Turkey, Egypt Block LGBTQ Cruise Entry Over ‘Moral Values’

Jul 12, 2026 (Bloomberg) –Turkey and Egypt have blocked a cruise ship carrying more than 1,900 LGBTQ tourists from entering their ports, with the former citing a supposed threat to Turkish society.

Egyptian port authorities ordered the Scarlet Lady to turn back as it was approaching the Mediterranean city of Alexandria on Thursday, tour organizer Atlantis Events Inc’s Chief Executive Officer Rich Campbell told Bloomberg by phone.

Atlantis had added Alexandria to its itinerary after Turkey canceled scheduled stops in Istanbul and the Aegean beach town of Kusadasi.

“From a general travel perspective, I find this to be highly disturbing,” said Campbell. “The idea that a country can pick and choose who their travelers are based on any criteria – based on sexual orientation, religious beliefs or color of their skin or anything else.”

Campbell said Atlantis has organized multiple past tours to Turkey and Egypt without issue and had been given clearance to dock in Turkey in advance. Both countries are heavily dependent on tourism revenue.

The provincial government encompassing Kusadasi said in a statement that the visitors would be “at odds with the fabric of our society and moral values” and that the ship’s planned arrival “had caused significant distress.”

Campbell said Egyptian authorities did not offer the ship any reasoning. The Turkish and Egyptian tourism ministries didn’t respond to requests for comment.

Atlantis’s 11-day tour, organized with Virgin Voyages, is marketed to gay men. It touts onboard drag shows and opportunities to visit gay clubs in cities like Istanbul and Athens.

The ship set off from the Greek capital on July 5, and after turning back from Egypt moored on the island of Crete, according to tracking data compiled by Bloomberg. It will add an unplanned stop in Montenegro before returning to the original itinerary in Croatia and Venice, Campbell said.

Turkish officials have put increasing pressure on LGBTQ communities in recent years, banning pride events and shutting down advocacy groups.

In Egypt, authorities “use vague, abusive penal code provisions” to imprison LGBTQ people, Human Rights Watch said in its latest annual report.

Campbell warned that the incident could have repercussions for Turkey’s tourism industry. “Large groups will avoid it — we will avoid it,” he said. “It’s a fantastic destination and it should be friendly to all.”

© 2026 Bloomberg L.P.

Virgin Voyages Cancels Scarlet Lady Cruise

Virgin Voyages recently cancelled a cruise on board the Scarlet Lady that was scheduled to sail from Miami on April 19, 2026.

According to a statement sent to booked guests, the sailing will no longer go ahead due to a full-ship charter.

“It looks like your Scarlet Lady sailing on April 19, 2026, has been privately chartered. We’re truly sorry for the impact this has on your plans, and we’re here to make it right,” Virgin Voyages said in the letter.

As part of its 2025-26 season in the region, the Scarlet Lady was scheduled to offer a seven-night cruise to the Eastern Caribbean.

Sailing from Virgin’s Terminal V in Miami, the itinerary included visits to Puerto Plata in the Dominican Republic, San Juan in Puerto Rico and Tortola in the British Virgin Islands.

Affected guests are being offered two options, including rebooking their cruise to the Resilient Lady’s April 18, 2026, cruise.

According to Virgin, the ship is set to offer the “San Juan & Dominican Dreams” itinerary, which also sails for seven nights and features visits to Puerto Plata and San Juan, as well as Bimini in the Bahamas.

Passengers will get the same cabin category on the new booking, with their original paid fares protected, the company added.

If the new voyage costs less than the original booking, Virgin said it will refund the difference to the original form of payment.

All promotions from the initial booking, including Bar Tab bonuses, will also carry over to the sailing onboard the Resilient Lady.

Some cabin categories are also set to receive the company’s Sailor Loot onboard credit as “a thank you for sticking with us.”

The company is also offering similar perks to guests who opt to change their booking for other seven-night cruises in the Caribbean.

Lastly, passengers will be able to cancel their bookings to receive a 100 per cent Future Voyage Credit or a full refund.

Virgin’s Scarlet Lady Returns to Europe

Virgin’s Scarlet Lady Returns to Europe

The Scarlet Lady recently returned to the Western Mediterranean as part of Virgin Voyages’ summer deployment in Europe.

