Princess Makes Further Changes to Premier and Plus Packages

Princess Makes Further Changes to Premier and Plus Packages

Princess Cruises is making further changes to its Premier and Plus Packages after announcing updates to the products earlier this week.

According to a statement, speciality coffee and teas are now unlimited in the Plus package and will not count towards the 15-drink daily limit.

The additional change was made after feedback from its Princess guests’ community, the company explained.

Princess initially announced changes to its packages on July 21, revealing new refreshed product additions, such as extra casual dining options and shore excursion credits.

The premium brand also raised pricing for the add-ons, with the Princess Premier Package costing $100 per person per day and the Princess Plus Package costing $65 per person per day. Prices are based on guests booking pre-cruise.

When booked before the cruise, these packages were previously priced, respectively, at $90 and $60 per person per day.

Guests sailing on the company’s new Sphere class ships, the Sun Princess and the Star Princess, will pay an additional $5 per person per day, regardless of the package chosen.

According to Princess, these packages offer savings of between 50 and 70 per cent compared to purchasing their components separately.

In addition to a new shore excursion credit varying by voyage length, the Premier Package includes unlimited casual and speciality dining, a four-device Wi-Fi package and unlimited digital professional photos.

Other benefits include the unlimited premier beverage package, as well as reserved seating for theatrical shows and the inclusion of daily crew appreciation fees.

The Plus Package features four casual meals per voyage, in addition to the Plus beverage package, Wi-Fi for a single device and the inclusion of daily crew appreciation fees.

When purchasing any of the packages, guests will also take advantage of waived fees for Princess’s OceanNow, as well as room service deliveries.

The changes will be in effect for all voyages starting in 2026.

Princess Cruises Adds Third Solar Eclipse Voyage for 2026

Princess Cruises Adds Third Solar Eclipse Voyage for 2026

Princess Cruises has announced a third voyage in its 2026 Total Solar Eclipse series: a 14-day Mediterranean & Adriatic with Total Solar Eclipse cruise onboard the Enchanted Princess, departing from Rome.

The new Enchanted Princess sailing joins two other eclipse-focused Princess cruises onboard Sky Princess (August 8, 2026, from Southampton) and Sun Princess (7-, 14- and 21-day itineraries departing from Barcelona and Athens).

Highlights of the Enchanted Princess itinerary, sailing August 4-18, 2026, include:

• Civitavecchia (Rome)
• Naples (for Capri & Pompeii)
• Kotor, Montenegro
• Dubrovnik, Croatia
• Corfu, Greece
• Messina & Palermo, Sicily.
• Gibraltar
• Alicante, Spain
• Barcelona, Spain

 

“Adding Enchanted Princess to our 2026 solar eclipse lineup allows more guests to be part of this extraordinary moment at sea while exploring breathtaking Mediterranean and Adriatic destinations,” said Terry Thornton, Princess Cruises' Chief Commercial Officer. “With limited availability on Sky Princess and Sun Princess, we’re excited to give our guests a new opportunity to be part of this rare astronomical event aboard another of our spectacular ships.”

During the eclipse, guests will gather on the top decks with Princess eclipse viewing glasses, and enjoy lectures from astronomy experts, themed treats and drinks, stargazing at night, solar system trivia and more.

Princess said guests are encouraged to set up their own telescopes on deck and wear festive eclipse-themed apparel and accessories.

Sun Princess Floats Out at Fincantieri

Sun Princess Floats Out at Fincantieri

The floating out of the Sun Princess, the first of two LNG cruise ships for Princess Cruises, has taken place at Fincantieri’s yard in Monfalcone.

At 175,500 gross tons, the Sun Princess is the largest ship built so far in Italy, as well as the first LNG cruise ship ever built by Fincantieri, and the first dual-fuel vessel powered primarily by LNG to enter Princess’ fleet. LNG is the marine industry’s most environmentally friendly advanced fuel technology and the world’s cleanest fossil fuel, which will significantly reduce air emissions and marine gas oil usage, Fincantieri said.

The Sun Princess will be delivered in Q1 2024 and starts the Sphere class, which includes a sister-ship to be delivered in 2025. They will each accommodate approximately 4,300 guests and are based on a next-generation platform design.

