Cunard Reveals Itinerary for America’s 250th Anniversary Cruise

Cunard Reveals Itinerary for America’s 250th Anniversary Cruise

Cunard has unveiled the itinerary for its cruise celebrating America’s 250th birthday in New York.

As previously reported, the Queen Mary 2 will join over 100 vessels passing through the New York Harbor as part of the Sail4th meetup of tall ships.

The cruise line said in a press release that this will be the largest ever flotilla of tall ships from around the world.

The seven-night cruise honoring the shared maritime history between the U.S. and the U.K., will start on July 3, 2026, and return to New York on July 10.

Days 1-2 are spent exploring New York, followed by Newport on day 3 (July 5) and a day at sea after that.

On days 5-6 (July 7-8) the ship sails to Halifax, where guests can visit the star-shaped fortress and the statue of Sir Samuel Cunard.

Day 7 (July 9) is spent at sea, followed by return to NYC on day 8.

Two special guest speakers will be onboard.

The first is Dr. Seth Gopin, a lecturer in Art History from Rutgers University, and the second is Bill Miller, also known as “Mr. Ocean Liner”, who has written over 100 books on the topic of passenger ships.

Costa Diadema Arrives in Northern Europe for Summer Season

Costa Diadema Arrives in Northern Europe for Summer Season

The Costa Diadema arrived in Northern Europe earlier this month to kick off a summer season in the region.

Having spent the past winter in South America, the Costa Cruises vessel started a series of seven-night cruises to the Norwegian Fjords on May 15, 2026.

Sailing from Kiel and Copenhagen, the weeklong cruises sail to destinations in Norway, Germany and Denmark.

Ports of call set to be visited as part of the deployment include Bergen, Stavanger, Flam, Alesund, Geiranger, Haugesund and Hellesylt.

The season runs through mid-September, when the Diadema is scheduled to reposition to the Western Mediterranean.

The ship initially offers short cruises to Italy, Spain and France before operating longer itineraries that also sail to destinations in Portugal, the United Kingdom and Morocco.

Following its fall schedule in the region, the 2014-built vessel embarks on a repositioning cruise back to South America in early November.

Before kicking off its summer season in Northern Europe, the ship also offered a trans-Atlantic crossing that departed from Santos, Brazil.

The 25-night repositioning voyage included visits to additional Brazilian destinations, along with ports in Cape Verde, Spain, Morocco, Portugal, France, England and Belgium.

Back in South America for the 2026-27 winter season, the Diadema is scheduled to offer cruises to Brazil, Argentina and Uruguay.

Following a series of short cruises from Santos and Itajaí in November, the 3,700-passenger ship kicks off regular cruises to Santos, Buenos Aires, Montevideo and Itajaí in December.

The seven-night itinerary, which allows guests to join the cruise in every port, will be offered through late March.

In addition to the Diadema, Costa is also deploying the Costa Serena in South America for the 2026-27 season, offering cruises from Buenos Aires and Rio de Janeiro.

MSC World America Completes First Year of Service

MSC World America Completes First Year of Service

The MSC World America recently completed its first year of service after entering service for MSC Cruises on April 12, 2025.

As part of the company’s World-class series, the vessel was built at the Chantiers de l’Atlantique shipyard in St. Nazaire, France.

Along with its sister ship, the MSC World Europa, the 5,400-passenger ship debuted as the largest ship in MSC’s fleet.

With a series of tweaks aimed at the U.S. market, the MSC World America was designed for year-round service in the Caribbean.

After crossing the Atlantic with no guests onboard, the vessel made its official debut in Florida, following a christening ceremony at MSC’s new cruise terminal in PortMiami.

Actress Drew Barrymore served as the vessel’s godmother, cutting the ribbon that broke a celebratory bottle on the bow of the ship.

The MSC World America then kicked off a series of seven-night cruises to destinations in the Eastern Caribbean and the Bahamas.

For its maiden voyage, the LNG-powered ship sailed to Puerto Plata in the Dominican Republic and San Juan in Puerto Rico, as well as MSC’s private island destination of Ocean Cay.

As it enters its second year of service, the MSC World America will continue to offer weeklong cruises from its homeport of Miami.

In 2026, the vessel’s schedule includes itineraries to both the Western and Eastern Caribbean, visiting a range of destinations, such as Cozumel in Mexico and Roatán in Honduras.

