Virgin Unveils Brilliant Lady in Miami with Star-Filled Celebration

Virgin Unveils Brilliant Lady in Miami with Star-Filled Celebration

Virgin Voyages announced in a press release that the company hosted a star-studded celebration to welcome the Brilliant Lady into Miami on Thursday, October 16, 2025.

The event was attended by more than 2,000 guests, including DJ Khaled, rapper Swae Lee, Selling Sunset’s Polly Brindle, actors Agustina Palma and Lilimar Hernandez and The Real Housewives of Miami stars Kiki Barth, Alexia Nepola, Marysol Patton and Larsa Pippen.

Other attendees included journalists, influencers, brand partners and 1,000 of the company’s First Mates.

Virgin said that guests had the opportunity to experience the world premiere of Red Hot, a rockumentary-style spectacular featuring hits from the Spice Girls, Janet Jackson, David Bowie, Queen, The Killers and The Sex Pistols.

It also celebrates Virgin’s 50-plus-year legacy in music, complete with archival footage of Sir Richard Branson and a high-octane cast.

The ship’s entertainment lineup included Up With A Twist, a Gatsby-inspired Supper Club that channels the Roaring Twenties.

Throughout the day, guests discovered exclusives including the Secret Vintage, a speakeasy-style wine tasting and The Stitch Up in the Social Club and Rojo, the ship’s fiery Spanish-inspired eatery.

The night ended with Electric, a glowing, neon-drenched dance party in The Manor.

The Brilliant Lady will spend the coming weeks sailing the Caribbean before making her way through the Panama Canal to Los Angeles and onward to Alaska in spring 2026.

Soon after, all four of Virgin Voyages’ sister ships will unite in the Caribbean for the very first time.

Virgin Voyages: Cameo on The Real Housewives of Miami

Virgin Voyages: Cameo on The Real Housewives of Miami

Virgin Voyages has announced that it will feature on Bravo’s series “The Real Housewives of Miami” in two back-to-back episodes, premiering on Thursday, September 4.

The company said in a press release that the collaboration began when Richard Branson invited Miami entrepreneur Marysol Patton on board to toast her recent wedding. Joined by her girlfriends, the Housewives set sail in November.

“We couldn’t imagine a better way to showcase the Virgin Voyages experience than through the fabulous lens of The Real Housewives of Miami,” said Nicole Huang, SVP at Virgin Voyages.

“These episodes truly capture the spirit of our brand: bold, sophisticated and always a little fabulous. We love being the go-to vacation for celebrating life’s biggest and most glamorous milestones,” added Huang.

Virgin added that the cameo underscores its growing presence in pop culture while reinforcing its reputation.

According to the press release, the ladies experienced the company’s most iconic experiences, which included The Perch, a retro VHS-inspired 80s aerobics class, culinary adventures at The Wake and Test Kitchen with an edible theatre.

The group also had bites and Champagne at Richard’s Rooftop.

Three New Cruise Lines to Alaska in 2026

Three New Cruise Lines to Alaska in 2026

Three cruise lines are adding cruises to Alaska to their schedule in the summer of 2026: Azamara, MSC, and Virgin.

Returning to the destination after a seven-year hiatus, Azamara will offer a series of ten- to 13-night cruises in Alaska and Canada starting in May 2026.

Sailing in the region for the first time, the Azamara Pursuit will operate open-jaw itineraries that sail between Whittier and Vancouver.

According to Azamara, the voyages were created to prioritize unspoiled destinations, visiting locations such as Kodiak, Dutch Harbor and Icy Strait Point.

The deployment will also include excursions aimed at bringing guests closer to natural beauty, unparalleled wildlife and authentic culture, Azamara said.

MSC Cruises will debut for the first time in Alaska in 2026, with the MSC Poesia offering a series of seven-night cruises from Seattle.

The season runs from early May to late September and includes a regular itinerary that visits Ketchikan, Icy Strait Hoonah, Tracy Arm, Juneau and Victoria.

In a press release, MSC Cruises CEO Gianni Onorato said that the new operation in Alaska and Canada further expands the company’s global offerings by sailing to a must-see region.

Virgin Voyages is also debuting in Alaska in 2026 with the new Brilliant Lady. After entering service in late 2025, the ship is scheduled to spend its first summer season in the region.

From May to September, the Brilliant Lady offers 17 voyages to 12 destinations in Alaska, including Sitka, Ketchikan, Juneau and Skagway.

Ranging from seven to 12 nights, Virgin’s itineraries sail from Seattle and Vancouver and also include destinations in Canada, such as Prince Rupert and Victoria.

According to the company, the cruises will give guests opportunities to experience Alaska’s wildlife and landscapes while taking part in activities that include salmon fishing, glacier trekking, lumberjack shows and dog sledding.