Carnival Corporation to Trim Down Cruise Newbuilding Pace

 to Trim Down Cruise Newbuilding Pace

Carnival Corporation will decelerate its new building pace in an effort to not only moderate supply growth, but keep spending down, according to Josh Weinstein, president and CEO, speaking on the company’s year-end and fourth-quarter earnings call.

Weinstein said that the company didn’t expect to take delivery of any new ships in 2026, and beyond that, would only build two ships a year going forward.

“Going forward, we are committed to using our expected cash flow strength to repair the balance sheet over time, and we’ll be disciplined and rigorous in making newbuild decisions accordingly,” he said.

“We have just four ships on order through 2025, plus our second incredible Seabourn luxury expedition ship to be delivered in 2023.

“This is our lowest order book in decades,” Weinstein continued. “We don’t expect any new ships in 2026 and anticipate just one or two new builds each year for several years thereafter.”

Left on the Carnival orderbook through 2025 are the Carnival Jubilee, Cunard’s Queen Anne, the Sun Princess, another Princess newbuild that has yet to be named and the Seabourn Pursuit.

No new builds are on order for the company’s other brands including Holland America Line, AIDA Cruises, P&O Cruises and P&O Cruises Australia. Carnival’s joint venture with China State Shipbuilding Corporation was not mentioned.

With more old ships exiting combined with recent deliveries and the upcoming new build schedule, the company expects about 25 per cent of its capacity to be what it considers new ships in 2023.

That means an eight-percentage point increase in balcony cabins across the fleet, and differentiated onboard experiences resulting in greater onboard revenue.

Princess Cruises unveils next-generation ship

Princess Cruises has revealed the brand’s largest ship, a bespoke ship platform that will run on dual-fuel LNG and accommodate more than 4,000 guests

Currently under construction at the Fincantieri shipyard and scheduled to debut in early 2024, the 175,500-tonne vessel is the largest Princess ship ever constructed and embraces Italian heritage by featuring a next-level Piazza and The Dome, an entertainment space inspired by the terraces of Santorini. Sun Princess will also feature Princess Medallion, extending Princess’s position in delivering personalised experiences.

"Sun Princess is a new and bespoke ship platform, designed to simultaneously embrace Princess heritage while boldly pressing into the future with iconic, elegant and pure lines unique to our brand," said Princess Cruises president John Padgett. "A show-stopping, first-of-its-kind Dome on the top deck and suspended glass Piazza in the centre of Sun Princess offer innovative designs showcasing expansive ocean views for incredible opportunities to connect with the sea."

The cruise line also announced Sun Princess will sail an inaugural spring/summer season of Mediterranean cruises followed by western and eastern Caribbean voyages out of Port Everglades, Florida in Q3 2024.

The line’s Piazza spans three stories, forming an architectural feature offering guests an outward-looking suspended space with comfortable seating and areas to enjoy the ocean views in every direction. An LED screen is also showcased in the centre of the Piazza that can be moved and configured to deliver live entertainment. Adjacent to the Piazza Atrium will be Coffee Currents coffee shop, Bellini’s Cocktail Bar, along with Princess favourites like Crooners’ Bar and Alfredo’s Pizzeria.

The other stand-out structure onboard Sun Princess is The Dome. Princess Cruises said, “Inspired by the terraces of Santorini, it is a multi-level covered deck and the first true glass-enclosed dome ever constructed on a cruise ship. During the day, the Dome features an indoor/outdoor pool and unique water features in a comfortable and relaxed space. At night, the pool becomes a stage, and the Dome transforms into an entertainment venue with a South Beach vibe, state-of-the-art lighting effects and the ability to deliver stunning aerial performances.”

With 2,157 staterooms, including 50 suites and 100 connecting rooms, 21-deck Sun Princess features more outdoor balcony space and all-balcony accommodations feature an in-room sofa.

Also launching exclusively on Sun Princess will be a new level of suite accommodations, the Signature Collection. In addition to premium stateroom amenities, Signature Collection suites include access to the Signature Restaurant, Signature Lounge and Signature Sun Deck, a private area of the Sanctuary.

