Icon of the Seas will have Royal Caribbean International’s "biggest-ever focus" on families

Icon of the Seas will have Royal Caribbean International’s "biggest-ever focus" on families, as the line looks to increase its share of the new-to-cruise market.

Icon launches in January 2024, and across the 28 stateroom categories, more than 80% of rooms sleep more than two people. The ship will feature the new Surfside neighbourhood, which is dedicated to families with young children. This is a key target audience for the line, which already carries between 200 and 600 children under six years old on each cruise. 

 

Speaking in Miami to unveil the design of the ship, the line’s president and chief executive Michael Bayley said:  “On Icon our focus on family is probably the highest level it’s ever been. We’re going more and more towards delivering phenomenal vacations to families.”

 

Bayley said the new-to-cruise market was a “sweet spot” for Royal Caribbean, and that in 2019 the line carried more than one million people on their first cruise. He said offering short taster cruises is key, as clients then graduate to seven-night sailings.

 

From October 2023 Allure of the Seas will offer three- and four-day cruises from Port Canaveral. He added: “We think that once we get that message out to young families [about the facilities onboard], we’ll see a lot more new-to-cruise coming onboard Icon.”

 

Bayley said the brand’s family demographic is “vast from a marketing perspective”, adding: “Everyone is in a family, so we want to make sure that families have a fantastic vacation with Royal Caribbean. On Icon, whether you’re a grumpy old man or an innocent young kid, everyone can do their own thing and be super happy all day.”  

The icon will offer the three-storey Ultimate Family Townhouse, which has access to the new family-focused Surfside neighbourhood

He acknowledged that while school-age children were at school for the majority of the year, families with pre-schoolers can holiday throughout the year.  “That market is quite powerful. A young family is a big market, and we think it’s an under-served market and we think that Icon, especially with Surfside, is going to really deliver on that.”

 

He stressed that the ship caters for multigenerational families, highlighting the new neighbourhoods and features, including adults-only areas and the largest waterpark at sea. 

 

The Royal Caribbean team in Miami has spent more than one million working hours on the design process for Icon, in addition to time spent by external experts. It worked with 10 futurists to understand what consumers of the future would expect from holidays.

 

Bayley said: “Icon is the culmination of everything we’ve learnt in more than 50 years. We push the boundaries of what’s possible and what’s expected. This is the work of thousands of industry experts from around the world.”

 

New family cabins include the 285-square-foot Family Infinite Balcony, which sleeps six and borrows the Infinite Balcony concept from sister line Celebrity Cruises. It includes a bunk bed alcove for children at the rear of the cabin, with a secret den, a separate space for adults and a 50-square-foot balcony. 

The new Surfside neighbourhood houses the Ultimate Family Townhouse, which takes the brand’s existing Ultimate Family Suite concept and spreads it across three storeys, with 1,772-square-foot of internal space, alongside two balconies. Sleeping eight, it includes a slide, Lego wall, video games, movie theatre, karaoke and backyard that leads straight into Surfside.

The Family Infinite Balcony stateroom includes an area for children at the rear

Families and Ecotourism: A Natural Fit

Just as the 100th birthday of the National Park Service is casting a spotlight on U.S. national parks in 2016, we can expect an enhanced emphasis on ecotourism throughout 2017—declared the International Year of Sustainable Tourism for Development by the United Nations. 

To be sure, the idea of ecotourism isn’t a new one—it’s already known as one of the fastest growing segments in the tourism industry. Put that together with family travel—another of the industry’s rapidly growing segments—and the time is ripe for family vacations that include ecotourism. 

At its core, the concept of ecotourism is simple. According to The International Ecotourism Society (TIES), ecotourism is defined as "responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and involves interpretation and education."  

And, as with so many segments of tourism, the line blurs easily, with ecotourism overlapping with adventure travel, wellness travel and voluntourism, to name just a few other popular segments that often go hand-in-hand with ecotourism. 