As one of the most popular cruise destinations in the world, Alaska accounted for nearly five per cent of the industry’s market share this year, according to data from the 2024 Cruise Industry News Annual Report.

Virgin Voyages Launches $120,000 Annual Pass

Virgin Voyages Launches $120,000 Annual Pass

This past Travel Tuesday, Virgin Voyages launched the Annual Pass, offering unlimited access to its fleet of ships for an entire year, starting in 2025.

The industry-first program allows guests to choose any voyage, departing from any location, with access to various destinations and itineraries.

The company also said that it now accepts cryptocurrency, providing the option to purchase the pass with Bitcoin.

Richard Branson, Virgin Group founder, said: “I’ve always been a big believer in the power of travel and adventure to spark creativity and bring clarity. What started as a sought-after ‘work from sea’ concept with our Season Pass has evolved into something even more special. Now, Sailors can jump aboard any of our ships, across an endless variety of exciting destinations for an entire year. We’re offering unlimited opportunities for adventure in a way that has never been done in cruising before.”

With the Annual Pass, travellers can sail on any ship in the fleet, including the upcoming Brilliant Lady, set to launch in September 2025. Starting from January 2025, the pass provides a year of unlimited sailings from any departure port. Pass holders will enjoy Sea Terrace cabins with balcony views, in addition to exclusive perks like priority boarding, complimentary laundry, unlimited premium WiFi and a $100 Bar Tab credit per voyage. Additionally, guests have the option to add a plus one to their cabin.

The Annual Pass costs $120,000, excluding taxes and fees, and is available for booking through March 31, 2025. Travel advisors who sell the pass will earn a commission of $10,000.

Record Inaugural Cruise Calls for Gibraltar in 2022

Record Inaugural Cruise Calls for Gibraltar in 2022

The Minister for Business and Tourism, Hon Vijay Daryanani, announced that Gibraltar has seen a record number of 20 inaugural cruise calls in 2022, beating the previous best of 19 in 2016.

“The cruising industry has suffered immensely but the Government has worked at full throttle to make sure that Gibraltar has not been forgotten and the statistics are proof of this,” said Daryanani.

“I have represented Gibraltar at the most important cruise conferences in the world. I have spoken about what we have to offer and people have approached me to talk about us. We have recovered quickly in 2022 after the pandemic and now we have a record amount of inaugural calls. This new year will be better as we already have more calls booked than last year. 

“Whatever my detractors may say, I will continue marketing Gibraltar because that’s what our retail and hospitality industries want and expect from me. It is not easy in this very competitive industry but we will work hard to deliver on all fronts.”

Following a difficult time for the cruise industry during the pandemic, Gibraltar is now making a steady recovery. 

Virgin Voyages Donates 2,023 Vacations to Healthcare Workers

Virgin Voyages Donates 2,023 Vacations to Healthcare Workers

Virgins Merlady the Valient Lady flying her Banner in Liverpool UK, Photo Credit Spacejunkie2 (Flickr)

Virgin Voyages is celebrating Giving Tuesday by paying it forward and honouring local healthcare heroes with the vacation of a lifetime, the company said, in a press release.

For the second consecutive year, the South Florida-based travel and lifestyle brand is partnering with Baptist Health South Florida and donating 2,023 complimentary voyages – totalling an estimated $5.9 million – for deserving employees to ring in the new year with their friends and loved ones.

“For the past three years, our local healthcare workers put everything on the line to care for the community, and now it’s our turn to pay it forward,” said Jill Stoneberg, Virgin Voyages’ Senior Director of Sustainability and Social Impact. “We’ve turned a corner, and we’d love to offer our frontline workers a much-deserved break. The Virgin Voyages team is honoured to give our friends at Baptist an incredible vacation on the high seas where they can unplug and escape for a few days.”

In celebration of the new year ahead, the 2,023 gifted sailings will recognize employees in the Baptist Health network who have made a positive impact in the local healthcare community, from patient-facing employees to those in behind-the-scenes roles that keep the hospitals, clinics and offices running smoothly, the company said.

Winners will receive a voyage for two in a Sea Terrace, a trendy balcony cabin with fun mood lighting, rainfall showers and a signature red hammock.

The 2,023 winners will select from one of six incredible Caribbean itineraries departing from Miami between Jan. 2 and April 28, 2023.

“At Baptist Health, we want our employees to thrive in their careers and all areas of their lives,” said Adriene McCoy, senior vice president and chief people officer at Baptist Health. “That includes prioritizing their well-being and time off since our people are the key to the essential and high-quality care we provide to our community. We are excited to partner with Virgin Voyages and grateful for their generosity in offering our dedicated employees an opportunity to vacation, rest and recharge.”