After crossing the Atlantic earlier this month, the 2020-built vessel arrived in Barcelona for the season on May 18, 2025.

For its first voyage in Europe this year, the ship embarked on a seven-night itinerary to Spain and France.

Sailing round-trip from Barcelona, the cruise included visits to Cannes, Ibiza, Palma de Mallorca and Ajaccio.

Over the next two months, the Scarlet Lady offers a series of seven- to 11-night itineraries in the Western Mediterranean, including Virgin’s “Spanish and Italian Hot Spots” voyage.

The seven-night cruise departs from Civitavecchia, a port near Italy’s capital city of Rome, and sails to five destinations in three countries.

Before arriving in Barcelona, the open-jaw itinerary is set to visit Naples, Palermo, Ajaccio and Marina di Carrara.

The Scarlet Lady is then set to reposition to Northern Europe in late July for cruises departing from Portsmouth, England, and Reykjavik, Iceland.

Itineraries include visits to the British Isles, Scandinavia, Western Europe and the North Sea destinations.

Before repositioning back to North America for the winter, the Scarlet Lady returns to the Mediterranean in late September for a short fall season.

Concluding its European deployment, the 2,770-guest ship then kicks off a trans-Atlantic crossing to PortMiami in mid-October.

As part of its 2025-26 winter deployment, the Scarlet Lady offers four- and five-night cruises to the Caribbean and the Bahamas. Most of the sailings also feature a visit to Virgin’s exclusive beach club in Bimini.

In addition to the Scarlet Lady, a second Virgin Voyages ship, the Resilient Lady, is also offering cruises in Europe this year.

Sailing from Piraeus, Greece, the vessel offers itineraries to the Eastern Mediterranean that highlight the Greek Isles and the Adriatic.

Virgin’s Brilliant Lady Will Be Delayed

Virgin’s Brilliant Lady Will Be Delayed

Virgin Voyages today announced its fourth ship, the Brilliant Lady, will face a delayed introduction.

“Despite careful planning, we are facing unexpected construction, supply chain and staffing challenges that have delayed the introduction of Brilliant Lady,” the company said in a statement.

“We want to make sure that when the ship launches, we can deliver the standards our Sailors have come to expect from an award-winning brand like Virgin Voyages.”

Originally set to launch later this year, the ship’s launch date will be determined soon, the company said.

Guests with bookings that have been cancelled will receive generous offers along with exclusive rebooking perks and on-board credit once the new date is announced, the company said.

“We’ve built a brand that has taken the industry by storm, but even the strongest businesses face unforeseen challenges every now and then,” said Michelle Bentubo, SVP of Service Excellence and Travel Operations.

“We are sorry that our Sailors and First Mates who were excited about Brilliant Lady will have to wait a little bit longer for her launch. We know they will love the new itineraries as much as we do, and we look forward to welcoming them onboard.”

Always wanting to do right by its Sailors and travel advisors, Virgin Voyages will offer anyone impacted by the new itineraries price- and promotion-protected options to rebook and receive $300 – $600 USD in Sailor Loot or a full refund. Travellers wanting to experience one of the exciting new ports can take advantage of 30% off Med 2024 voyages and up to a $600 Bar Tab when they book by Sept. 28. A handful of select Caribbean sailings and repositioning voyages are also eligible for $500 off.

Virgin Voyages’ Resilient Lady Ready for Debut

Virgin Voyages’ Resilient Lady Ready for Debut

Virgin Voyages’ third ship, the Resilient Lady, will make its debut on May 14, 2023, when it embarks on its inaugural Greek Islands Glow voyage.

The ship will sail a roundtrip from Athens with stops in Santorini, Rhodes, Bodrum and an overnight call in Mykonos.

“Virgin Voyages’ delivers an amazing experience and has been recognized by hundreds of thousands of happy Sailors with the awards we’ve won for our service, food, design, entertainment and more,” said founder Richard Branson.

“We have shown the world all that we have to offer when it comes to having the holiday of your dreams, and I can’t wait to show off our lovely new Resilient Lady in one of the most magical places in the world as she sails around the Greek Isles, Croatia, Turkey and more.”

