Mein Schiff 5 is now expected to resume service in late April, ahead of a summer season in the Eastern Mediterranean.

With its Dubai – South Africa cruise previously cancelled, the Mein Schiff 4 is scheduled to welcome guests back in Cape Town for a repositioning voyage to Europe on April 11, 2026.

AIDAbella Back at Sea Post-Modernization

AIDAbella Back at Sea Post-Modernization

The AIDAbella is resuming service in Palma de Mallorca on March 11 following its AIDA Evolution refurbishment.

The cruise ship had previously spent seven weeks in a shipyard in Marseille, where it underwent a comprehensive overhaul and modernization.

According to a statement from the company, the upgrade included new and additional restaurants, bars with enhanced service, new activity areas for families and a fresh look for the public areas.

In addition to redesigning guest cabins, new and additional suites were added, as well as exclusive areas such as the Sky Deck and the Rossini Lounge.

Furthermore, technical upgrades were made to reduce energy consumption and improve efficiency.

Approximately 5,100 pieces of furniture were donated to social organizations and 18 tons of aluminum from sun loungers and chairs were recycled, demonstrating  circular economy in practice.

The company also refurbished approximately 45,000 m2 of carpets, 10,000 m2 of carpet underlay, 2,500 m2 of artificial turf and over 1,000 mattresses, giving them a new lease on life.

The crew and reception areas got a fully recyclable, allergy-friendly carpet made from Econyl yarn, produced from recycled carpets from the AIDAdiva and AIDAluna.

Thanks to a new reverse osmosis system, the AIDAbella can produce more fresh water from seawater using less energy, the company said.

The consistent use of LED lighting, further optimization of demand-based climate control, and modernized catering technology are meant to contribute to reducing energy and water consumption onboard.

Finally, a special biocide-free coating was added to reduce fouling on the hull, thus also reducing fuel consumption.

The ship’s first itinerary post-modernization is a seven-day roundtrip from Palma that includes stops in Civitavecchia (Rome), La Spezia, Marseille – with a special overnight stay – and Barcelona, before returning to Palma.

AIDA Confident Amid Geopolitical Challenges as Demand Grows

AIDA Confident Amid Geopolitical Challenges as Demand Grows

AIDA Cruises is seeing strong demand for cruises and a high share of premium bookings and remains positive despite ongoing geopolitical challenges, the company said in a statement.

Current figures show that just over three million German ocean cruise passengers traveled in 2025, growing by nine percent compared to the previous year.

“Cruising in Germany is driving growth in the tourism market. In 2025, AIDA generated profitable growth with unchanged capacity and record-level occupancy,” said AIDA president Felix Eichhorn.

“With around 1.5 million guests in 2025, AIDA is the clear market leader in the German cruise market. This success is driven by strong demand and long-term bookings.”

For summer 2026, AIDA said it seeing an above-average level of advance bookings, a trend which Eichhorn said continues steadily.

“. The disproportionately high number of high-quality, long-term premium bookings also shows that guests place particular value on quality,” he said.

Trips departing from German ports that can operate year-round, such as Hamburg, Kiel, and Warnemünde, as well as routes to Northern Europe remain especially popular, AIDA noted.

Cruises to the United Kingdom, the Baltic states, and classic Northern Europe routes including Norway, Denmark, and Sweden are also said to be experiencing strong demand.

Multi-generational travel is currently in particularly high demand at AIDA.

A YouGov study commissioned by the company found that 66 percent of Germans have already vacationed with multiple generations of their family.

Around 20 percent of respondents believe cruises are especially suitable for multi-generational travel.

The company is also offering 20 Northern Europe cruises this year where shore power is used during port stays at every port.

The first short cruise starts on March 12 from Kiel and takes AIDAbella via Kristiansand, Oslo, and Copenhagen before returning to Kiel.

“In 2023, we had just over 60 shore power connections; last year, that number already exceeded 400. Thanks to the opening of additional facilities in Europe, we expect a further increase to 600 port calls this year. Nevertheless, further expansion of shore power infrastructure in Europe remains necessary,” said Eichhorn.

AIDA Announces Deployment for 2027-28 Winter Season

AIDA Announces Deployment for 2027-28 Winter Season

AIDA Cruises opened bookings for its 2027-28 winter season on Wednesday, the company announced in a press release.