MSC is now getting ready to add two additional World Class ships to its fleet in the near future, including the MSC World Asia.

While its name pays homage to Asia, the 208,500-ton vessel is set to offer year-round cruises in the Western Mediterranean starting in December 2026.

In late 2027, the company is welcoming the MSC World Atlantic, which will sail from Port Canaveral to the Caribbean and the Bahamas.

Deutschland Starts Farewell Season for Phoenix Reisen

Deutschland Starts Farewell Season for Phoenix Reisen

The Deutschland recently sailed from Bremerhaven to kick off its farewell season for German cruise operator Phoenix Reisen.

After undergoing a drydock at the same port in April, the 1998-built vessel started the deployment on May 12, 2026.

The final season includes a series of eight cruises departing from three homeports: Bremerhaven, Cuxhaven and Kiel.

Visiting destinations in Northern Europe, Iceland, the Baltic, and the British Isles, the 520-passenger ship will operate eight- to 22-night cruises.

For the first cruise of the season, the Deutschland offers a 16-night voyage to the United Kingdom and Ireland.

The itinerary is highlighted by visits to 13 destinations, including Belfast, Edinburgh, Douglas, Dover and Portland.

Before ending its summer season for the German brand in early September, the ship also offers a three-week cruise to the Portuguese archipelagos of the Azores and Madeira.

The voyage features calls to Ponta Delgada and Funchal, as well as stops in lesser-visited destinations such as Praia da Vitória and Velas.

Sailing round trip from Cuxhaven, the cruise is also set to visit other destinations in Northern Europe, including Glengariff and Honfleur.

As previously reported by Cruise Industry News, Phoenix Reisen decided not to renew the charter contract of the Deutschland.

Sailing seasonally for the brand since 2015, the vessel will not return to the company’s fleet for the 2027 summer season.

In addition to the ship, the German brand operates the Artania, the Amera and the Amadea on a year-round basis.

After completing its farewell deployment for Phoenix Reisen, the Deutschland is set to be renamed World Odyssey before embarking on another season for Semester at Sea.

As part of the company’s educational cruising platform, the vessel offers two world cruises during the 2026-27 winter season. Further plans for the future of the 22,400-ton ship are still to be announced.

Crystal Grace to Feature Dedicated Crew Recreation Area

Crystal Grace to Feature Dedicated Crew Recreation Area

Crystal Cruises has unveiled a dedicated crew recreation area aboard the Crystal Grace, its newest ship coming in 2028.

Set on deck 12, the crew recreation area will include a crew gym featuring Technogym equipment, a sundries shop, bar, table seating area and lounge with a 98-inch television indoors. 

This will be complemented with sun loungers, a jacuzzi and shower area outside, according to a statement. 

“Our crew consistently delivers an exceptional level of service and care, and it was important to us that Crystal Grace reflects that same standard in return,” said Cristina Levis, CEO of Abercrombie & Kent Travel Group (AKTG). 

“This dedicated recreation space was created with real intention, a place for our team to unwind, recharge and feel supported after bringing the Crystal experience to life each day.” 

Measuring 1,582 square feet (147 square meters), the area can accommodate up to 100 crew members, with 74 dedicated seats in the indoor social spaces. 

In addition to this, two crew dining areas will be located on deck 3. 

The 650-passenger Crystal Grace is scheduled for delivery in May 2028.  

Her official debut on June 11, 2028, in Civitavecchia (Rome), will visit Sorrento, Igoumenitsa, Kotor, Split, Zadar and Trieste before continuing to Venice, after which a Mediterranean season will be launched.

MSC to Deploy 7 Ships in U.S. and the Caribbean for Summer 2028

MSC to Deploy 7 Ships in U.S. and the Caribbean for Summer 2028

MSC Cruises recently revealed its plans for the 2028 summer season in North America and the Caribbean, which includes itineraries onboard seven ships.

According to a press release, the deployment is highlighted by the first full year of service of the MSC World Atlantic.

After entering service in late 2027, the new World-class ship will continue to sail from Port Canaveral during the summer, offering seven-night cruises to the Caribbean.

The World Atlantic will be joined in Central Florida by the MSC Grandiosa, which will offer a series of three- and four-night cruises to the Bahamas.