With Sun Princess, Club Class accommodations on board this ship, and all Princess ships will now be called Reserve Collection, which is the best-located mini-suite staterooms. Within the Reserve, Collection will be Reserve Collection Cabana rooms, resort-style staterooms that offer a balcony and private cabana, and extra-large outdoor lounge space. These premium accommodations also include access to the Reserve Collection Restaurant.

Sun Princess is part of Carnival Corp’s green cruising focus and is one of 11 new ships in the corporate fleet powered by LNG fuel technology.

A second, next-generation Sphere-class ship is also on order, slated to be delivered by Fincantieri in Q2 2025.

Next Princess Ship Set to Be Named Sun Princess, Debut Spring 2024

Next Princess Ship Set to Be Named Sun Princess, Debut Spring 2024

Princess Cruises today revealed the new Sun Princess, which will debut in early 2024.

"Sun Princess is a new and bespoke ship platform, designed to simultaneously embrace Princess heritage while boldly pressing into the future with iconic, elegant and pure lines unique to our brand," said John Padgett, Princess Cruises president. "A show-stopping, first-of-its-kind Dome on the top deck and suspended glass Piazza in the centre of Sun Princess offer innovative designs showcasing expansive ocean views for incredible opportunities to connect with the sea."

Currently under construction at the Fincantieri shipyard and scheduled to debut in early 2024, the 175,500-ton vessel is the largest Princess ship ever constructed and embraces Italian heritage by featuring a next-level, brand-iconic Piazza and The Dome, a cutting-edge entertainment space inspired by the terraces of Santorini. Sun Princess will also feature the exclusive Princess Medallion, the company said.

The 4,300-guest ship will feature innovative entertainment venues, multi-story dining rooms and next-level stateroom accommodations while remaining true to the smooth clean lines and design aesthetics inspired by the Seawitch icon and popularized in the original "Love Boat" TV series and returning to the venerable "Sun Princess" name back into operation.

The cruise line also announced that Sun Princess will sail an inaugural spring/summer season of Mediterranean cruises followed by Western and Eastern Caribbean voyages out of Port Everglades, Florida in the fall of 2024.

According to Princess, infused with light, the ship connects guests with dynamic views of the world and innovative experiences, from service to food to entertainment. The line's Piazza spans three stories, forming an iconic architectural feature offering guests an outward-looking suspended space with comfortable seating and areas to enjoy the ocean views in every direction. An impressive LED screen is also showcased in the centre of the Piazza that can be moved and configured to deliver live entertainment programming. Adjacent to the Piazza Atrium will be a new coffee shop, Coffee Currents, Bellini's Cocktail Bar, along with Princess favourites like Crooners Bar and Alfredo's Pizzeria.

The other stand-out structure onboard Sun Princess is The Dome. Inspired by the terraces of Santorini, it is a multi-level covered deck and first-of-its-kind true glass-enclosed dome ever constructed on a cruise ship. During the day, the Dome features an indoor/outdoor pool, and unique water feature, in a comfortable and relaxed space. At night, the pool becomes a stage, and the Dome completely transforms into an entertainment venue with a South Beach vibe, state-of-the-art lighting effects and the ability to deliver aerial performances.

The company said that with 2,157 total staterooms, including 50 suites and 100 connecting rooms, the 21-deck Sun Princess features more outdoor balcony space and all-balcony accommodations feature an in-room sofa.

Also launching exclusively on Sun Princess will be a new level of suite accommodations, the Signature Collection. In addition to premium stateroom amenities, Signature Collection suites include access to the Signature Restaurant, Signature Lounge, and Signature Sun Deck, a private area of the Sanctuary.

With Sun Princess, Club Class accommodations onboard this ship, and all Princess ships will now be called Reserve Collection, which is the best-located mini-suite staterooms. Within the Reserve, Collection will be Reserve Collection Cabana rooms, resort-style staterooms that offer a balcony and private cabana, and an extra-large outdoor lounge space. These premium accommodations also include access to the Reserve Collection Restaurant.