The ship will offer seven-night cruises to Greek Islands from May through October 2023. Upon completion of its inaugural season in Greece, the Resilient Lady will offer transcontinental voyages from Melbourne, Australia.

“I’m thrilled this day is finally here and that Resilient Lady has officially joined our award-winning fleet,” said Tom McAlpin, CEO of Virgin Voyages. “Since our launch just a few years ago, we have received the travel industry’s top awards and have experienced a very high rate of return with up to 40 per cent of our Sailors rebooking their next cruise while they’re still onboard with us. I know people are going to love voyaging with Resilient Lady as much as they have with Scarlet and Valiant Lady, and I look forward to sharing this five-star experience with even more Sailors this summer.”

Virgin Voyages Partners with the World Poker Tour

Virgin Voyages Partners with the World Poker Tour

Virgin Voyages announced a partnership with World Poker Tour (WPT) to deliver a poker experience on four and five-night sailings aboard the Scarlet Lady, according to a statement.

“As a new brand with an innovative spirit, we’ve been fortunate to introduce many industry firsts, including our partnership with the World Poker Tour and WPT at Sea,” said Tom McAlpin, CEO of Virgin Voyages. “Our adult-only, premium experience offers an incredible backdrop, not only for a great vacation but also as an oasis for the WPT in a way never seen before.”

Virgin Voyages has created a standing poker venue called “WPT at Sea” Poker Room, featuring eight poker tables and staffed with professional dealers. In the room, guests can look forward to beginner training, cash games and WPT Prize Package tournaments with buy-ins from $80 to $320.

The $320 buy-in “WPT at Sea” main event will be held during each cruise and the event may award a WPT prize valued at $5,000 to be used on any future sailing or WPT event.

Additionally, guests in the WPT at Sea Poker Room do not need cash to participate as they can handle transactions via Sailors’ wearable devices.

“After witnessing the magic of cruise-line poker with Virgin Voyages last season, we instantly sought to establish a permanent fixture,” said WPT CEO Adam Pliska. “Scarlet Lady provides the perfect residence for WPT at Sea, which will bring the WPT poker experience to the high seas.”

 

Record Inaugural Cruise Calls for Gibraltar in 2022

Record Inaugural Cruise Calls for Gibraltar in 2022

The Minister for Business and Tourism, Hon Vijay Daryanani, announced that Gibraltar has seen a record number of 20 inaugural cruise calls in 2022, beating the previous best of 19 in 2016.

“The cruising industry has suffered immensely but the Government has worked at full throttle to make sure that Gibraltar has not been forgotten and the statistics are proof of this,” said Daryanani.

“I have represented Gibraltar at the most important cruise conferences in the world. I have spoken about what we have to offer and people have approached me to talk about us. We have recovered quickly in 2022 after the pandemic and now we have a record amount of inaugural calls. This new year will be better as we already have more calls booked than last year. 

“Whatever my detractors may say, I will continue marketing Gibraltar because that’s what our retail and hospitality industries want and expect from me. It is not easy in this very competitive industry but we will work hard to deliver on all fronts.”

Following a difficult time for the cruise industry during the pandemic, Gibraltar is now making a steady recovery. 

Virgin Voyages Welcomes Resilient Lady to Growing Cruise Fleet

Virgin Voyages Welcomes Resilient Lady to Growing Cruise Fleet

Virgin Voyages has taken delivery of the brand’s third vessel: the Resilient Lady.

Built by Fincantieri, the Resilient Lady is a mid-size ship weighing 110,000 gross tons like her sister ships in the fleet: Scarlet Lady and Valiant Lady, according to a press release.

On May 14, 2023, Resilient Lady will embark on her MerMaiden voyage around the Greek Isles, making stops in Santorini, Rhodes, Bodrum and Mykonos before returning to her homeport in Piraeus, Athens. The ship will sail two, eight-night itineraries including the “Greek Island Glow” with the aforementioned route, and the “Adriatic Sea and Greek Gems,” complete with calls in the beautiful cities of Split, Dubrovnik, Kotor and Corfu.