MSC is also deploying two ships in PortMiami during the 2028 summer, with the MSC World America and the MSC Seaside.

The MSC Seascape will continue to sail from Galveston on seven-night itineraries to the Western Caribbean, while the MSC Poesia returns to Alaska for the third consecutive summer.

MSC also announced plans to operate the MSC Opera in the Southern Caribbean during the summer of 2028, with additional deployment details set to be revealed at a later date.

According to the company, the itineraries will be highlighted by overnight stays in its private island destination of Ocean Cay, as well as the debut of Sandy Cay.

“We’re always looking for opportunities to give our guests new ways to experience MSC Cruises’ mix of European style and American comfort, and our Summer 2028 Caribbean itineraries are a great example of that,” said Lynn Torrent, president of MSC Cruises North America.

“We have sunny getaways available for everyone, whether they’re looking for a quick weekend in The Bahamas, a family vacation aboard one of our fantastic World Class ships, or a bucket-list journey through the gorgeous Southern Caribbean. Plus, guests can look forward to the new experiences we’re building in key destinations like Ocean Cay, Sandy Cay and Catalina Island—all aimed at ensuring they have the best beach days possible,” she added.

Viking Announces CEO Transition and Reports First Quarter Results

Viking Announces CEO Transition and Reports First Quarter Results

Viking Holdings today announced that its Board of Directors has appointed Leah Talactac, President and Chief Financial Officer, as Chief Executive Officer.

Torstein Hagen, Chairman and CEO, has been appointed as Executive Chairman and will continue to serve as Chairman of Viking’s Board of Directors, according to a press release.

The company also announced that Linh Banh, Executive Vice President of Finance, has been appointed as CFO.

Since joining Viking in 2006, Viking said Talactac has been a key leader on the executive team. Alongside Hagen, she led Viking’s initial public offering in 2024, which was the largest offering on the NYSE that year, and she was appointed President in January 2025 while retaining her responsibilities as CFO. Starting today, Talactac will report to the Board of Directors and continue to lead Viking’s executive committee.

As Executive Chairman,  Hagen will focus on long term strategy and continue to support Talactac in her role as CEO.

“This leadership transition reflects the strength and depth of Viking’s management team and the succession planning we have built over many years,” said Hagen. “Leah’s appointment as CEO is a natural next step, and the Board and I have full confidence in her ability to lead Viking with the same continuity, discipline and vision that have guided us since Viking was founded. On behalf of the entire Viking family, we congratulate Leah, and I look forward to partnering closely with her and the Board as she guides Viking forward in this next chapter.”

“I am honored by this appointment and deeply grateful for the trust of the Board and Tor,” said Talactac. “Tor and our entire executive team have built a phenomenal company over the last 29 years, and I am delighted to lead Viking as we continue to deliver meaningful experiences for our guests and execute our long-term strategy. I also want to take a moment to congratulate Linh on her new appointment as CFO. Linh is a trusted leader within Viking, and her financial stewardship will ensure a smooth transition.”

Q1 Results

The company also reported financial results for the first quarter ended March 31, 2026, and provided an update on operating capacity and bookings.

Key Highlights

• Total revenue was $1,053.7 million for the first quarter of 2026, an increase of 17.5% compared to the same period in 2025.
• Gross margin increased 21.2% and Adjusted Gross Margin increased 16.9% compared to the same period in 2025.
• Net Yield was $596, an increase of 9.5% compared to the same period in 2025.
• Adjusted EBITDA was $104.8 million, an increase of 43.9% compared to the same period in 2025.
• Diluted EPS was $(0.12) and Adjusted EPS was $(0.11).
• Net Leverage improved from 1.1x as of December 31, 2025 to 1.0x as of March 31, 2026.
• As of May 3, 2026, for its Core Products, Viking had sold 92% of its Capacity Passenger Cruise Days for the 2026 season and 38% of its Capacity Passenger Cruise Days for the 2027 season.

 

“2026 is off to a strong start and we are very pleased with our first‑quarter results. Total revenue for the quarter grew 17.5% driving a 43.9% year-over-year increase in Adjusted EBITDA, underscoring the demand for our product and our operational discipline,” said Mr. Hagen. “Moreover, we are already 92% booked for 2026 which positions us very well for the remainder of the year. During the quarter, we also continued to make progress increasing our fleet and destination-focused offerings, further enhancing the experiences and value we offer our guests. As we look ahead, we remain focused on delivering on the strong demand while continuing to invest in our future and generate sustainable, profitable growth.”