 

The Alang Fleet: These Five Ships Will Be Scrapped in India

Five cruise ships are in the process of being scrapped in India following the COVID-19 pandemic which has accelerated the retirement of cruise ships.

Karnika
Capacity: 1,578
Tonnage: 70,130
Year built: 1990
Last Cruise Line: Jalesh Cruises

A victim of the COVID-19 pandemic, Jalesh Cruises was shut down by its owners in October. As a consequence, Karnika, the company’s sole vessel, was sold for scrap in November.

---

Ocean Dream
Capacity: 1,022
Tonnage: 36,674
Year built: 1982
Last Cruise Line: Peace Boat

The Ocean Dream was beached on New Year’s Eve, ending its 38-year seagoing career. Previously operated by the Peace Boat Organization, the vessel was replaced by the newer and larger Pacific World, the former Sun Princess. 

---

Marco Polo 
Capacity: 800
Tonnage: 22,080
Year built: 1965
Last Cruise Line: Cruise & Maritime

After Cruise & Maritime Voyages went into administration, the Marco Polo was auctioned in October. The new owners planned to use the ship on charter deals, looking into options that even included transforming it into a permanent hotel. None of the deal materialized.

---

Grand Celebration 
Capacity: 1,800
Tonnage: 47,262
Year built: 1987
Last Cruise Line: Bahamas Paradise
Operating for Bahamas Paradise since 2015, the Grand Celebration was sold in November. While the cruise line initially denied the sale, the 1987-built vessel set course to India, arriving in Alang on January 11.   

---

Satoshi (ex-Pacific Dawn)
Capacity: 1,590
Tonnage: 70,000
Year built: 1991
Last Cruise Line: P&O Australia

Sold by P&O Australia in October, the former Pacific Dawn was set to become a floating tech hub off the coast of Panama. The plan, however, fell through in December and the ship, now named Satoshi, was sold to Indian breakers.  

Carnival Corp. Sells Two More Cruise Ships

Carnival Corporation's Princess Cruises has announced the sale of two of its ships, Sun Princess and Sea Princess, to undisclosed buyers.

The sale of these vessels is in line with parent company Carnival Corporation’s plan to accelerate the removal of less efficient ships from its fleet.

“Sun Princess and Sea Princess contributed to significant growth in Australian cruising,” said Princess Cruises president Jan Swartz. “Both ships defined the premium cruise experience with Australians and New Zealanders spending close to 14 million nights aboard these ships. While it is never easy to say goodbye to any ship in our fleet, this will allow us to deploy newer ships enhancing our offerings for Australia cruisers and focus on bringing into service exciting newbuilds like the upcoming delivery of Enchanted Princess.”

The first ship in the Sun Class, Sun Princess was introduced in 1995 debuting in the Caribbean and was among the largest ships in the world at the time.

The 2,000-guest Sun Princess also sailed in Alaska and Panama Canal, among other destinations, before being homeported in Australia in October 2007.

"The Sun Princess also helped us open the Japanese market in 2013 as the first foreign-flagged cruise ship to offer cruises designed specifically for the Japanese," the company said, in a statement.

The 2,000-guest Sea Princess meanwhile became synonymous with World Cruises, having completed six full world cruises since 2013. Prior to joining the Sun Princess in Australia, the Sea Princess sailed in Europe and Alaska as well as the Caribbean, including serving as a homeport ship in Barbados in the mid- to late-2000s.

Due to the imminent departure of these two ships from the fleet, Princess Cruises will cancel published itineraries which include:

• Sun Princess sailings from December 28, 2020, through August 14, 2021
• Sea Princess sailings from December 23, 2020, through November 9, 2021

Guests with bookings will be notified, and along with their travel advisors, will receive information on how to book another Princess Cruise when operations resume. Guests who prefer a refund will be accommodated.

 

Princess Announces Biggest Australian Deployment

Princess Cruises today announced its biggest Australia season ever, with five ships sailing from six homeports for the 2019-2020 Australia cruise season. 

Three ships, including the Majestic Princess, will complete itineraries to and from Adelaide over the 2019-2020 Australia season. 

Other highlights from Adelaide include an 18-day Fiji cruise on Golden Princess and a new 55-day Indian Ocean and South Africa Odyssey cruise on Sun Princess.