“Travel agents have a remarkable ability to influence where people go,” says Jon Bruno, executive director of TIES. “Ecotourism provides so many opportunities—and it doesn’t have to be 100 percent. It could be adding on a tour that has an ecotourism aspect to it, choosing accommodations that are a member of TIES, introducing the concept of asking about sustainability practices…”

“Many people automatically turn to big theme parks, giant cruise ships, all-inclusive resorts and those kinds of things when they think of family travel,” says Chris “Chez” Chesak, executive director of the Family Travel Association. “Those are all great products that are appropriate for families—but there’s also such a diversity of experiences that lie outside those products. We’re seeing an increasing interest in ecotourism and suppliers who consider children the next generation and stewards of the earth—they love to educate children about the impact on the land and local communities.” 

A NATURAL ALLIANCE

For some, ecotourism means a group of millennials climbing Mount Everest; for others, it’s a month-long safari tour of South Africa—but for most, it’s a natural integration of the unique environmental and cultural aspects of any destination into a vacation experience. 

“Kids and nature just go together—it’s such an easy match,” says Lauren Goldenberg, founder of the Family Traveler, an agency focused on family travel whose clients tend to be in the deluxe to luxury range. “It can fit into any style of vacation and almost anybody’s trip plan—from making time to kayak at the beach all the way up to going cruising around the Galapagos Islands to learn about Darwin.” 

At the mid-range, Julia Slatcher, owner of Inspire World Travel, sees a similar interest in incorporating nature and learning into any vacation experience. Beyond the pure fun such activities can add to a vacation, she’s also seeing clients who start with the idea of “adding meaning to their travel,” she says. “A lot of parents today are interested in travel that helps their kids learn and care about the world. They want their children to be good citizens of the world, and they’re looking for ways to add that element to their travel—while bearing in mind that they have limited vacation time and also want to have a good time and relax.”  

And sometimes it’s the kids themselves who seek meaning in their travel experiences. Lauren Maggard, a luxury travel consultant at Jet Set World Travel, recently planned a high-end trip to Africa for a family with two teenage daughters. “One of the daughters is vegan and very environmentally focused,” she explains. “They asked us to make sure that every accommodation option we chose had an opportunity for the family to engage in philanthropy or to give back to the community. Budget wasn’t an issue, but it was a challenge to find the right mix of upscale properties with an environmental focus, community outreach and vegan cuisine options.” 

TEAM PLANNING

While Maggard’s challenges for that trip were very specific, other aspects of incorporating ecotourism into family travel are more common. Here’s a look at some of the elements that need to be factored in when planning a family ecotourism trip. 

Decoding the Language 
It’s rare for a client, especially one with a family in tow, to specifically ask for “ecotourism” when they’re describing their needs and desires. “Look for the client who’s saying something like ‘We want something more; we don’t want to just lie by the pool; we’re looking for something rewarding,’ ” says Chesak. “That person might not even know it yet—but if they’re looking for something ‘more,’ the concept of ecotourism should certainly be introduced.” 

The Environmental Cost of Travel
If the eco aspect is a major part of the trip, the accommodations and method of travel choices are key parts of setting the tone. For accommodations, look for those that are certified green (standards may be set by a statewide entity such as the Florida Society for Ethical Tourism, or at the national level, like LEED certification in the U.S.) as well as properties that are members of ecotourism associations. 

The family aspect can add further complications to an accommodations choice. “Not all places have accommodations with connecting rooms, and even some that do won’t guarantee that the rooms will be connecting before the travelers arrive,” says Goldenberg. “In other situations, you have kids who won’t share a bed or a teenager who won’t sleep on a rollaway. We extract all the information we can from the parents to find out what will work best for their unique situation.” 

Unless clients are literally just walking down their own street, there’s going to be some environmental impact from the mode of transportation. Train travel has less of a per-person impact on the environment, but its use is limited by destination choice. Air travel will leave the largest carbon footprint, although moves by the airline industry to make planes more fuel efficient (and more crowded) continue to bring down the impact. Bruno also points out that travelers can contribute to carbon offset programs and that TIES continues to urge airlines to make such programs more easily accessible. 

