Carnival Festivale Floats at Meyer Werft

Carnival Festivale Floats at Meyer Werft

The Carnival Festivale floated for the first time at Meyer Werft, the yard announced in a social media update.

According to the shipbuilder, the new Excel-class ship touched the water in late September after its building dock was flooded.

The operation allowed the new Carnival Cruise Line ship to move inside Meyer Werft’s building hall, creating space for the construction of another vessel.

In its post, Meyer Werft noted that its enclosed building dock in Papenburg allows two large ships to be built at the same time.

With delivery scheduled for 2027, the Carnival Festivale will kick off its maiden season in Port Canaveral in May 2027.

Joining its sister ship Mardi Gras at the homeport, the 5,200-passenger ship will offer weeklong cruises to the Caribbean.

The six- to eight-night itineraries sail to a range of destinations in the region and are highlighted by visits to Carnival’s private destination of Celebration Key in Grand Bahama.

Meyer Werft recently celebrated another milestone with Carnival, as construction began for the Carnival Tropicale in early September.

To mark the occasion, the German shipyard held a Texas-themed steel-cutting ceremony along with the company.

The Tropicale is scheduled to enter service from Galveston in April 2028, offering weeklong cruises to the Caribbean and the Bahamas.

The Festivale and the Tropicale will be the final ships in Carnival’s Excel series, which started with the Mardi Gras in 2021.

The LNG-powered vessels will introduce an updated design with new features, including the Sunsation Point, a family adventure zone that will house the company’s largest waterpark.

Carnival Waterworks Ultra will feature six water slides designed for different age groups and adventure levels, in addition to splash pads and shaded play areas for all ages.

The ships will also include different themed areas, with music-related spaces onboard the Festivale and lounges inspired by the golden age of show business on the Tropicale.

Royal Caribbean Group Buys 50% of Sandals Resorts

Royal Caribbean Group Buys 50% of Sandals Resorts

Royal Caribbean Group and Sandals Resorts today announced the signing of an agreement to form a partnership in the all-inclusive resort space with a 50% investment from Royal Caribbean Group.

The companies said the joint venture will create new opportunities for continued resort growth while broadening the experiences across Royal Caribbean Group’s vacation platform.

The joint venture expands Royal Caribbean Group into an adjacent vacation category, growing its participation in the approximately $2 trillion global vacation market, and meets the growing global demand for Sandals and Beaches Resorts by accelerating their expansion. The partnership will include Sandals and Beaches’ collection of premier all-inclusive properties across the Caribbean, and the companies will explore opportunities to broaden distribution, deepen guest engagement, and make it easier for travellers to discover vacation experiences offered across both portfolios.

“For nearly 60 years, we’ve reimagined what a vacation can be, constantly expanding the ways we inspire our guests to explore, connect and create lifelong memories,” said Jason Liberty, Chairman and CEO, Royal Caribbean Group. “We have been building a vacation platform that brings joy to millions of people around the world and creates meaningful relationships that last with our guests. Our partnership with Sandals and Beaches Resorts is an important next step on that journey – bringing together two iconic leading vacation companies to further strengthen and grow one of the most admired resort portfolios in the world. The Stewart family has created powerful and beloved brands, and we are honoured to build on that legacy. Together, we see tremendous opportunity to expand the reach of Sandals and Beaches Resorts and continue turning the vacation of a lifetime into a lifetime of vacations.”

“My father, Gordon ‘Butch’ Stewart, founded Sandals Resorts with the belief that a company built in the Caribbean could stand on the world stage alongside the most respected names in hospitality. Today is proof of how far that vision can go,” said Adam Stewart, Executive Chairman of Sandals Resorts and Beaches Resorts. “This partnership is the natural next step in building on that conviction. It gives us the ability to grow faster with a partner that shares our values of exceptional hospitality, long-term investment, and the power of enduring brands. Together, we will introduce more guests to Sandals and Beaches Resorts while creating even more extraordinary experiences for those who have made our resorts part of their lives for decades.” Stewart added, “As we continue to grow, we will remain true to what has always defined us: delivering authentic vacations that exceed expectations while creating opportunities for our team members, travel advisor partners and the communities we call home. The future has never been brighter, and I know this moment would make my father incredibly proud.”