First Quarter 2026 Consolidated Results

During the first quarter of 2026, Capacity PCDs increased by 6.6% over the same period in 2025. This year-over-year increase was mainly driven by the growth of the company’s fleet, which included one additional ocean ship. Occupancy for the first quarter of 2026 was 94.7%.

Total revenue for the first quarter of 2026 was $1,053.7 million, an increase of $156.6 million, or 17.5%, over the same period in 2025 mainly driven by increased Capacity PCDs and higher revenue per PCD in 2026 compared to 2025.

Gross margin for the first quarter of 2026 was $297.6 million, an increase of $52.1 million, or 21.2%, over the same period in 2025 and Adjusted Gross Margin for the first quarter of 2026 was $717.2 million, an increase of $103.9 million, or 16.9%, over the same period in 2025. Net Yield was $596 for the first quarter of 2025, up 9.5% year-over-year.

For the first quarter of 2026, vessel operating expenses were $357.5 million and vessel operating expenses excluding fuel were $316.1 million. Compared to the same period in 2025, vessel operating expenses increased $47.6 million, or 15.4%, and vessel operating expenses excluding fuel increased $47.9 million, or 17.9%, mainly driven by timing of maintenance and repair costs and the increase in the size of the company’s fleet in 2026 compared to 2025.

Net loss for the first quarter of 2026 improved to $54.2 million compared to a loss of $105.5 million for the same period in 2025. Adjusted Net Loss attributable to Viking Holdings Ltd for the first quarter of 2026 improved to $49.2 million compared to a loss of $105.5 million for the same period in 2025.

Adjusted EBITDA was $104.8 million, an increase of $32.0 million, or 43.9%, over the same period in 2025. The increase in Adjusted EBITDA was mainly driven by increased Capacity PCDs and higher revenue per PCD.

Diluted EPS was $(0.12) and Adjusted EPS was $(0.11) for the first quarter of 2026, compared to Diluted EPS and Adjusted EPS of $(0.24) for the same period in 2025.

Our first quarter results reflect the seasonality of our business. While our ocean, expedition and Mississippi products operate year-round, the primary cruising season for our river product is from April to October.

“We are very encouraged by the financial results of the first quarter. Increasing capacity together with Net Yield improves our profitability and further strengthens our market leadership,” said  Banh. “In this dynamic macroeconomic environment, we remain focused on delivering superior experiences, optimizing revenue and maintaining disciplined cost management, while prudently investing to support long‑term growth.”

Update on Operating Capacity and Bookings

For the company’s core products, operating capacity is 7% higher for the 2026 season compared to the 2025 season and 15% higher for the 2027 season compared to the 2026 season.

As of May 3, 2026, for the company’s core products, it had sold 92% of our Capacity PCDs for the 2026 season and 38% for the 2027 season. Viking said it had $6,225 million of Advance Bookings for the 2026 season, 13% higher than the 2025 season at the same point in time; and said it had $3,403 million of Advance Bookings for the 2027 season, 31% higher than the 2026 season at the same point in time.

Advance Bookings per PCD for the 2026 season was $842, 5.5% higher than the 2025 season at the same point in time, and Advance Bookings per PCD for the 2027 season was $986, 11.0% higher than the 2026 season at the same point in time.

“With 2026 mostly booked, our focus has shifted to the 2027 season, which is off to a great start. Capacity for our Core Products is increasing by 15%, and is already 38% booked, with Advance Bookings 31% ahead of last year,” said Talactac. “Our booked positions for 2026 and 2027 demonstrate the resilience of our loyal customer base and the sustained demand for our product reflecting that travel remains a priority for our customers. These results also underscore the effectiveness of our strategic initiatives including an extended booking window, targeted direct marketing, a broader itinerary offering and a compelling value proposition.”

Norwegian Cancels Joy Cruise Due to Charter

Norwegian Cancels Joy Cruise Due to Charter

Norwegian Cruise Line cancelled the cruise that was set to take place onboard the Norwegian Joy on April 12, 2027.

According to a statement sent to booked guests, the sailing will no longer go ahead due to a full-ship charter.

