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Walking on water is one thing, but driving on water is something else entirely. That didn't stop FIAT from welcoming MSC Divina into the Port of Miami, Florida, with a fleet of 'aquatic' cars.
The PR stunt saw the impressive cruise ship flanked by Fiat 500s that had been modified to literally drive on water. It's not the first appearance for the 'Cinquecentos', which the Daily Mail reports have been seen on waterways in cities across the US during recent months.
But the presence of the 4,000-passenger cruise liner certainly helped draw the eye to their sea-based shenanigans.
One of the world's largest cruise ships, the MSC Divina will be based in Miami from this month to serve the Caribbean. Previously, she has cruised throughout the Mediterranean.
Commenting on its introduction to the Port of Miami, MSC US chief executive Richard Sasso said: "We are thrilled to welcome one of our finest and most innovative vessels to North America."
Carnival Sunshine has finally been officially renamed following its major renovation and unofficial rebranding earlier this year.
Back in May, the vessel - formerly known as the Carnival Destiny - underwent a complete overhaul worth $155 million (£96 million), with the creation of new entertainments including a huge waterpark, new dining venues and improved cabins.
Although it has been sailing on Mediterranean itineraries during the summer, the Sunshine arrived in New Orleans this weekend to be officially renamed in a ceremony that included jazz music and godmother Lin Arison; arts patron, philanthropist and widow of the late Carnival Corporation founder Ted Arison.
Cruise Critic reports that she said: "I think one of the most exciting things that happened today, for me, was going around the ship and seeing the transformation.
"I know that it's going to continue being lucky, which is the most important thing for a ship."
At the ceremony itself, there was a marching band, as well as an assortment of singers and dancers, with performers hailing from the National YoungArts Foundation, which was established by the Arisons.
When the ship was christened the first time as the Destiny, it was the world's largest vessel.