"Princess is gearing up for our largest Australian and New Zealand deployment in history, which will see a record number of people cruising on Princess ships over the 2019/2020 season,” said Senior Vice President Princess Cruises Asia Pacific, Stuart Allison

“Our largest ever deployment will feature five ships sailing from six homeports on over 125 departures across more than 60 itineraries to over 100 destinations in 30 countries. The arrival of Ruby Princess, combined with news of Majestic’s return before she’s completed her maiden season here, means we’ll have two of the four latest Princess ships sailing in this region which speaks to the momentous growth of our market.”

“The cruise industry is integral to South Australia’s $6.3 billion visitor economy,” said Rodney Harrex, Chief Executive, The South Australian Tourism Commission.

“Princess Cruises’ continued commitment to Adelaide demonstrates that South Australia is a key player in the cruise industry. We are delighted to welcome these cruise ships, passengers and crew to our State and look forward to visitors getting a taste of some our world-class experiences so easily accessible from Adelaide.”

The 2019/2020 Australian cruise season will be Princess’ largest in history. The 900+ day Australian deployment will see Princess carry more guests than ever onboard five ships on itineraries from Sydney, Perth (Fremantle), Adelaide, Melbourne, Brisbane and Auckland, the company said. 

The season is spearheaded by the maiden arrival of the Ruby Princess and the return of the Majestic Princess. Cruising 444 cruise days out of Sydney, Majestic and Ruby will generate a combined landmark capacity of over 100,000 guests, a 25 percent increase on the 2018-2019 season, the company said.

Princess' Sun Princess could be sailing into the sunset

Sun Princess

The news that Princess Cruises has ordered two new ships for delivery in 2019 and 2020 will likely mean the departure from the fleet of several older ships.

In announcing the orders at Fincantieri’s Marghera shipyard in Italy, Carnival CEO Arnold Donald made reference to the line’s measured growth strategy, which includes “replacing less efficient ships with newer, larger and more efficient vessels over a very specific period of time."

The oldest and presumably least efficient ship in the Princess stable is the 1995-built Sun Princess, now sailing in Australia. It doesn’t seem that long ago when the Sun Princess was the biggest, freshest ship in the Princess fleet.

In 1995 Princess was still predominantly a West Coast cruise line, but it was trying to raise its profile in the Caribbean. Its Sun class ships were part of that strategy.

Of course, that was before Carnival Corp. acquired Princess. The godmother of the Sun Princess, Lady Dorothy Sterling, was the wife of Lord Jeffrey Sterling, chairman of the line’s then-owner, the Peninsular & Oriental Steam Navigation Company.

In fact, Princess was a competitor for several of Carnival’s brands until Carnival acquired the company in 2003.

The Sun Princess came along when cruise lines were first realizing the appeal and revenue power of balcony cabins. The ship’s 372 balcony cabins gave it a big advantage in the Caribbean when it first launched.

Today, at slightly less than 2,000 passengers, the Sun Princess carries 45% fewer passengers than the ships Carnival has ordered for the future. 

The other ship that was christened at Port Everglades in the fall of 1995, Celebrity Cruises’ Century, has already left the fleet and is sailing for Celebrity’s joint venture with Ctrip in China. 

By 2020, the Sun Princess will be 25 years old. I would look for a similar exit for it sometime in the next few years.

Emerald Princess to sail in Australia

Princess Cruises is redeploying the Emerald Princess to Australia, giving it five ships there during the winter season.

The 3,082-passenger ship will be the largest and youngest of the five. It was built in 2007.

The Emerald Princess will be based in Sydney from November 2016 to April 2017. Currently it sails in the Caribbean. Its itineraries to New Zealand, Australia and the South Pacific will be announced in detail later this spring.

The Dawn Princess, Sea Princess and Sun Princess sail year-round from Australia. The Diamond Princess splits its time between Australia and China.

'Love Boat' cast to christen Regal Princess

By Tom Stieghorst

Princess Cruises said the original cast of the "Love Boat" television series has been chosen to name the Regal Princess at a ceremony in November in Fort Lauderdale.