The joint venture will be governed by a board under the shared leadership of Stewart and Liberty. Stewart will maintain a leadership role in guiding the company’s long-term strategic growth as Executive Chairman of Sandals and Beaches Resorts. Existing reservations, loyalty programs, resort operations and cruise operations will continue as usual, with the partnership bringing additional resources to support future opportunities.

Under the terms of the agreement, Royal Caribbean Group will acquire a 50% equity interest in Sandals and Beaches Resorts for approximately $3 billion, representing a forward EBITDA multiple of approximately 10x.  Royal Caribbean Group has secured committed debt financing from Morgan Stanley to fund the investment.  The transaction is expected to close in early 2027, subject to customary approvals and closing conditions, and is expected to be accretive to earnings next year.

SeaDream is expanding its horizons with its first new ship

SeaDream Yacht Club has been a quiet small-ship line since its founding in 2001, building a loyal following for its Caribbean and Europe cruises on two ships that were built in the 1980s.

So it certainly made a splash earlier this month with the announcement of its first new ship, the SeaDream III, scheduled to set sail in July 2029 from Hong Kong.  

With room for 230 guests, the ship will double the capacity of the 112-passenger SeaDream I and II. It will also take SeaDream guests where they have rarely cruised before: In its 25 year-history, SeaDream has sailed in Asia just once, according to owner and co-founder Atle Brynestad.

Introducing a new build has been a goal for more than 10 years, and after plans for an expedition ship fell through in 2019 and the Covid pandemic came and went, it was finally the right time, said Brynestad.

Depending on the sailing, 70% to 90% of SeaDream guests are return customers, and they have expressed interest in cruising more of the world and doing it with the line, Brynestad said. Sailing the globe, visiting more destinations, was a task best suited for a larger ship, he said. Plus, he didn't want to swap out SeaDream's popular Caribbean and Europe cruises for other destinations. 

The SeaDream I and II, he added, are here to stay. 

"The existing ships are beautiful ships," he said. "They are small, intimate, and they can never be made like that again. So they are unique, and they will always be unique."

The SeaDream III will be built by China Merchants Cruise Shipbuilding. Larry Pimentel, who was SeaDream's first CEO and is now retired from the cruise industry, posited that the decision to look beyond Europe could be because shipyards there are at capacity into the 2030s. Looking elsewhere is the only way for a small luxury cruise line to invest in a newbuild without waiting close to a decade, he said.

The growing yacht market

SeaDream launched 25 years ago with two ships purchased from Seabourn; they were originally built in 1984 and 1985 for Sea Goddess Cruises.

The ships underwent refurbishments in advance of the cruise line's launch in 2001 as well as during the pandemic. They have gone into drydock for updates and maintenance every two years, Brynestad said.

Since its infancy, SeaDream has defined its onboard experience as one that is more like a yacht than a cruise ship. That concept is having a renaissance with the launch of Ritz-Carlton Yacht Collection, Four Seasons Yachts and Aman at Sea this decade. 

The space is growing so significantly that luxury travel agency Global Travel Collection created a yacht category to track sales. The burgeoning market is good for SeaDream, Brynestad said, because it builds awareness about small-ship cruising.

"Business is booming," he said. "That's definitely not hurting us at all."

A third SeaDream ship will also grow brand awareness and offer travel advisors something fresh to sell, Brynestad said.

As the small-ship market grows, SeaDream should continue to dig into what it does best: selling "a specific experience that a devoted repeat guest base genuinely loves," said Pimentel.

"This newbuild is a bid for another generation of relevance and for a ship that can go where the current yachts can't," he said. "Done well, it extends the brand's life by 20 years." 