Sailing roundtrip from PortMiami, the vessel was set to offer a five-night cruise to the Bahamas and Mexico.

In addition to Cozumel, the itinerary included a visit to the company’s private island destination of Great Stirrup Cay, as well as two days of cruising in the Caribbean.

Norwegian said that guests will receive a full monetary refund of the fare paid for the cruise, which will be automatically returned to the original form of payment. In addition they will be getting a future cruise credit (FCC).

“We recognize this change wasn’t part of your original travel arrangements, and as a token of our appreciation for your patience, we’re pleased to offer you a 10 percent discount in the form of a Future Cruise Credit,” the company added.

The FCC can be used toward any of Norwegian’s published sailings through December 31, 2027, the statement added.

The company also said that its teams are available to book guests on alternative sailings, suggesting three similar cruises departing from Miami.

Highlighted cruises include two departures of the Norwegian Viva, sailing on April 13 and April 18, 2027.

The first sails to the Bahamas and the Dominican Republic over the course of five nights, while the second is a seven-night cruise to the Western Caribbean and the Bahamas.

Norwegian also suggested a four-night cruise to the Bahamas onboard the Norwegian Getaway on April 12, 2027. All of the options also include a visit to Great Stirrup Cay.

Following its new charter sailing, the Norwegian Joy is scheduled to reposition to the West Coast ahead of a summer season in Alaska.

Joining the Norwegian Bliss, the Norwegian Encore and the Norwegian Jade, the vessel offers a series of seven-night cruises departing from Seattle.

More Information

A full-ship charter for a Norwegian Cruise Line (NCL) vessel generally ranges from £1 million to over £12 million ($1.3 million to $15+ million USD) for a week, depending on the ship's size, age, and itinerary. Chartering requires covering the equivalent of all stateroom fares, food, entertainment, and a 10% or higher initial deposit. [1, 2, 3, 4, 5]

Key Considerations for Full-Ship Charters:

• Costs: Rates often base on roughly $150–$200+ per passenger per day, plus taxes and gratuities, which on a 4,000-passenger ship can exceed several million dollars in total.
• Capacity & Timing: Costs vary based on the ship class and season; smaller or older ships (e.g., Norwegian Sky) cost less than larger, modern vessels (e.g., Norwegian Encore).
• Payments: A non-refundable deposit is required at signing, typically with the full balance due 90 days to several months in advance.
• All-Inclusive Nature: The charter fee covers food, entertainment, and standard amenities, but usually excludes alcohol, spa treatments, and special excursions.
• Process: Companies like NCL Corporate Incentives handle these, requiring advanced planning (often 12–18 months). [1, 2, 3, 4, 5]

For exact pricing, you must submit a request for proposal directly to Norwegian Cruise Line's charter department.

MSC Cruises and Eni Prove Biofuel’s Readiness for Cruise Ship Engines

MSC Cruises and Eni Prove Biofuel’s Readiness for Cruise Ship Engines

MSC Opera Photo Credit Spacejunkie2 Flickr Account https://flic.kr/ps/GkiQt

Testing by Eni and MSC Cruises has confirmed the technical feasibility of using biofuel in its pure form to power cruise ship engines, the cruise line said in a press release. 

During the tests with Enilive’s HVO (Hydrogenated Vegetable Oil) diesel, one of the MSC Opera’s engines was powered for approximately 2,000 hours with pure HVO. 

No engine modifications were made, while performance and emissions data were recorded. 

The test demonstrated that HVO can be used for marine engines with no technological upgrades needed, with performance staying in line with traditional marine fossil fuels. 

Michele Francioni, Chief Energy Transition Officer of MSC Cruises, said:” We are very pleased to have satisfactorily confirmed the technical feasibility of 100% HVO on our cruise ship as part of our continuous decarbonization efforts. 

“We believe HVO may play an important role in the decarbonization of shipping and together with other immediately available fuels such as LNG and bio-LNG, constitutes an immediate opportunity that could be deployed onboard cruise ships to accelerate the transition towards renewable fuels, bringing us a step closer to our ultimate goal of reaching net zero GHG emissions by 2050”. 

According to the press release, the test recorded lower emissions of both NOx (16 percent) and particulate, as well as a reduction in GHG emissions inherent to the origin of the HVO product of around 80 percent compared to the use of traditional fuel. 