After her inaugural season in the Med, Resilient Lady will embark on a 44-night repositioning voyage, heading Down Under for a winter season in Australia and New Zealand. Starting Oct. 22, 2023, the ship will depart Athens before stopping in some of the most exotic locales the brand has yet to introduce including Cairo, Dubai, Bali, Mumbai, Phuket and Singapore. She’ll finally arrive in Sydney on Dec. 4, 2023, for a series of celebrations, media sneak peeks and more.

Virgin Voyages Donates 2,023 Vacations to Healthcare Workers

Virgin Voyages Donates 2,023 Vacations to Healthcare Workers

Virgins Merlady the Valient Lady flying her Banner in Liverpool UK, Photo Credit Spacejunkie2 (Flickr)

Virgin Voyages is celebrating Giving Tuesday by paying it forward and honouring local healthcare heroes with the vacation of a lifetime, the company said, in a press release.

For the second consecutive year, the South Florida-based travel and lifestyle brand is partnering with Baptist Health South Florida and donating 2,023 complimentary voyages – totalling an estimated $5.9 million – for deserving employees to ring in the new year with their friends and loved ones.

“For the past three years, our local healthcare workers put everything on the line to care for the community, and now it’s our turn to pay it forward,” said Jill Stoneberg, Virgin Voyages’ Senior Director of Sustainability and Social Impact. “We’ve turned a corner, and we’d love to offer our frontline workers a much-deserved break. The Virgin Voyages team is honoured to give our friends at Baptist an incredible vacation on the high seas where they can unplug and escape for a few days.”

In celebration of the new year ahead, the 2,023 gifted sailings will recognize employees in the Baptist Health network who have made a positive impact in the local healthcare community, from patient-facing employees to those in behind-the-scenes roles that keep the hospitals, clinics and offices running smoothly, the company said.

Winners will receive a voyage for two in a Sea Terrace, a trendy balcony cabin with fun mood lighting, rainfall showers and a signature red hammock.

The 2,023 winners will select from one of six incredible Caribbean itineraries departing from Miami between Jan. 2 and April 28, 2023.

“At Baptist Health, we want our employees to thrive in their careers and all areas of their lives,” said Adriene McCoy, senior vice president and chief people officer at Baptist Health. “That includes prioritizing their well-being and time off since our people are the key to the essential and high-quality care we provide to our community. We are excited to partner with Virgin Voyages and grateful for their generosity in offering our dedicated employees an opportunity to vacation, rest and recharge.”

 

Virgin’s Brilliant Lady Floated Out at Fincantieri

Virgin’s Brilliant Lady Floated Out at Fincantieri

The floating-out ceremony of the Brilliant Lady, the final of the four new Virgin Voyages ships, took place on Friday at the Fincantieri Sestri Ponente (Genoa) shipyard.

She follows the Scarlet Lady and Valiant Lady, which are already sailing, and the Resilient Lady, which enters service in 2023.

Each ship is 2,770 guests and approximately 110,000 tons. The Brilliant Lady is expected to enter revenue service in late 2023.

Virgin's Valiant Lady Starts Atlantic Crossing Ahead of U.S. Debut

Virgin's Valiant Lady Starts Atlantic Crossing Ahead of U.S. Debut

Valeant Lady flying the Virgin Flag photo credit Spacejunkie2 (Flickr)

Wrapping up its inaugural summer in Europe, the Valiant Lady is starting a trans-Atlantic crossing to the United States.

The 14-night voyage departs from Barcelona today and marks the North American debut of the Virgin Voyages vessel.

In addition to the Spanish port, the one-way voyage includes visits to four European destinations, such as Ibiza and Funchal, before arriving in Miami on October 30.

Once in the U.S., the 2021-built cruise ship is set to kick off a series of week-long voyages to the Caribbean and the Bahamas.

The program includes two different itineraries, such as the “Western Caribbean Charm.” Sailing to Mexico, Honduras and the Bahamas, the voyage features visits to Costa Maya, Roatán and Bimini.

Through mid-April, the Valiant also offers the “Eastern Caribbean Antilles” cruise. In addition to Bimini, the eight-night cruise sails to Amber Cove, St. Croix and San Juan.

Following the Scarlet Lady, which entered service in 2021, the Valiant Lady debuted in March 2022.