In a letter to guests, Brynestad said the SeaDream III will have the same DNA as the fleet's current ships. To him, the brand is defined by a relaxed atmosphere with no need for restaurant reservations but high-quality personalised service. 

He said he wants to move away from calling SeaDream "luxury."

"The word really has no meaning anymore for us," he said. "For SeaDream, it is much more about being a lifestyle company. We do not need to have the world's largest suites or the largest grand staircase. We do not need to be the biggest in anything. What we want for our guests is to be the best at something far more important: creating fantastic days and unforgettable experiences."

MSC Adjusts Last Alaska Itinerary of the Season

MSC Adjusts Last Alaska Itinerary of the Season

MSC Cruises informed guests that it’s adjusting the itinerary of one of its upcoming cruises to Alaska and British Columbia onboard the MSC Poesia.

According to a statement sent to booked guests, the September 21, 2026, voyage will no longer include scenic cruising through Endicott Arm.

“We understand this is an experience many guests look forward to, and we sincerely regret that this portion of the itinerary will not be possible,” the company said, noting that the change was caused by seasonal operational considerations.

“However, we are pleased to inform you that this adjustment will allow the MSC Poesia to arrive in Juneau at 8:00 AM instead of 2:00 PM, allowing you six additional hours to experience this remarkable destination,” MSC continued.

Sailing roundtrip from Seattle, the MSC Poesia is scheduled to offer a seven-night cruise to Alaska and British Columbia on September 21, 2026. In addition to Juneau, the itinerary features visits to Sitka, Ketchikan and Victoria.

According to guest reports, MSC will offer a $50 onboard credit per person as compensation for the change.

The credits are reportedly being applied directly to guests’ accounts, with a limit of up to $100 per stateroom.

The adjusted sailing will close out MSC’s inaugural summer season in Alaska, which started in May and included a series of seven-night cruises from Seattle.

Following the cruise, the MSC Poesia kicks off a repositioning voyage to PortMiami via the Panama Canal ahead of a winter season in the Caribbean.

After departing from Seattle, the 19-night cruise includes visits to destinations in California, Mexico and Central America.

Before returning to Alaska for a second season in 2027, the MSC Poesia offers five- and 11-night cruises to the Caribbean during the 2026-27 winter.

The itineraries sail from PortMiami and include visits to destinations in the Western, Eastern and Southern Caribbean.

MSC Lists 5 Reasons to Choose its Winter 2026-27 Sailings

MSC Lists 5 Reasons to Choose its Winter 2026-27 Sailings

MSC Cruises has spotlighted its 2026-27 winter season, featuring 168 destinations across 72 countries.

In a press release, the company highlighted five reasons to pick its itineraries this winter:

1. MSC World Asia’s Inaugural Season

MSC Cruises’ newest ship, which recently embarked on sea trials, will set sail for her inaugural season from December 4, 2026, offering seven-night Mediterranean itineraries to Barcelona, Marseille, Genoa, Civitavecchia for Rome, Messina and Valletta.

Guests can look forward to more than 40 bars, lounges and restaurants, a new Pan-Asian street food concept, the longest dry slide at sea at 81.3 meters and The Harbour outdoor destination, among other things.

2. Iconic Mediterranean Destinations at a Slower Pace

Six ships will sail in the Mediterranean during winter, allowing guests to explore the region without crowds. These are the MSC World Asia, MSC Euribia, MSC Magnifica, MSC Sinfonia, MSC Lirica and MSC Orchestra

Seven-night sailings will be offered to Spain, France, Italy, Malta, Tunisia, Greece and Turkey, with highlights including Barcelona, Civitavecchia for Rome, Istanbul, Valletta and Piraeus for Athens.

Longer options include 10- to 12-night sailings on the MSC Lirica to Cyprus, Egypt, Croatia and Greece and 10-night sailings on the MSC Magnifica to Morocco and Spain, visiting destinations such as Pyramids of Giza, Dasoudi Beach and Krka National Park.