The deployment includes over 300 cruises to a wide range of destinations, including the Canary Islands, Northern Europe, the Caribbean, South America, the Indian Ocean and South Africa.

Among the highlights of the season are the itineraries to tropical destinations, including the Caribbean and Central America.

According to AIDA, three ships will sail in the region: the AIDAbella, the AIDAluna and, for the first time, the AIDAprima.

The vessels will offer a series of 14- to 21-night island-hopping cruises departing from ports like La Romana in the Dominican Republic and Bridgetown in Barbados.

Other highlights include the “big winter breaks” onboard the AIDAmar, which offers round-trip cruises to warmer destinations from Hamburg, Germany.

The ship’s lineup includes a 48-day itinerary to Brazil and South America, in addition to a 21-day journey to the Azores and Morocco.

Also sailing from Germany, the AIDAnova is set to offer a series of winter sailings departing from Hamburg that visit ports in Scandinavia, Denmark and major ports in Western Europe.

The Canary Islands are set for a strong season, with the AIDAsol, the AIDAstella and the AIDAcosma offering itineraries that sail to Madeira Island.

The AIDAblu will offer a mix of itineraries that sail to both the Indian Ocean and South Africa, visiting destinations in Mauritius, Seychelles, Madagascar and La Réunion, in addition to Cape Town, East London, Durban, Port Elizabeth and Walvis Bay, Namibia.

According to the company’s press release, guests who book sailings of the new season by April 30, 2027, will receive discounts of up to 975 euros per person.

Additional benefits include free choice of cabin, a Rail&Fly ticket valid throughout Germany for travel by train and two bottles of mineral water onboard daily.

Of note, AIDA did not announce plans to offer itineraries in the Middle East and the Arabian Gulf in 2027-28.

Earlier this year, the company decided to cancel all of its sailings in the region scheduled for 2025-26 due to security concerns.

Nippon Paint Marine Showcases Coating Solutions Results Aboard AIDAdiva

Nippon Paint Marine Showcases Coating Solutions Results Aboard AIDAdiva

Nippon Paint Marine announced that its application of AQUATERRAS, an advanced polymer technology, on the AIDAdiva has resulted in lower costs and downtime, as the need for planned in-water hull cleaning was removed for over three years.

John Drew, director at Nippon Paint Marine, Europe, told Cruise Industry News the patented structure, paired with a hydrolysis-driven self-polishing mechanism, optimises hull smoothness over time and delivers a reduction in fuel consumption and greenhouse gas emissions.

“Our team of experts has a detailed understanding of the challenging itineraries that cruise vessels must operate under, often spending extended periods within regions in which the impact of biofouling is keenly felt, as well as managing stakeholder pressure from consumers where sustainability is a priority,” Drew explained.

Meeting the Industry Where It Is

According to Drew, the industry is adapting to an increasingly complex regulatory environment designed to support the reduction of carbon emissions and increase sustainability.

“Our clients are focused on balancing the need to mitigate emissions from their fleets through enhanced operational efficiencies and the integration of clean technologies while remaining commercially competitive,” he added.

To meet these requirements, the company launched AQUATERRAS, which combines hydrophilic and hydrophobic micro-domains to resist biological adhesion.

Drew added that, while delivering a speed loss of 1 per cent over 60 months, compared to the 5.9 per cent industry average, the attributes enable vessels to generate up to 14.7 per cent in fuel savings and associated emissions reduction.

“Hull performance directly affects both operating costs and environmental impact, so maintaining a clean hull across such varied conditions is critical,” he said. “AQUATERRAS has demonstrated its ability to meet these challenges.”

“For example, following its application to the AIDAdiva in 2022, the vessel operated for three years without the need for any in-water hull cleaning, maintaining a fouling-free vertical bottom despite extensive service in high-biofouling regions such as the Caribbean and Mediterranean,” he explained.

The performance supported sustained fuel efficiency gains and eliminated the environmental risks associated with traditional coatings due to its biocide-free characteristics.

Drew added that the solution, for both drydock and newbuild projects, does not require specialist application equipment and can be applied at any yard.

The Focus for the Future

“Looking ahead, innovation in marine coatings will be shaped by three priorities: advancing sustainability, maximising operational efficiency and ensuring compliance with increasingly stringent and fragmented environmental regulations,” said Drew.