The 3,560-passenger ship has been sailing since its inaugural cruise from Venice in May.

Six "Love Boat" cast members who played the roles of Captain Stubing (), Gopher (Fred Grandy), Isaac (Ted Lange), Doc (Bernie Kopell), Julie (Lauren Tewes) and Vicki (Jill Whelan) will reunite for the Nov. 5 naming.

Princess said the christening will mark the beginning of a series of events to commemorate its 50th anniversary in 2015.

The pilot episode of The Love Boat was shot aboard Princess’ the original 730-passenger in 1977.

Sun Princess cancels first sailing following £30m revamp

By Hollie-Rae Merrick 

The first sailing following Sun Princess's stint in drydock has been cancelled following a switchboard malfunction.

Sun Princess was due to embark on a 14-night Asia cruise ending in Fremantle, Australia, but Princess Cruises has cancelled the sailing following a malfunction in the ship's switchboard. About 2,000 passengers were due to sail on the ship.

The cruise line said the issue resulted in limited onboard power, which hindered its ability to run hotel operations.

A statement from the line said: "Regretfully, we've made the decision to cancel the cruise scheduled to depart today in order to make the necessary repairs.

"The ship will resume service on September 3.

"We're providing all passengers a full refund and a 100% future cruise credit. Additionally, we're covering the costs for all return flights home and incidentals. A special team has been sent to Singapore to assist passengers."

Sun Princess has been in drydock for two weeks, were it gained a new atrium with an International Cafe, a new sushi and seafood venue, an updated Horizon Court buffet and a refreshed Lotus Spa.

The next Sun Princess sailing is scheduled to depart Fremantle on September 3 for a 12-day Asia cruise ending in Singapore on September 15. 

2014 JAPAN DEPLOYMENT

  
2014 JAPAN DEPLOYMENT 
 
Diamond Princess joins Sun Princess to sail roundtrip from Japan for historic two ship deployment!

ON SALE NOW

Princess Cruises are excited to announce the expansion of our innovative deployment for the cruise market in Japan.  The Japanese-built Diamond Princess will join Sun Princess in 2014 on an extended deployment from April to October, featuring three Japanese homeports of Tokyo, Kobe and, as an industry first – Otaru, on the northern island of Hokkaido, nearby Sapporo. In total, our Japan program will increase capacity to nearly 100,000 passengers in 2014. 

This new cruise deloyment offers nine unique itineraries, on 42 departures visiting destinations in South Korea, Taiwan and Russia – and over 20 ports in Japan.  In addition, Sun and Diamond Princess will offer positioning voyages between Japan and either Singapore or Sydney that include Vietnam, Hong Kong, Indonesia and more.

               

Asia cruise market prediction: 7M passengers a year by 2020

By Tom Stieghorst

HONG KONG -- By the end of the decade, Asian passengers will account for one in every five cruisers, about double the ratio today, Carnival Asia head Pier Luigi Foschi predicted at a cruise forum here.

Foschi said the snowballing growth in Asia will deliver about 3.7 million passengers a year by 2017 and about 7 million by 2020.
By comparison, the Asia Cruise Association said that about 1.7 million Asian passengers cruised in 2011, or about 10% of CLIA's estimate of 16.4 million passengers globally for that year.

Foschi's forecast quantifies Carnival's view of the oft-discussed "potential" in cruising from China and other Asian countries. "The bulk of the real growth will be from China," Foschi said.

Carnival Corp. Chairman Micky Arison said in December that new Asia deployments for one or more Carnival brands will be announced by April.

Carnival last week announced plans to open a sales office for Princess Cruises in Hong Kong, where officials are getting ready to open a large cruise terminal in June.

Princess also announced it will deploy a second ship in Japan in 2014 to offer summer cruises. The 2,670-passenger Diamond Princess and the 2,022-passenger Sun Princess will offer 42 cruises to 20 Asian ports next year.

The Seatrade Hong Kong Cruise Forum, held here, and where Foschi delivered his remarks, gathered several hundred Asian port directors, cruise line deployment executives, and shore excursion managers. The four-day conference explored cruise prospects for Hong Kong in light of China's growth and the opening of a new cruise terminal in Hong Kong later this year.