The reduction is said to be due to the usage of 100 percent biogenic feedstocks in the HVO production process. 

Technical data on engine performance and associated emissions were collected and assessed with the support of Wärtsilä as the engine manufacturer, and Bureau Veritas, which independently validated the results. 

Stefano Ballista, CEO of Enilive, noted that his company’s marine HVO diesel has been available at the ports of Genoa, Ravenna and Venice for direct delivery from the terminal to vessels via barge for several months. 

He described the fuel as a viable solution for the decarbonization of maritime transport.

Royal Caribbean Inks Shanghai Rolex Masters Sponsorship

Royal Caribbean Inks Shanghai Rolex Masters Sponsorship

Royal Caribbean International has solidified its commitment to the Chinese market by renewing its partnership with the Shanghai Rolex Masters tennis tournament.

The cruise line will continue as the Official Cruise Line Partner for the 2026 and 2027 editions of the event, marking a strategic extension of its high-profile sports marketing initiative in the region.

The renewed multi-year deal sees Royal Caribbean retaining its title sponsorship of the “Royal Caribbean Masters Practice Court” at the Qizhong Forest Sports City Arena and maintaining its exclusive branded skybox, offering guests premium viewing and interactive experiences.

This collaboration aims to fuse the world of elite sports with the brand’s signature “Live. Love. Cruise.” vacation lifestyle.

Benjamin Bouldin, Vice President and Managing Director, Greater China at Royal Caribbean International, stated that the partnership aligns with the brand’s mission to create deep connections with consumers’ passions.

“As an international brand also rooted in Shanghai, we are honored to renew our partnership with this iconic tennis event,” Bouldin said. “We believe exceptional experiences are not just about ‘arriving,’ but about resonating deeply with what people love”.

Michael Luévano, Tournament Director of the Shanghai Rolex Masters, welcomed the continued alliance, noting Royal Caribbean’s success in integrating its vacation concept into the event last year and creating memorable fan interactions.

Azamara: Investing in Existing Fleet and More Markets

Azamara: Investing in Existing Fleet and More Markets

With a new refurbishment program underway, Azamara is focusing on hardware upgrades and operational agility to drive profitability, according to Chief Executive Officer Dondra Ritzenthaler.

The company last expanded its fleet in 2022, with the introduction of the Azamara Onward, which was acquired from Princess Cruises a year earlier.

According to Ritzenthaler, the company currently sees investment in its own fleet as the biggest opportunity for growth.

In 2026, Azamara announced the “Forward” refurbishment program, an $80-million project that will see the brand’s four ships undergoing major refits.

Ritzenthaler said that in addition to updates to existing areas of the vessels, the program includes major structural additions.

“We’re literally putting a deck on top of the ship that’s going to have 12 more suites,” she explained.

The first ship to undergo the project is the Azamara Quest, which will debut the new features ahead of its upcoming world cruise in early 2027. The Azamara Onward follows suit later next year.

Beyond hardware upgrades, the company is also planning to expand its global sourcing footprint, paying more attention to new markets around the world, Ritzenthaler said.

Azamara currently sources most of its guests in North America, the United Kingdom, Ireland and Australia, she explained.

Executing these growth strategies is made easier by the lack of corporate bureaucracy inherent in a smaller organization, Ritzenthaler noted.

“You can make changes; you can turn on the dime. And I think when you’re able to do that, then the economics of what you do become much easier to achieve,” she explained.

Ritzenthaler said that Azamara is currently performing extremely well financially from an EBITDA standpoint.

This so-called operational nimbleness is said to be transferred to the brand’s deployment strategy, allowing Azamara to secure premium berthing in highly regulated destinations.

“We simply can go in right into the city center. We literally go up the Seville River where the larger ships have to stay out and tender people in,” Ritzenthaler said.

As some ports push back against large tourist influxes, smaller vessels provide a vital economic lifeline for local communities without overwhelming local infrastructure, Ritzenthaler continued.

The ability to rapidly adjust deployments is also an important defense against external disruptions, including fluctuating fuel prices and regional conflicts.

“We look at this every single day,” Ritzenthaler said, noting that Azamara is in a better position to weather geopolitical issues due to being small and profitable.

She said that when itinerary changes occur, the company relies heavily on its travel advisor network to communicate with passengers, ensuring safety remains a non-competitive priority across the industry.