“We expect to see a continued shift away from biocidal systems toward alternative technologies that deliver long-term fouling prevention without environmental trade-offs, as well as a focus on developing low-volatile organic compounds solutions that are designed to minimise the release of harmful organic chemicals into the surrounding environment during application and drying,” he added.

Nippon Paint Marine will invest heavily into research and development leading into 2026, as innovation means looking well beyond the next 12 months, Drew said. Innovations and materials need to be tested over a number of years in varied operating conditions before being launched to market.

Collaboration is the Way Forward

“Working closely with shipowners, operators, shipyards, and research partners is imperative for us, as it ensures our innovations align with the operational challenges our customers face,” Drew said.

“Through working together, we can help our partners meet their various commercial and environmental targets, today and in the long term. This means continuing to innovate while ensuring our products support the highest levels of performance, are cost-effective and support ongoing regulatory compliance.”

 

Hays Travel has acquired Cruise.co.uk's parent, Victoria Travel Group Limited

Hays has hailed the deal, which includes Victoria’s Seascanner brand and its German division, Kreuzfahrtberater.de, its largest since acquiring Thomas Cook in 2019.

 

Victoria Travel Group Chief Executive Chris Gardner will continue to lead the business, alongside UK Managing Director Tony Andrews, Group Chief Financial Officer Carl Tromans, and German Managing Director Tom Reiter.

 

Existing majority shareholder Bridgepoint will now exit the Victoria Travel Group business, which reported a total transactional value of £252 million in its most recent financial year and said reflected its strong market presence and customer loyalty in the UK and Germany.

 

This is Hays Travel’s first online travel agency acquisition and a significant milestone for the north east headquartered company, which has been serving customers since 1980.

 

The move significantly expands Hays Travel’s footprint in the global cruise market and supports the UK’s largest independent travel agent’s strategic growth ambitions in the fast-growing cruise sector, both in the UK and internationally.

Dame Irene Hays, owner and chair of Hays Travel, said: “We have been hugely impressed by the strength of the Victoria Travel Group. 

 

"Their innovative approach to online cruise retailing and the calibre of their management team make Victoria Travel a compelling addition to our business, which aligns with our cruise strategy and growth ambitions.
 
“We are delighted to welcome Chris, Carl, Tony and Tom to our Hays Travel group; they share our values and are all exceptional at what they do. 

 

"We look forward to working alongside them, exploring opportunities and learning from each other as we seek to continuously improve the choice, experience and value we offer our customers.”

Meanwhile, Gardner added: “We’re delighted to be joining the Hays Travel family. Their values, customer-first approach, and long-term vision align with ours. 

"This partnership opens up exciting opportunities to grow our brands and deliver even more value to cruise customers in the UK and internationally.”

 

Jonathon Woodall-Johnston, chief operating officer of Hays Travel, and Jo Rzymowska, a respected cruise industry leader and non-executive director of Hays Travel, will join the Victoria Travel Group board.

Mein Schiff: Aggressive Growth

Mein Schiff: Aggressive Growth

With the new Mein Schiff Flow to be introduced next year, following the sister ship, Mein Schiff Relax, this spring, and Mein Schiff 7 last year, the brand is on an aggressive growth path, more than doubling its guest capacity from 2023 to 2026.

With nine ships in service, Mein Schiff will have a 35.5 per cent share of the German-speaking cruise market as estimated by the 2025 Cruise Industry News Annual Report.

Mein Schiff is sailing into 2025 with a tailwind, according to the cruise line, noting strong demand from the German-speaking markets, Germany, Austria and Switzerland, and also increasingly from neighbouring European countries.

According to Wybcke Meier, CEO, the clear and differentiated position of the brand and the Mein Schiff fleet is in the premium segment of European cruises, thus seeking to appeal also to customers beyond the German market.

Clas Eckholt, Vice President of Commercial, said in a prepared statement that the focus is on offering an international cruise experience with a distinctly German touch.

At some 160,000 tons and with a double occupancy capacity of more than 4,000 guests, the new ship class is introducing a new era for the brand. The new ships are not only significantly larger than the rest of the fleet but are also fueled by LNG and are described as being future-compatible with low emissions bio- and e-LNG.

Also, introduced last year, the Mein Schiff 7 is said to be methanol-ready.