3. Holidays in Northern Europe

The MSC Preziosa will offer seven-night sailings to Northern Europe, calling at Hamburg, Rotterdam for Amsterdam, Cherbourg, Zeebrugge for Bruges and Brussels, Le Havre for Paris and Southampton for London.

The ship recently kicked off a new year-round deployment in the region, allowing guests to discover landmarks in London and Paris, Amsterdam’s canals, Bruges’ medieval streets and the festive atmosphere of Brussels and Hamburg’s Christmas markets.

4. Sunny Caribbean Winter

Guests looking to escape the cold can choose mini-getaways, seven-night adventures and extended sailings to the Caribbean and Antilles and visit destinations including Puerto Rico, the Dominican Republic, Mexico, Saint Lucia, Grand Turk Island and The Bahamas.

This season will mark the line’s first departures from La Romana in the Dominican Republic, and many itineraries also feature Ocean Cay MSC Marine Reserve, MSC Cruises’ private island in The Bahamas.

Operating the itineraries will be nine ships: the MSC World America, MSC World Europa, MSC Grandiosa, MSC Meraviglia, MSC Opera, MSC Poesia, MSC Seascape, MSC Seaside and MSC Seashore.

5. Winter Sun in the Canary Islands

The MSC Fantasia will offer seven-night itineraries to the Canary Islands and Madeira, calling at Santa Cruz de Tenerife, Puerto del Rosario, Funchal, Arrecife and Las Palmas.

Guests can discover Lanzarote and La Palma’s volcanic landscapes, relax on Gran Canaria’s Maspalomas Beach, or explore Funchal, Madeira.

MSC Showcases 2025 Status of Coral Reefs of the World Report

MSC Showcases 2025 Status of Coral Reefs of the World Report

MSC Cruises has announced that an MSC Foundation-supported report, drawing on more than 21 million observations, warns that marine heatwaves are reducing the time reefs have to recover.

The report is the largest global assessment of coral reef condition ever produced by the Global Coral Reef Monitoring Network (GCRMN).

It reveals the scale of the declining coral reef cover worldwide and highlights the importance of science-based conservation and long-term monitoring to help reefs recover and build resilience.

“We are proud to have contributed to this extraordinary global scientific effort,” said Daniela Picco, executive director of the MSC Foundation.

“Coral reefs are sending us a clear message: these vital ecosystems are under increasing pressure worldwide. Yet the report also shows that where local stressors are managed effectively, reefs can recover,” added Picco.

“This is why we strongly believe in the importance of investing in research and monitoring, which helps inform restoration locally.”

“This report provides the most comprehensive assessment to date of the status of the world’s coral reefs,” said Dr Manuel Gonzalez Rivero, lead author of the report.

“The strongest pathway to safeguard coral reefs is rapid emissions reductions, effective action on local pressures and sustained long-term monitoring so action is targeted where it matters most,” added Rivero.

According to MSC, coral reefs cover only 0.2 percent of the ocean floor, but they are home to more than 25 percent of all marine species. The report shows a relative decline of 9.5 percent compared to the baseline average for 1980-2009, with the steepest losses following mass bleaching events driven by marine heatwaves.

Despite the global decline, several regions show that reefs can recover when local threats are managed effectively. This provides an important message for policymakers and reef managers: well-designed local action can make a measurable difference.

MSC said in a press release that the report shows the Caribbean has shown a strong decline in coral cover, especially following strong marine heatwaves and disease outbreaks.

The 2025 GCRMN assessment draws on 40 years of global data, bringing together 21,1 million observations from 36,886 reef sites, more than 10 times the number included in the 2020 report. More than 600 partners worldwide collated the data across many reef monitoring networks.

The full report is available here.

Disney Cruise Line Teases Big Announcement

Disney Cruise Line Teases Big Announcement

Disney Cruise Line is preparing to make a “big announcement” this week, according to an update shared on social media.

Further details were not revealed, but the announcement appears to be related to the company’s deployment plans.