Age Counts 
While there’s no age limit for ecotourism, some trips naturally lend themselves to older children. “If a family is considering a safari, I recommend waiting until the youngest child is about 10 so they can really participate in and remember the experience,” says Maggard as an example of a trip where age matters. 

On the other hand, Bruno points out, “Children of all ages love animals—and almost any place in the world, you can find a unique animal experience, whether it’s watching baby sea turtles make their way to the sea, a bald eagle nest in a tree, a live moose wandering by. When children see these kinds of things up close, it can have a lifelong effect.” 

And don’t forget multigen travel. Just as very young children add some constraints to the possibilities, so too might grandparents. But that’s certainly not always the case. Maggard cites a recent example where a grandmother was not only part of an ecotourism-focused trip, but the driving force. “She was hell-bent on showing her family that not everyone was as well off as they were,” says Maggard. And to that end, the eco-focused trip to Costa Rica, which included the grandmother, her son, his wife and the grandchildren, included a week of eco-opportunities, such as picking up garbage, recycling and hands-on community work, before a more leisurely stay at a high-end villa. 

The Great Balancing Act
Almost any kind of travel requires balancing disparate needs to some extent—desire vs. budget, activities vs. relaxation, time required to do a trip “properly” vs. available vacation time and so on. Many of these factors become even more exacerbated when children are involved. Here are some specific areas to be sure to consider.  

Know the children’s limitations: A 4-year-old can’t go ziplining and even a 7-year-old is not going to be able to do a full-day hike. Consider if all activities are physically possible, appropriate and desirable for the ages of the kids. “Sometimes we’ve had issues with families that have older children and one much younger child,” says Goldenberg. “In that case, we have to modify the activity or suggest splitting up for part of the day.” For example, can the older children and mom take to the zipline, while dad goes shelling with the younger children? Or can the little ones stay at a hotel kids center while the parents go deep-sea fishing? And if there’s really no good solution? “Sometimes we actually recommend holding off for a few years until the youngest are old enough to really enjoy and appreciate the trip,” says Goldenberg.  

Don’t underestimate the kids: On the flip side, do plan activities that will give children the chance to explore outside their comfort zone and possibly learn that they like things they didn’t know about. “You never know what a child will find interesting,” says Slatcher. “Maybe it’s birding—with the right guide, kids might find they’re fascinated by something they never even thought about before.” 

Prepare the kids ahead of time: Slatcher recommends a reading list for kids so they have some sense of where they’re going. There are kids’ books and movies that take place almost any place in the world, from the beach to the Grand Canyon to India. She also recommends taking cues from the kids in planning the specifics: “If a child has read a book or seen a movie that takes place in the destination and keeps talking about one aspect, we’ll do our best to include that aspect, whether they’ve become fixated on seeing a certain animal or want to go river rafting like their favorite heroine.” 

Schedule—but don’t overschedule: As with any trip, if clients know they want to do something, it’s best to schedule it from the start to make sure it’s available and they’ve left the right time for it. But with kids along, scheduled free time becomes even more crucial. “We try to schedule one or two activities a day and then give options for downtime,” says Maggard. “Kids move at a slower pace and take in things more slowly than adults. They also need time to release energy—maybe there’s an organized bike tour in the morning, but free-time swimming in the afternoon—or even a nap.” Slatcher, too, recommends ensuring plenty of downtime. “With my own family, we like to take an hour or two before dinner to decompress,” she says. “It allows us to maximize the value of the day. Kids need to process what they’ve seen and experienced, even if they don’t know it.”

22 Tips for Finding Peace & Quiet at Sea

22 Tips for Finding Peace & Quiet at Sea

Ah, the cruise life. Imagine a blissful week away from the daily stresses and drudgery, complete with a soak in the hot tub, leisurely dinners full of genteel conversation and some quiet reading -- or snoozing -- in the sun. That is, until a gang of rug rats swamps the hot tub, whines through dinner and comes careening around the sun deck, all high-pitched shrieks and spraying water.