Virgin’s second newbuild, the 110,000-ton cruise ship spent its inaugural season in the Mediterranean, offering different itineraries to Spain, Italy and France.

Like the Scarlet Lady, the Valiant offers an adults-only product that focuses on what Virgin calls an intimate and elevated all-inclusive experience.

As part of the concept, the 2,770-guest vessel boasts 20 dining venues, in addition to many entertainment options. A highlight is The Manor - a two-story 1970s-style nightclub inspired by Virgin’s heritage in the music business.

Another feature is the Red Room, which, according to Virgin, is the first transformational multi-form theatre at sea.

The venue can be transformed into four different configurations - including a traditional Proscenium stage, to alley stage used in fashion shows, to a dance flat-floor configuration and finally a unique reverse stage setup.

Virgin Voyages Joins Forces with Chefs and Mixologists for Eat & Drink Month

Virgin Voyages Joins Forces with Chefs and Mixologists for Eat & Drink Month

Valiant Lady arriving in Liverpool photo credit Spacejunkie2 (Flickr)

Virgin Voyages has introduced its first-ever Eat & Drink Month in partnership with acclaimed chefs and mixologists, taking place in November, according to a press release.

Michelin-starred chefs Matt Lambert and Brad Farmerie, James Beard Award nominees Silvana Salcido Esparza and Sohui Kim, and beverage designer Charles Joly are all working with the cruise line to bring the project to life. The Eat & Drink Month includes four- and five-night voyages on the Scarlet Lady, as well as six- and eight-night voyages on the Valiant Lady. according to Virgin Voyages.

“We have made-to-order culinary experiences in intimate eateries rather than mass-produced banquet food in big dining halls. Our food and drink menus were put together by award-winning chefs and mixologists who have taken their land-based gastronomy experience to our restaurants and cocktail bars on board," said Nirmal Saverimuttu, president and chief experience officer, of Virgin Voyages.

Guests will be treated to speciality cocktails and menu items throughout November, as well as bookable events priced between $15 and 125 per guest, such as elevated dinner and wine pairings, cooking demos, and a preview of the new menu launching next year.

To commemorate Eat & Drink Month, every November booking includes a complimentary $300 Bar Tab that can be used for speciality cocktails or the brand's unique Shake for Champagne feature, which allows guests to order their drink of choice via their phone.

"Of all the feedback we receive from past guests on TripAdvisor and Cruise Critic, two things stand apart above all else: our amazing Crew and the food & drinks. Eat & Drink Month is a way for us to turn up the heat and celebrate Sailors’ favourite part of coming aboard with a recurring event our guests can look forward to for years to come,” added Saverimuttu.

Once onboard, guests can book a variety of events and special appearances from the Eat & Drink lineup.

Let’s Mushroom Around, Sushi & Poke Demo, Flavors Uncorked at The Wake, Razzle Dazzle Menu Sneak Peek, Creative Collective: Sohui Kim, Creative Collective: Brad Farmerie, and Creative Collective: Silvana Salcido Esparza have all been curated for culinary entertainment onboard.

As for drinks, guests can sip away in one of the following events: Spill the Beans with Intelligentsia Coffee, Filthy Bloody Mary Bar, What’s The Tea?, Lotería Gigante, Seven Sea Sippers, Sip and Sway with Kin Euphorics, Nothing Fancy at The Loose Cannon.

Virgin Voyages will allow more non-fully vaccinated passengers to sail

Photo Credit Spacejunkie2 - Flickr

Virgin Voyages will allow more non-fully vaccinated passengers to sail after it removed a 10% cap on guests without a full Covid-19 vaccination. 

Previously, the line required 90% of guests to be fully vaccinated – allowing for 10% of customers to be non-fully vaccinated.

 

From 18 September for sailings onboard Valiant Lady and from 21 September for Scarlet Lady, the cap will be removed and all passengers will be able to board regardless of their vaccination status.

 

However, non-fully vaccinated travellers will still be required to provide evidence of a negative Covid-19 test taken within 72 hours of embarkation.

A Virgin Voyages spokesperson said: "The health and safety of our sailors (guests) and crew are most important, and we’ll continue to emphasize our ’Voyage Well’ protocols.