The teaser post includes latitude coordinates corresponding to six locations across the Northern Hemisphere.

“Looks like the set is a little incomplete. What could this list be?” Disney Cruise Line asked its followers in the post.

Commenters speculated that the numbers represent homeports in North America and the Caribbean, with some pointing to a number that could refer to New York City.

Disney’s deployment plans currently cover sailings through late 2027, with its fleet offering itineraries in the Caribbean, the West Coast, Europe and Alaska.

The company also plans to continue operating the Disney Adventure in Southeast Asia, with a series of cruises from Singapore.

Disney said that it will reveal more details about its upcoming ship, the Disney Believe, in October.

Currently being built at the Meyer Werft shipyard in Germany, the LNG-powered vessel is set to enter service in late 2027.

In a social media post earlier this month, the company said that it will preview the new ship’s features during a show onboard the Disney Wish.

Featuring Susan Egan, the one-night-only performance will take place onboard the vessel on October 7, 2026.

Disney also recently revealed the first details of its new series of three ships, which are scheduled for delivery in 2029 and 2030.

As previously reported by Cruise Industry News, the vessels will be built at Meyer Werft and will be slightly smaller than those in the Wish-class series.

NCL Offers First Look at Great Tides Waterpark Ahead of Opening

NCL Offers First Look at Great Tides Waterpark Ahead of Opening

Norwegian Cruise Line revealed the first images of the Great Tides Waterpark on its private island in the Bahamas, Great Stirrup Cay, ahead of the official grand opening on Sept. 4, 2026.   

“With just one month until the grand opening of Great Tides Waterpark, we’re excited to give guests a first look at what will become one of the Caribbean’s most dynamic destination experiences that can only be enjoyed when sailing with us,” said Marc Kazlauskas, president of Norwegian Cruise Line.  

“From adrenaline-pumping attractions and family-friendly activities to unique dining experiences and places to relax, Great Tides Waterpark will showcase the innovative design, scale and adventure that await guests visiting the island. Together with our ongoing enhancements across Great Stirrup Cay, we’re creating even more ways for guests to enjoy their day in paradise without compromise. This beautiful island offers something for kids and adults alike, whether they’re a thrill seeker, in search of relaxation, or simply want a little bit of both.” 

The Great Tides Waterpark will feature 19 waterslides including industry-first cliff jumps and The Great Slide in Cliffside Cove, as well as other attractions such as Splash Cay for kids and the Wandering River, a dynamic river with an immersive tunnel. 

Complementing these enhancements, the island’s brand-new two-berth pier is officially open. 

Beyond the adventures, Great Tides Waterpark will serve slow-smoked barbecue dishes at Low Tide Smoke, cold-water seafood at Catch of the Cay, handcrafted desserts at Tidal Treats, and more. 

Drinks will be served at Grotto Bar, located at Cliffside Cove or the Floataway Bar located in the heart of The Wandering River.

Adult-only spaces, such as the Vibe Shore Club, will feature premium loungers and private bar.

Carnival Magic: 15 Years of Service for Carnival Cruise Line

Carnival Magic: 15 Years of Service for Carnival Cruise Line

The Carnival Magic recently celebrated 15 years of service for Carnival Cruise Line after being delivered on April 27, 2011.

As a sister to the 2009-built Carnival Dream, the 3,650-passenger ship was built at the Fincantieri shipyard in Monfalcone, Italy.

At the time of its delivery, the Carnival Magic became the 100th ship across Carnival Corporation’s then 10 cruise brands.

Following a traditional handover ceremony, the vessel sailed for Venice to kick off its maiden voyage, which departed on May 1, 2011.

Sailing to Barcelona, the open-jaw itinerary included visits to destinations in Croatia, Italy, Spain and Monaco, such as Dubrovnik, Messina, Livorno and Monte Carlo.

The ship continued to offer itineraries in the Mediterranean through most of its inaugural season, operating itineraries to additional destinations in the region.