Like it or not, the mainstream cruise lines have gone family-friendly. This is a boon for parents and multi-generational groups looking for trips with something for everyone. It's less appealing for couples and groups of adult friends who aren't won over by wee travellers ... or parents hoping desperately for some time to themselves while the grandparents stay home with the kids. Although cruise lines do their best to occupy the under-18's with kitted-out kids' clubs and dawn-till-dusk activities (not to mention late-night parties and baby-sitting), kids have been known to run free on ships, hanging out in stairwells, incessantly riding the elevators and generally annoying their elder shipmates.

If you don't want to put up with wayward whipper snappers on your cruise, you don't have to. Many cruises sail entirely kid-free or with a minimal number of well-behaved tykes. The key is picking ships and itineraries with reduced family appeal. The following cruise types are tops for sailing without the brat pack on-board -- plus we have a few tips for avoiding children when you don't want to give up your mainstream, peak-season sailing.

Cruising with kids? See our Family Cruises section for the best cruises for babies, kids and teens.

Luxury Ships
The intimate ships of high-end lines like Silversea Cruises, Seabourn Cruise Line, SeaDream Yacht Club and Regent Seven Seas Cruises (or luxury-lite lines, such as Oceania Cruises,Windstar Cruises and Azamara) are refined, dignified and geared to adults. They're also among the industry's most expensive lines. Those factors combined mean you'll find few kids on-board. While some luxury ships offer the occasional children's program during holiday periods, the vessels won't be overrun with under-18's, and those who do go tend to be well-behaved, well-travelled tykes and teens (possibly accompanied by nannies to keep them in check).

Small Cruise Ships
Some premium lines (Holland America, Princess Cruises) keep a few older vessels around that are smaller and attract a more senior passenger base. That's primarily because kids' facilities are limited on those vessels, and the ships sail longer, more exotic itineraries. Think Holland America's Rotterdam and Prinsendam (pictured), and Princess Cruises'Pacific Princess and Ocean Princess. If you're a devotee of these lines, you'll get to pick up your loyalty points and still sneak in a kid-free cruise every now and then. (Even Holland America's larger ships are mid-sized in an industry of behemoths and tend to appeal to a more mature clientèle, especially on non-holiday dates.)

Riverboats
A schedule of culturally focused walking tours in historic cities and a lack of mega-ship amenities (production shows, youth lounges, etc.) tend to keep river cruises kid-free. (In fact, some middle-aged travellers claim they're not old enough for river cruises either -- but that's another story.) The exceptions are family-focused theme sailings, which usually take place during the summer. But on average, you can take your pick from the rivers of Europe, America, Egypt and Asia, and enjoy local wines and scenic cruising in an appropriately sedate atmosphere.

True Adults-Only Ships
Your safest bet is to cruise on a ship that doesn't allow any children onboard at all. Yes, they do exist, but there aren't too many. P&O Cruises, a British line, keeps three ships -- Arcadia, Adonia andOriana -- as adults-only. You must be 50+ to sail with Grand Circle Small Ship Cruises or the U.K.-based Saga Holidays (though travel companions can be as young as 40). Voyages to Antiquitycruises are deemed "unsuitable for children under the age of 12," and children younger than 16 are dissuaded from cruising. You may also find lifestyle-based, full-ship charters that are kid-free (such as cruises for nudists or gay couples).

Exotic Itineraries
Kids can certainly be world travelers, but generally speaking, the more exotic the itinerary, the fewer families it will attract. Try cruises to the Far East,South Pacific (Bora Bora pictured), South America(excepting roundtrip Brazil immersion cruises),Africa, the Arctic and Antarctica, and you'll typically find more adult-oriented environments. Even lines that ordinarily attract families will have fewer on these sailings.