 

Virgin’s Brilliant Lady Floated Out at Fincantieri

Virgin’s Brilliant Lady Floated Out at Fincantieri

The floating-out ceremony of the Brilliant Lady, the final of the four new Virgin Voyages ships, took place on Friday at the Fincantieri Sestri Ponente (Genoa) shipyard.

She follows the Scarlet Lady and Valiant Lady, which are already sailing, and the Resilient Lady, which enters service in 2023.

Each ship is 2,770 guests and approximately 110,000 tons. The Brilliant Lady is expected to enter revenue service in late 2023.

Virgin's Valiant Lady Starts Atlantic Crossing Ahead of U.S. Debut

Virgin's Valiant Lady Starts Atlantic Crossing Ahead of U.S. Debut

Valeant Lady flying the Virgin Flag photo credit Spacejunkie2 (Flickr)

Wrapping up its inaugural summer in Europe, the Valiant Lady is starting a trans-Atlantic crossing to the United States.

The 14-night voyage departs from Barcelona today and marks the North American debut of the Virgin Voyages vessel.

In addition to the Spanish port, the one-way voyage includes visits to four European destinations, such as Ibiza and Funchal, before arriving in Miami on October 30.

Once in the U.S., the 2021-built cruise ship is set to kick off a series of week-long voyages to the Caribbean and the Bahamas.

The program includes two different itineraries, such as the “Western Caribbean Charm.” Sailing to Mexico, Honduras and the Bahamas, the voyage features visits to Costa Maya, Roatán and Bimini.

Through mid-April, the Valiant also offers the “Eastern Caribbean Antilles” cruise. In addition to Bimini, the eight-night cruise sails to Amber Cove, St. Croix and San Juan.

Following the Scarlet Lady, which entered service in 2021, the Valiant Lady debuted in March 2022.

Virgin’s second newbuild, the 110,000-ton cruise ship spent its inaugural season in the Mediterranean, offering different itineraries to Spain, Italy and France.

Like the Scarlet Lady, the Valiant offers an adults-only product that focuses on what Virgin calls an intimate and elevated all-inclusive experience.

As part of the concept, the 2,770-guest vessel boasts 20 dining venues, in addition to many entertainment options. A highlight is The Manor - a two-story 1970s-style nightclub inspired by Virgin’s heritage in the music business.

Another feature is the Red Room, which, according to Virgin, is the first transformational multi-form theatre at sea.

The venue can be transformed into four different configurations - including a traditional Proscenium stage, to alley stage used in fashion shows, to a dance flat-floor configuration and finally a unique reverse stage setup.

Virgin Voyages Joins Forces with Chefs and Mixologists for Eat & Drink Month

Virgin Voyages Joins Forces with Chefs and Mixologists for Eat & Drink Month

Valiant Lady arriving in Liverpool photo credit Spacejunkie2 (Flickr)

Virgin Voyages has introduced its first-ever Eat & Drink Month in partnership with acclaimed chefs and mixologists, taking place in November, according to a press release.

Michelin-starred chefs Matt Lambert and Brad Farmerie, James Beard Award nominees Silvana Salcido Esparza and Sohui Kim, and beverage designer Charles Joly are all working with the cruise line to bring the project to life. The Eat & Drink Month includes four- and five-night voyages on the Scarlet Lady, as well as six- and eight-night voyages on the Valiant Lady. according to Virgin Voyages.

“We have made-to-order culinary experiences in intimate eateries rather than mass-produced banquet food in big dining halls. Our food and drink menus were put together by award-winning chefs and mixologists who have taken their land-based gastronomy experience to our restaurants and cocktail bars on board," said Nirmal Saverimuttu, president and chief experience officer, of Virgin Voyages.

Guests will be treated to speciality cocktails and menu items throughout November, as well as bookable events priced between $15 and 125 per guest, such as elevated dinner and wine pairings, cooking demos, and a preview of the new menu launching next year.

To commemorate Eat & Drink Month, every November booking includes a complimentary $300 Bar Tab that can be used for speciality cocktails or the brand's unique Shake for Champagne feature, which allows guests to order their drink of choice via their phone.

"Of all the feedback we receive from past guests on TripAdvisor and Cruise Critic, two things stand apart above all else: our amazing Crew and the food & drinks. Eat & Drink Month is a way for us to turn up the heat and celebrate Sailors’ favourite part of coming aboard with a recurring event our guests can look forward to for years to come,” added Saverimuttu.

Once onboard, guests can book a variety of events and special appearances from the Eat & Drink lineup.

Let’s Mushroom Around, Sushi & Poke Demo, Flavors Uncorked at The Wake, Razzle Dazzle Menu Sneak Peek, Creative Collective: Sohui Kim, Creative Collective: Brad Farmerie, and Creative Collective: Silvana Salcido Esparza have all been curated for culinary entertainment onboard.