Ahead of its first sailing, the Carnival Magic was also officially named during a ceremony at the Venice Cruise Terminal.

Lindsey Wilkerson, a former St. Jude Children’s Research Hospital patient who served as ambassador for the organization, was chosen as the ship’s godmother.

Soon after its first season in Europe, the Carnival Magic repositioned to Galveston for seven-night cruises to the Western Caribbean.

According to Carnival, the 130,000-ton vessel was the largest cruise ship sailing year-round from the Texas homeport at the time.

The Carnival Magic later sailed from other U.S. homeports, including Port Canaveral, Miami, Fort Lauderdale, Norfolk and New York City.

In 2023, the ship returned to Miami to kick off a year-round schedule of six- to eight-night cruises to the Eastern and Southern Caribbean.

Still being offered in 2026, the deployment features itineraries that visit destinations like Grand Turk, Curaçao, Puerto Plata and Celebration Key.

The Carnival Magic also became the second ship in the company’s fleet to introduce the new “From Sea to Shining Sea” crest.

Created in homage to the United States’ 250th anniversary, the patriotic feature was revealed in May and will be added to all of the company’s U.S.-based vessels.

 

P&O Cruises Unveils Onboard Spending Money and Low Deposit Promos

P&O Cruises Unveils Onboard Spending Money and Low Deposit Promos

P&O Cruises has unveiled two promos: extra onboard spending money and low deposits on select cruises.  

As part of the first deal, guests get up to £500 extra onboard spending money on selected Caribbean fly-cruise holidays departing between October 23, 2026, and March 18, 2028. 

The offer applies to more than 100 Select Price fly-cruise voyages, available to book June 4–17, 2026, the cruise line said in a press release. 

“Our Caribbean fly-cruises are a real favorite with our travel agent partners and this latest offer gives them even more to shout about,” said P&O Cruises associate vice president of sales and distribution, Ruth Venn. 

The low deposit of £49 per person is valid for applicable Select Price and Early Saver holidays of up to 13 nights and £99 per person for selected sailings between 14 and 23 nights. 

The offer applies to bookings made before June 30, 2026, and is valid for cruises departing between September 1, 2026, and March 30, 2028. 

“With up to £500 to spend onboard and low deposits there’s a strong value story for customers. Add in just how easy these holidays are, with everything taken care of from flights to luggage and it makes them a really strong sell for travel agents this season,” added Venn. 

Example itinerary: 

Eastern Caribbean Islands fly-cruise (November 12, 2027) 

This 14-night holiday onboard the Iona starts in in Bridgetown (Barbados), before calling into Basseterre (Saint Kitts & Nevis), Tortola (B.V.I.), St. Maarten, Fort de France (Martinique), with an overnight in Antigua, Castries (St. Lucia), Grenada, and ends in Barbados. 

Prices start from £2,649 per person based on two people sharing a balcony cabin with a deposit of £99pp and include a £500 onboard spending money for the cabin. 

Economy flights from London Gatwick, transfers in Barbados, children’s clubs, full board meals and entertainment are included in the price. 

The company also launched its “Summer Sizzle” campaign for travel agents who are members of the Shine Reward Club. 

Upon making a 2026 or 2027 Select Price booking June 1–30, 2026, agents can enter for a chance to win one of four £150 gift vouchers, with prize draws taking place throughout June.

New Pier and Expanded Amenities Ready for Carnival at Half Moon Cay

New Pier and Expanded Amenities Ready for Carnival at Half Moon Cay

Carnival Cruise Line’s new pier as well as new amenities and upgrades to the existing ones at its exclusive destination, RelaxAway, Half Moon Cay in the Bahamas, are now open.

“RelaxAway, Half Moon Cay’s natural beauty has always made it a favorite for our guests, and with the new pier, more ships can now easily access this incredible destination,” said Christine Duffy, president of Carnival Cruise Line.

“We’re excited that more guests than ever will be able to experience the stunning beachfront and turquoise waters.”