Longer 

Cruises

Families tend to take week long or shorter cruises. Choose a longer itinerary, and you're pretty much guaranteed to be sailing with fewer kids. If you're set on the Caribbean, choose a 10-night or longer itinerary, particularly those that include a full or partial Panama Canal transit. For Hawaii, skip the round trip Honolulu itineraries, and opt for the two-week round trips out of Southern California. Lengthy repositioning cruises, grand voyages and world cruise segments have a good shot at being kid-free, as well.


School-Term Sailings
Many parents are loath to take their kids out of school for a vacation. Book your cruise during the school term, and you'll definitely see a dip in the number of youngsters on-board. While a Carnival or Royal Caribbean cruise to the Caribbean will always feature children on-board, non-holiday sailings probably will have fewer and feel less overrun with kids. Or combine a term-time trip with some of the above categories (say, a long sailing to an exotic destination on a more adult-friendly line), and you'll greatly reduce your chances of fighting for control of the elevators and hot tubs with the under-18 set. And if you just have to sail that mega-ship during the summer ...

Upgrade to a Kid-Free Haven
You can employ certain tricks to avoid junior cruisers on a mainstream, peak-season sailing ... but it probably will cost you. Book a suite with a large balcony and maybe even a whirlpool tub to reduce your time spent on public sun decks and in public lounges. Some ship-within-a-ship complexes on lines like Norwegian (pictured) and MSC Cruises even come with exclusive pools, gyms, restaurants and lounges. (Though, beware, some families do frequent these top digs.) Choose the late dinner seating or, better yet, dine in speciality venues (the later the better) to dodge dining with the knee-biters. At the very least, try to book a verandah cabin for some outdoor privacy, and take advantage of room service. And whatever you do, avoid the buffet at rush hour.

Family Cruising Basics

The basics of family cruising on a budgetBy: John L. Beath

Different cruise lines offer everything from water slides and pool parties to talent shows and culinary classes. // © 2014 Thinkstock

Cruising with the family might be the best vacation value short of pitching a tent in your backyard. A family cruise includes all meals, most onboard activities and stops at different ports for the family to enjoy as they see fit.

According to Cruise Line International Association, the fastest-growing segment of the market is the 25 to 40 age group. Young families in this demographic — as well as families with older kids — have the opportunity to spend less and get more on a cruise, if they know how.

For starters, families on a budget should decide which cruise line best fits their family, budget and style of vacation. Disney Cruise Lines, for instance, offers the most kid-friendly activities, but at a steeper price. On a Disney cruise, however, there is always something going on, including parties, character autograph sessions, musicals, movies, games, princess parties, animation lessons and more.

Carnival Cruise Lines, on the other hand, often offers an affordable cruise for families on a budget. And most of the Carnival ships now offer waterslides, rope courses, miniature golf and Camp Carnival, where kids ages 2 to 11 years old can spend most of the day with other kids in an activity-based program. Kids 12 to 14 can join Club C and play video games, participate in talent shows, have pool parties and more. Teens 15 to 17 go to Club O2 and enjoy their own nightclub-like room where activity leaders keep them entertained. Club O2 sometimes offers special excursions as well.

Royal Caribbean Cruises contracted with DreamWorks to offer Hollywood-style cruises that kids love. Children and adults alike enjoy 3-D movies, parades and character meals. Barbie also joined Royal Caribbean last year — at a cost of $199 per child, the kids can participate in the Barbie Premium Experience aimed at cruisers 4 to 11 years old. Royal Caribbean Cruises also offers special dining for children ages 3 to 11. After young ones finish eating, staff members escort them to the kids club while parents enjoy a romantic dinner at a more relaxed pace.

Holland America Line (HAL) offers Club HAL for kids ages 3 to 17, providing karaoke, pajama parties, swim parties, scavenger hunts, video game tournaments, pizza making and talent shows. Club HAL activities are supervised by full-time staff, all of whom hold degrees in education, childhood development, recreation, leisure studies or other related fields. Families with teenagers might want to consider HAL for its great teen program. The Loft — or The Oasis, depending on the ship — is an entire deck accessible via a secret passageway that is devoted to teens. It features a nightclub venue, a juice bar and a swimming pool. Some teens can choose to participate in digital workshops, culinary classes or other educational programs too.