As for drinks, guests can sip away in one of the following events: Spill the Beans with Intelligentsia Coffee, Filthy Bloody Mary Bar, What’s The Tea?, Lotería Gigante, Seven Sea Sippers, Sip and Sway with Kin Euphorics, Nothing Fancy at The Loose Cannon.

Virgin Voyages will allow more non-fully vaccinated passengers to sail

Photo Credit Spacejunkie2 - Flickr

Virgin Voyages will allow more non-fully vaccinated passengers to sail after it removed a 10% cap on guests without a full Covid-19 vaccination. 

Previously, the line required 90% of guests to be fully vaccinated – allowing for 10% of customers to be non-fully vaccinated.

 

From 18 September for sailings onboard Valiant Lady and from 21 September for Scarlet Lady, the cap will be removed and all passengers will be able to board regardless of their vaccination status.

 

However, non-fully vaccinated travellers will still be required to provide evidence of a negative Covid-19 test taken within 72 hours of embarkation.

A Virgin Voyages spokesperson said: "The health and safety of our sailors (guests) and crew are most important, and we’ll continue to emphasize our ’Voyage Well’ protocols.

 

"We’re excited to see cruising make its way back to 2019 sailing levels and to welcome aboard both new and returning cruisers seeking a different kind of adventure on the high seas."

Virgin Voyages has secured $550 million in new capital to support its growth plans

Virgin Voyages has secured $550 million in new capital to support its growth plans

The new funding – which was led by BlackRock and includes new external financing and additional capital from existing investors including Bain Capital Private Equity and Virgin Group – will enable the line to continue its growth strategy and further strengthen its financial position as demand "continues to gain momentum".

 

Tom McAlpin, chief executive of Virgin Voyages, said the company has created an "incredible project" that investors and consumers "truly believe in".
 

"This additional capital comes at a time when we’re looking forward to exponential growth that will, in turn, help us achieve what we set out to accomplish," he added.

The investment comes as Virgin reports "exponential growth in bookings" in the last six months, with this year tipped to see a strong return across the industry as cruising heads toward pre-pandemic levels.

 

According to research carried out by the line, 96% of consumers are keen to cruise this year following two years of restrictions. 

Virgin’s Scarlet Lady Completes First Year in Service

Virgin’s Scarlet Lady Completes First Year in Service

Virgin Voyages’ first cruise ship, the Scarlet Lady. completes its first year in service today.

After being delivered in early 2020, the 2,770-guest vessel saw its debut season postponed by over a year due to the COVID-19 pandemic.

With the entire cruise industry entering a global pause over the health emergency, the ship only received its first paying guests on August 6, 2021.

During the day, the Scarlet Lady departed Portsmouth, England, for a three-night ocean getaway.

Five additional UK sailings followed before the 140,000-ton vessel crossed the Atlantic for its inaugural season in the United States.

In September, the ship docked in New York City before arriving in Miami – its original homeport.

Over 18 months after the initial plans, the Scarlet Lady finally kicked off its inaugural voyage from PortMiami on October 6, 2021.

The vessel then started to offer a year-round program of four- and five-night cruises to the Caribbean and the Bahamas, with visits to Costa Maya, Amber Cove, Bimini and more.

Designed to reflect the sleek luxury of a yacht, the Scarlet Lady offers, according to Virgin, the intimate and elevated experience of a boutique hotel at sea.

An adults-only ship, it has over 20 dining venues, in addition to many entertainment options. One of the highlights is the vessel’s theatre, known as The Red Room.

Considered a transformational multi-form showroom, the area can be used with four different configurations - a traditional Proscenium stage, an alley stage used in fashion shows, a dance flat-floor configuration and a reverse stage setup.

Another unique feature is The Manor, a two-story, 1970s-style nightclub inspired by Virgin’s heritage in the music business.

Following the Scarlet Lady, a second cruise ship - the Valiant Lady - entered service for Virgin Voyages in March 2022.

Two additional vessels – the Resilient Lady and the Brilliant Lady – are also set to debut for the brand in 2023.

Virgin Voyages reveals the name of the fourth Lady Ship

Virgin Voyages reveals the name of the fourth Lady Ship

Virgin Voyages has welcomed its fourth Lady Ship to the fleet: Brilliant Lady. 

In naming the ship Brilliant Lady, Virgin Voyages aimed to 'highlight the powerful intelligence of women across the globe. Brilliant Lady represents the smart, thoughtful, boundary-pushing minds of women around the world — unafraid of owning their intelligence, aware of their importance, and confidently in touch with their own sense of self-worth.'

Brilliant Lady’s mermaid, destinations and itineraries will be announced soon, but until then, Sailors can set sail on the Virgin way aboard Scarlet Lady from Miami (available now) on Valiant Lady starting May 15 from Barcelona, and on Resilient Lady starting August 14 from Athens.