Thanks to the expansion, guests can enjoy new complimentary loungers and umbrellas, plus reservable cabanas and daybeds.

Furthermore, food and drink venues offering island-style meals, full buffets and beverages in shaded, beachfront settings have been added and upgraded.

These include Orchid Beach Grill, Hibiscus Beach Grill, Luna Tide Beach Bar, Stay Awhile Beach Shack and Lil’ Tiki Bar.

A scenic Papaya Pathway has been added as a walking route for those wishing to explore the destination on foot, while others can take advantage of a new tram service connecting all areas of the island.

The company added that the existing south side of the island is also being refreshed with new design elements and food and beverage venue upgrades.

The destination is part of the Paradise Collection by Carnival, a portfolio of exclusive cruise destinations across the Caribbean and The Bahamas, including the recently reimagined Isla Tropicale in Roatán, Honduras.

Refreshed Carnival Magic Resumes Miami Sailings

Refreshed Carnival Magic Resumes Miami Sailings

The Carnival Magic has returned from a 35-day drydock at the Grand Bahama Shipyard, Carnival Cruise Line said in a statement. 

The ship is now resuming sailing from Miami, offering cruises to destinations across the Caribbean and The Bahamas. 

As previously reported by Cruise Industry News, the ship entered drydock on April 19, 2026. 

Several spaces onboard have been updated, including the casino and arcade, paired with the addition of a new mini golf course. 

Additionally, retail areas across the gift shops and the Effy Jewelry boutique have been refreshed. 

The Cloud 9 Spa and fitness center have been renovated, as were the WaterWorks aqua park and pool decks. 

Finally, the Lido restaurant layout has been redesigned. 

This is also the second ship in Carnival’s fleet to showcase the cruise line’s new “From Sea to Shining Sea” bow crest. 

The first one to sport the new look was the Carnival Legend, which resumed service on May 20 following a 16-day drydock at the same shipyard.

MSC to Deploy 7 Ships in U.S. and the Caribbean for Summer 2028

MSC to Deploy 7 Ships in U.S. and the Caribbean for Summer 2028

MSC Cruises recently revealed its plans for the 2028 summer season in North America and the Caribbean, which includes itineraries onboard seven ships.

According to a press release, the deployment is highlighted by the first full year of service of the MSC World Atlantic.

After entering service in late 2027, the new World-class ship will continue to sail from Port Canaveral during the summer, offering seven-night cruises to the Caribbean.

The World Atlantic will be joined in Central Florida by the MSC Grandiosa, which will offer a series of three- and four-night cruises to the Bahamas.

MSC is also deploying two ships in PortMiami during the 2028 summer, with the MSC World America and the MSC Seaside.

The MSC Seascape will continue to sail from Galveston on seven-night itineraries to the Western Caribbean, while the MSC Poesia returns to Alaska for the third consecutive summer.

MSC also announced plans to operate the MSC Opera in the Southern Caribbean during the summer of 2028, with additional deployment details set to be revealed at a later date.

According to the company, the itineraries will be highlighted by overnight stays in its private island destination of Ocean Cay, as well as the debut of Sandy Cay.

“We’re always looking for opportunities to give our guests new ways to experience MSC Cruises’ mix of European style and American comfort, and our Summer 2028 Caribbean itineraries are a great example of that,” said Lynn Torrent, president of MSC Cruises North America.

“We have sunny getaways available for everyone, whether they’re looking for a quick weekend in The Bahamas, a family vacation aboard one of our fantastic World Class ships, or a bucket-list journey through the gorgeous Southern Caribbean. Plus, guests can look forward to the new experiences we’re building in key destinations like Ocean Cay, Sandy Cay and Catalina Island—all aimed at ensuring they have the best beach days possible,” she added.

Norwegian Targets Marketing Overhaul with New Leadership, Leaner Spend

Norwegian Targets Marketing Overhaul with New Leadership, Leaner Spend

Norwegian Cruise Line Holdings is moving to rebuild its marketing function at the Norwegian Cruise Line brand, bringing in new leadership and cutting overall spending, said Chairperson and CEO John Chidsey.