The rest of the ships are kept up to date with the latest project being the drydocking of the 2015-built Mein Schiff 4, which underwent a facelift earlier this year.

AIDA Cruises Donates to the Nurse Club Foundation

AIDA Cruises Donates to the Nurse Club Foundation

AIDA Cruises has given 5,000 euros to the Nurse Club Foundation, which focuses on creating unforgettable moments for people with special needs, such as families in palliative situations.

The company said in a press release that many of the families have faced difficult times where life revolved around illness and worries.

Various projects of the foundation offer them escape routes from everyday life.

“At AIDA Cruises, we live diversity and inclusion. Promoting social initiatives is an important concern for us, especially when it comes to enabling participation for all,” said Alexander Ewig, AIDA’s SVP of marketing and sales, at the donation handover.

The Nurse Club Foundation's long-term goal is to create a completely accessible beach section in Warnemünde so that tourists with disabilities can enjoy their vacation on the Baltic Sea.

“Rostock should show that inclusion is possible, and at the highest level,” said Julian Sturm-Schneider, one of the founders of the non-profit foundation.

AIDA said that with its support, the foundation can further advance its vision and realise new projects.

The company added that it has adapted for many years to the requirements of people with individual and health-related impairments.

Since May 2022, an accessibility expert council established under the patronage of Kristina Vogel has advised the company to make vacations on AIDA ships even more accessible.

Robbie Williams Headlines Mein Schiff Relax Christening in Málaga

Robbie Williams Headlines Mein Schiff Relax Christening in Málaga

TUI announced in a press release that the Mein Schiff Relax was christened on April 9, 2025, in the port of Málaga. The event was attended by more than 12,000 guests.

Wybcke Meier, CEO of TUI Cruises, opened the official christening show with presenter Judith Rakers, who hosted the evening.

According to the company, the occasion was the first to include three of its ships and a christening in its history: Robbie Williams performed for guests onboard the Mein Schiff 5, Mein Schiff 7 and Mein Schiff Relax, as well as for other visitors, in a concert held for the christening of the ship.

Williams said: “The Mein Schiff Relax embodies the perfect blend of relaxation and diversity; she is truly an incredible ship. I loved performing at the christening ceremony in this stunning setting in the old town of Málaga.”

“The christening of Mein Schiff Relax is the beginning of a new era for TUI Cruises and another milestone in our success story. Mein Schiff Relax offers numerous innovations that make it unique. And that’s why it was important to us to welcome this new feel-good ship to the fleet in a special way,” said Wybcke Meier, CEO of TUI Cruises.

The christening event included musical highlights such as local artists Mitchy and André Katawazi and MOKABY and performances by Giovanni Zarrella and Robbie Williams.

According to the press release, the staging culminated with the smashing of the champagne bottle, which was initiated by Giuliana Rizzo, godmother and spa and sports manager of Mein Schiff Relax.

The Mein Schiff Relax will offer seven- to 10-day cruises from/to Palma/Mallorca this summer. Highlights include Italian cities such as Rome, La Spezia and Naples; the Spanish mainland; and coastal cities Valencia, Barcelona, Málaga and Cádiz.

The ship will also sail to Marseille or Ajaccio in France, Lisbon in Portugal, and Sardinia or Sicily in Italy. Highlights include the port city of Tangier and an overnight stay in the port of Palma on selected routes.

Carnival Jubilee Successfully Completes Sea Trials

Carnival Jubilee Successfully Completes Sea Trials

Carnival Cruise Line’s newest ship, the Carnival Jubilee, has successfully completed its first full round of sea trials.

Now, she’s one more milestone closer to her monumental debut in Galveston, Tex. on Dec. 23, according to a company statement.

The Carnival Jubilee’s sea trials successfully completed on Nov. 14. The trials were led by a full contingent of officers, technicians and engineers onboard who tested the ship’s technical, mechanical and navigational systems.

“Our all-new Carnival Jubilee performed extremely well through each test we put her through this past week. Now shortly, we’ll start cruising and our team is prepared to welcome our guests from Galveston onto this beautiful new ship,” Captain Andrea Catalani said.

Carnival Jubilee is the first Carnival ship to be built in Germany. She will officially join the fleet when she is delivered to Carnival by shipbuilder Meyer Werft in Papenburg on Dec. 4.