 

"We’re excited to see cruising make its way back to 2019 sailing levels and to welcome aboard both new and returning cruisers seeking a different kind of adventure on the high seas."

Virgin Voyages has secured $550 million in new capital to support its growth plans

Virgin Voyages has secured $550 million in new capital to support its growth plans

The new funding – which was led by BlackRock and includes new external financing and additional capital from existing investors including Bain Capital Private Equity and Virgin Group – will enable the line to continue its growth strategy and further strengthen its financial position as demand "continues to gain momentum".

 

Tom McAlpin, chief executive of Virgin Voyages, said the company has created an "incredible project" that investors and consumers "truly believe in".
 

"This additional capital comes at a time when we’re looking forward to exponential growth that will, in turn, help us achieve what we set out to accomplish," he added.

The investment comes as Virgin reports "exponential growth in bookings" in the last six months, with this year tipped to see a strong return across the industry as cruising heads toward pre-pandemic levels.

 

According to research carried out by the line, 96% of consumers are keen to cruise this year following two years of restrictions. 

Virgin’s Scarlet Lady Completes First Year in Service

Virgin’s Scarlet Lady Completes First Year in Service

Virgin Voyages’ first cruise ship, the Scarlet Lady. completes its first year in service today.

After being delivered in early 2020, the 2,770-guest vessel saw its debut season postponed by over a year due to the COVID-19 pandemic.

With the entire cruise industry entering a global pause over the health emergency, the ship only received its first paying guests on August 6, 2021.

During the day, the Scarlet Lady departed Portsmouth, England, for a three-night ocean getaway.

Five additional UK sailings followed before the 140,000-ton vessel crossed the Atlantic for its inaugural season in the United States.

In September, the ship docked in New York City before arriving in Miami – its original homeport.

Over 18 months after the initial plans, the Scarlet Lady finally kicked off its inaugural voyage from PortMiami on October 6, 2021.

The vessel then started to offer a year-round program of four- and five-night cruises to the Caribbean and the Bahamas, with visits to Costa Maya, Amber Cove, Bimini and more.

Designed to reflect the sleek luxury of a yacht, the Scarlet Lady offers, according to Virgin, the intimate and elevated experience of a boutique hotel at sea.

An adults-only ship, it has over 20 dining venues, in addition to many entertainment options. One of the highlights is the vessel’s theatre, known as The Red Room.

Considered a transformational multi-form showroom, the area can be used with four different configurations - a traditional Proscenium stage, an alley stage used in fashion shows, a dance flat-floor configuration and a reverse stage setup.

Another unique feature is The Manor, a two-story, 1970s-style nightclub inspired by Virgin’s heritage in the music business.

Following the Scarlet Lady, a second cruise ship - the Valiant Lady - entered service for Virgin Voyages in March 2022.

Two additional vessels – the Resilient Lady and the Brilliant Lady – are also set to debut for the brand in 2023.

Virgin Voyages Eliminates Pre-Embarkation COVID-19 Testing for Cruises

Virgin Voyages Eliminates Pre-Embarkation COVID-19 Testing for Cruises

Virgin Voyages will remove the requirements for pre-embarkation testing, according to a press release.

Virgin Voyages has responded immediately to the CDC’s decision to discontinue their voluntary COVID-19 Program for Cruise Ships and will mirror the rest of the travel industry in removing pre-embarkation testing for sailings from July 24 on EU sailings, and from July 27 on US sailings.

Vaccine requirements will remain in place for both Scarlet Lady, operating out of the US, and Valiant Lady in the EU. Virgin Voyages is currently evaluating this policy and will announce further updates in the near future, the company said. 

Passenger and crew well-being is the major focus and they continue to follow the advice of their expert medical team. To clarify these updates:

• From the dates mentioned above, passengers will no longer be required to complete a pre-embarkation COVID test, applicable across the fleet, including US and EU operations. 
• For US sailings, passenger vaccination requirements will now be marked at 90%. This opens the opportunity for passengers who are not vaccinated to contact Virgin Voyages' Sailor Services to book a sailing if these thresholds are met. 
• Ship crew on all US and EU sailings will maintain their fully vaccinated status.  