Zinan Liu, chairman of the Asia Cruise Association and a regional vice president for Royal Caribbean, said Royal Caribbean International currently has the most tonnage dedicated to Asia.

In a chart presented at the Seatrade Hong Kong Cruise Forum, Liu put Royal at 276,000 gross tons, followed by Star Cruises at 259,749 tons and Costa Cruises at 160,785 tons.

Having determined to put bigger ships in Asia, the question for the cruise lines is how to precisely tailor a cruise that satisfies Asian tastes, said John Tercek, vice president for commercial development at Royal Caribbean.

"We are in a bit of an experimental stage," Tercek said."The potential is fantastic, but it's a question of what do the local clients want to do, and can we accommodate it?"

One clear preference in Asia is for shorter cruises of five days or less. That makes cruises offered to Asians distinct from cruises offered in Asia to North Americans and Europeans, which tend to be 12 to 14 days or longer.

Other differences are more subtle. For example, Tercek said beach-going is a core interest for North American cruisers. But on cruises from China, Royal is skipping beautiful beaches in Vietnam because Chinese guests tend not to enjoy harsh sunlight.

Other cruise lines are also making trial-and-error discoveries. Princess Cruises expected its cruises in Japan later this year to draw mainly Japanese guests. But enough Americans and Europeans have booked the cruises that Princess has added English-speaking tour guides for its shore excursions, said Bruce Krumrine, a Princess vice president.
Foschi said challenges to growth in Asia include misperceptions about what cruises are, lack of distribution, late booking, competition from cheap land vacations and a strong seasonality that causes swings in net revenue yields.

Regional disputes are also a threat. Last year, China granted a permit to extend cruises between Hong Kong and Taiwan to Japan, making them much more attractive.

But the current tension over an island in the East China Sea that China and Japan both claim is making it hard for Royal Caribbean to take advantage of the permit, Liu said.

"These are ongoing business problems that unfortunately will come to us again and again," he said.

The lack of destination ports with the capability to handle big ships may be the biggest challenge. Liu said there are some 80 potential cruise ports in Asia.

But most lack the capacity to dock large cruise ships. Royal's decision to add the 3,100-passenger Voyager of the Seas to Asia should begin to change that, Tercek said.

"Wherever we take that ship, others follow because we cause the infrastructure to be built," he said.

If not, cruise lines could become partners in port developments as they have occasionally in the Caribbean, Tercek said. But to make it work, he said a port has to have the potential to attract several hundred thousand guests and be unable to proceed without outside help.

"It really isn't our first option ever," he said.


 

For itinerary planners, Hong Kong is a challenge

HONG KONG -- Cruise deployments in Asia tend to be seasonal. In the summer months, ships sail from northern China ports such as Shanghai and Tianjin to a cluster of destinations in Northeast Asia, mainly South Korea and Japan.

In the winter, cruises operate in Southeast Asia, especially from Singapore, which has just opened a new cruise terminal. From there, itineraries to Thailand, Vietnam, Indonesia, Malaysia and Myanmar are possible, along with cruises south to Australia and New Zealand.

A port such as Hong Kong, which plans to open a large new cruise terminal later this year, falls in between.

Participants at the Seatrade Hong Kong Cruise Forum said that until now, Hong Kong has been primarily a place for transitional cruises as ships migrate from north to south in the fall and back the opposite way in the spring.

Hong Kong is within easy reach of Taiwan and Vietnam, but other destinations are hard to serve on the short, four- and five-day itineraries that tend to be most appealing to Chinese and Asian tourists.

"In terms of where can we take the guests and where can we visit, it's fairly limited," said John Tercek, vice president of commercial development for Royal Caribbean International.

Another issue for cruises is the distant spacing of ports in Asia at a time when cruise lines want to cruise slowly to save fuel. "We're trying to bring down our average speed," said Mike Pawlus, director of itinerary planning at Silversea Cruises.

That makes it harder to design itineraries that meet the Asian need for short vacations.

"It's a big ocean, there are large seas here and great distances between ports," Pawlus said. -- T.S.