Speaking of demographics, Ritzenthaler said that the company caters to shifting audiences but tends to naturally attract a specific passenger demographic.

While maturing cruisers looking to step up from premium lines form a significant part of the company’s public, the core Azamara guest is defined by having ample time and resources.

“The average cruise length for us is 12 nights, but many of our customers do back-to-backs or take intensive cruises or even a world voyage,” she said.

“These customers are different customers who really want to get immersed,” noting that the company’s passengers ultimately “love cruising.”

This mindset fosters a strong onboard community, Ritzenthaler added, leading to repeat bookings among affinity groups.

However, despite having an affluent passenger base, the company sees a consistent demand for a clear upfront value.

“No matter how wealthy somebody is, people still love value for money,” she noted, pointing to the line’s inclusive pricing model.

Ritzenthaler said that while external challenges may arise, the company is in a good position to handle situations positively.

“In life, it’s only 10 percent what happens and 90 percent how you handle it, and we’re going to handle it in a positive, nimble, flexible and resilient way.”

Hantavirus-Hit Hondius Passengers Repatriated to Home Countries

Hantavirus-Hit Hondius Passengers Repatriated to Home Countries

Twenty British nationals evacuated from the Hondius are beginning 45 days of self-isolation in the UK after their chartered flight from Tenerife landed at Manchester Airport on May 10, according to the BBC.

The evacuees are isolating at Arrowe Park Hospital in Merseyside for 72 hours before being asked to self-isolate for a further 42 days at home.

Seventeen American passengers from the vessel returned to the United States on May 11, landing in Nebraska, according to the Department of Health and Human Services.

One American passenger tested mildly PCR positive for the virus, the department said, according to the New York Times.

The American passengers were transported to the National Quarantine Unit at the University of Nebraska Medical Center in Omaha, the country’s only federally funded quarantine center.

Two of the American passengers traveled in specialized biocontainment units out of an abundance of caution.

One passenger had mild symptoms and the other was the passenger who had tested mildly positive for the Andes virus, the department said.

International passengers from 23 nationalities were repatriated to their home countries following the vessel’s arrival at Granadilla port in Tenerife on May 10 at 06:24 local time, according to Oceanwide Expeditions.

Spanish nationals were given priority during the evacuation process, the Spanish health ministry said.

Passengers were ferried to shore in small launch boats and underwent medical screening before boarding evacuation flights arranged by their respective countries. Luggage stayed on the ship and will be dealt with separately.

The disembarkation was coordinated by local authorities, the WHO and international governments, with the sequence timed to the arrival of repatriation flights.

No quarantine of non-Spanish nationals took place in Spain, Oceanwide Expeditions said.

The Hondius docked in the Canary Islands on May 10 after Spain granted permission for the vessel to sail from Cape Verde.

 

Norwegian Targets Marketing Overhaul with New Leadership, Leaner Spend

Norwegian Targets Marketing Overhaul with New Leadership, Leaner Spend

Norwegian Cruise Line Holdings is moving to rebuild its marketing function at the Norwegian Cruise Line brand, bringing in new leadership and cutting overall spending, said Chairperson and CEO John Chidsey.

Speaking on the company’s first quarter 2026 earnings call, Chidsey acknowledged that marketing underperformance has been a significant part of the brand’s occupancy shortfall, and that correcting course will require both new personnel and a more disciplined approach to how dollars are allocated.

“We are looking to bring in new leadership in marketing at NCL and better align that function with revenue management, deployment, and sales,” Chidsey said. “This work is critical and will strengthen the business over time, but it may result in some near-term variability in top-line performance as we work through these initiatives.”

NCLH recently completed a search for a new chief people officer, and Chidsey said the company is continuing to build out its revenue management team, noting that new hires across both functions have not yet fully gelled, contributing to the wide guidance range the company issued for the full year.

On the spending side, NCLH expects to reduce marketing outlays as part of a broader spending cutback.

Chidsey said the company had lost its way on marketing efficiency, saying that spend had grown disproportionate to results over the past several years.

“Our spend increased dramatically, and we’re not nearly as efficient as our competitors,” Chidsey said.

CFO Mark Kempa offered a stark data point on the inefficiency, noting that NCLH had been spending approximately twice as much per berth as competitors.

“It’s about putting the dollars to work in the right places versus volume,” Kempa said.