Virgin Voyages will make its TV debut on Channel 5

The show will feature a look inside the inner workings of the line

Narrated by Sheridan Smith, the documentary is filmed across both the line’s two vessels, Scarlet Lady and Valiant Lady.

 

The Cruise will take audiences behind the scenes for an "unfiltered, energetic" glimpse into the lives of Virgin Voyages’ crew and guests.

 

The series will also feature locations such as Bimini, Ibiza, Marseilles and Cannes, as well as a peek into the inner workings of the ship.

Shane Riley, vice-president of international sales, said: "We’re so excited to give our UK fans a peek into life below deck. It’s rare to see the inner workings of a cruise ship or to follow the crew beyond Sailors’ [guests’] time onboard.

 

"The UK was the birthplace of the Virgin brand and has played such an integral role for Virgin Voyages. We’ve had tremendous positive feedback from our Sailors in the UK, and can’t wait to show audiences what truly goes into delivering an epic experience at sea."

Virgin Voyages reveals the name of the fourth Lady Ship

Virgin Voyages reveals the name of the fourth Lady Ship

Virgin Voyages has welcomed its fourth Lady Ship to the fleet: Brilliant Lady. 

In naming the ship Brilliant Lady, Virgin Voyages aimed to 'highlight the powerful intelligence of women across the globe. Brilliant Lady represents the smart, thoughtful, boundary-pushing minds of women around the world — unafraid of owning their intelligence, aware of their importance, and confidently in touch with their own sense of self-worth.'

Brilliant Lady’s mermaid, destinations and itineraries will be announced soon, but until then, Sailors can set sail on the Virgin way aboard Scarlet Lady from Miami (available now) on Valiant Lady starting May 15 from Barcelona, and on Resilient Lady starting August 14 from Athens. 

Virgin Ready for Second Ship; Bookings Up 70%

Virgin Ready for Second Ship; Bookings Up 70%

Virgin Voyages has confirmed its second ship, the Valiant Lady, will start sailing this March in the UK.

Speaking of the arrival of Valiant Lady to the UK, Tom McAlpin, CEO of Virgin Voyages, said: “Following the success of our first ladyship, Scarlet Lady, we are so excited to debut Valiant Lady this March and begin our European tour. The lifting of UK travel restrictions has already shown promising signs with 70% uplift in bookings since December – and we can’t wait to welcome Sailors onboard!"

The company is showcasing the new ship Tilbury and Liverpool, where fans are invited to wave her in before the company kicks off bookable European sailings from Portsmouth in March and a new homeport in Barcelona in May.

Sir Richard Branson added: “Virgin Voyages has been a dream in the making since my 20s, and today is a momentous day launching our second ladyship, Valiant Lady. It’s exciting to be able to celebrate our continued growth as a brand that’s on a mission to voyage like no other. In our five decades in business, Virgin has always sought to offer our customers something extra special, and Virgin Voyages has worked tirelessly to do just that.”

For a limited time, Sailors can book any voyage on any ship and get 20% off along with a $100 toward their prepaid Bar Tab, plus an extra 10% off if they pay in full.

New Virgin Cruise Ship Gets Her Colours

The Valiant Lady now has her colours, as the final touches are being put on the hull of the second cruise ship for Virgin Voyages in Palermo, Sicily.

Delivered earlier this year to start up Virgin Voyages, the 2,770-guest ship is expected to start sailing in early 2022.

The Valiant Lady will officially make her debut in the UK before heading to Barcelona to sail the Med in the summer.

With dates ranging from March 18 through May 14, 2022, the Valiant Lady will sail on a series of three new itineraries, including a mix of three-night, 11-night and 12-night voyages.

The hull art on the Valiant Lady was created by artist Hillary Wilson, where the new mermaid celebrates the strong, beautiful, friendly and modern embodiment of a black American woman, according to a press release Virgin issued over the summer. 

"Like the Scarlet Lady that came before her, the Valiant Lady will feature a glamorous new mermaid at the helm. Virgin Voyages’ leading ladies, its mermaids, are an important symbol for the brand and meant to keep guests safe on their voyage," the cruise line said.