Speaking on the company’s first quarter 2026 earnings call, Chidsey acknowledged that marketing underperformance has been a significant part of the brand’s occupancy shortfall, and that correcting course will require both new personnel and a more disciplined approach to how dollars are allocated.

“We are looking to bring in new leadership in marketing at NCL and better align that function with revenue management, deployment, and sales,” Chidsey said. “This work is critical and will strengthen the business over time, but it may result in some near-term variability in top-line performance as we work through these initiatives.”

NCLH recently completed a search for a new chief people officer, and Chidsey said the company is continuing to build out its revenue management team, noting that new hires across both functions have not yet fully gelled, contributing to the wide guidance range the company issued for the full year.

On the spending side, NCLH expects to reduce marketing outlays as part of a broader spending cutback.

Chidsey said the company had lost its way on marketing efficiency, saying that spend had grown disproportionate to results over the past several years.

“Our spend increased dramatically, and we’re not nearly as efficient as our competitors,” Chidsey said.

CFO Mark Kempa offered a stark data point on the inefficiency, noting that NCLH had been spending approximately twice as much per berth as competitors.

“It’s about putting the dollars to work in the right places versus volume,” Kempa said.

Holland America Reveals Post-Evolution Deployment for Oosterdam

Holland America Reveals Post-Evolution Deployment for Oosterdam

Holland America Line is now accepting bookings for the first post-refit season onboard the Oosterdam, the company said in a press release.

The Vista-class ship will be the first to undergo a major refurbishment as part of the Holland America Evolution, which is considered the largest fleet investment in the brand’s 153-year history.

After undergoing its drydock, the Oosterdam is set to offer eight itineraries and 15 departure dates across Europe, the Caribbean and North America starting in late 2027.

Holland America said that the sailings “give guests the earliest opportunity to experience Oosterdam’s onboard enhancements, paired with destination-rich itineraries.”

The company highlighted the multi-year refurbishment program, which was designed to modernize its fleet by bringing features from the newer Pinnacle Class to more ships.

Following the project, the Oosterdam will introduce new stateroom and suite categories, in addition to expanded access to signature venues.

“We’re excited about what Holland America Evolution represents for our fleet and for our guests,” said Michael Stendebach, senior vice president of food, beverage and rooms division for Holland America Line.

“We can’t wait to welcome guests aboard the elevated Oosterdam through these new voyages, where they’ll be among the first to experience what this transformation brings. From the first step on board, guests will feel a more refined and thoughtfully designed experience, with new spaces like the Grand Dutch Café providing a sense of comfort and welcome as their vacation begins,” he added.

Among the new features coming to the Oosterdam are Solo Verandah staterooms, which offer solo travelers a private balcony and dedicated workspace.

Guests seeking premium accommodations can also choose from newly introduced Bridgeview Suites that feature panoramic windows and living space, as well as Vista Suites, debuting on Oosterdam for the first time.

As part of its Evolution enhancements, the ship will also introduce the Grand Dutch Café, a European-inspired coffee shop that first debuted on Pinnacle class ships and builds on the company’s Dutch heritage.

Following its refurbishment, the Oosterdam will return to service in Europe in early December 2027, kicking off a seven-day itinerary in the Western Mediterranean.

The cruise features visits to destinations in Spain, Portugal and Morocco and will be followed by a 13-night trans-Atlantic crossing to Fort Lauderdale.

The 2003-built vessel is then set to spend the 2027-28 season sailing from Port Everglades to the Caribbean, with 11- and 12-night itineraries that highlight destinations in the Southern Caribbean and the ABC Islands.

In spring 2028, the Oosterdam will transit the Panama Canal while repositioning north to the Pacific Coast.

Holland America said that the journey includes ports throughout Central America and Mexico, followed by scenic sailings along the U.S. West Coast before concluding in the Pacific Northwest.