Norwegian Cruise Line partnered with Nickelodeon and offers a wide variety of activities for kids of all ages. Younger ones will enjoy Dora’s Dance Party, meet and greets with Nickelodeon characters or a themed arts and crafts party. Kids as young as 6 months to 12 years old can sign up for Splash Academy, but at least one parent or adult must accompany kids ages 6 months to 3 years. Teens up to 17 enjoy Entourage, where they play sports, take part in theater and fashion workshops or have pool parties. With “Free Style” cruising, families can do what they want, when they want, including dining. This freedom makes for a more relaxed schedule without the hassles of strict timelines.

MSC Cruise Line’s Divina offers a robust complimentary childrens program. Kids ages 3 to 12 years old can experience Kids Club all day long, with MSC staff supervising. It also offers High-Seas Hangouts for teens 13 to 17 years old. The Teen Club offers dance classes, a virtual world arcade, sports, games and tournaments. At night, teens can play trivia, enjoy live music and dance. Teens can also get a pre-paid “Teen Card” for small onboard purchases.

Stateroom Options
Some of the cruise lines offer a “kids sail free” program and charge only for room taxes and gratuities. Others offer specialized cabins with drop-down bunks or sofa-beds to accommodate up to five family members. These rooms book fast because they provide the best value for a family and should be booked as far in advance as possible. Booking these rooms works best with younger kids — families with older kids capable of being on their own should consider two rooms. Some cabins also have connecting doors, and balcony rooms also have the ability to open the outside partition between cabins to create a single bigger balcony shared by the family.

“I suggest one outside room and one inside room across the hall,” said West Coast Travel’s Jim Manning.

Most cruise lines now offer family-style suites, with one or two bedrooms and a central living area that can be used as an additional sleeping space with fold-out couches. These rooms cost more but can provide the ideal space for families who want to stay together but have some privacy as well.

When to book the family cruise also plays an important role in saving big dollars for the family. Deals during wave season might include shipboard credits, discounted airfares, free shore excursions and room upgrades.

Other ways to stretch a family vacation budget include cruising during shoulder seasons. For instance, in the Caribbean, peak season begins in late November and runs through June. Booking before or after peak season will help families save. Shoulder season in Alaska would be the first one or two cruises of the season and the last one or two at the end of the season.

“You should also consider ‘repositioning cruises’ for your best price,” said Manning.

Repositioning cruises are often priced lower because they occur during the shoulder season and they don’t start and end at the same port. These cruises may increase the airfare costs for a family, but could also work in a family’s favor, depending on where a cruise begins or ends. Repositioning cruises sometimes work well for reunions because family members come from different cities.

Planning a family reunion onboard a cruise ship can solve many problems, including where to go, who does the cooking, who cleans up the mess and how much it will cost. Since cruise ships offer so many room categories with different price points, everyone who comes to the family reunion can choose the room and shore excursions for his or her budget, while enjoying the same high-quality experience.

Top 10 Family Cruises

January 8, 2013 By Liz Jarvis

From on-board water parks to rock school, and storytelling sessions to pizza parties, family cruises offer a dizzying array of non-stop fun

“The beauty of a cruise with children is that you can fall asleep having savoured the sites of one magical destination and wake up in another, with no stress — no need to panic about getting from A to B, and no listening to repeated pleadings of ‘are we nearly there yet?’ in the family car.

“With prices covering accommodation, childcare, food and entertainment, a family cruise really can be excellent value.”

Here, in no particular order, are Cruise International’s Top 10 Cruises for families.

*A seven-night Western Caribbean cruise on Oasis of the Seas (royalcaribbean.co.uk; 0844 493 2061) costs from £1,334pp (two sharing), including return flights to Fort Lauderdale, Florida, from London. It departs on 26 October.	Royal Caribbean International Royal Caribbean International has been flying the family holiday flag for years, and has the zipline, rock climbing walls and on-board surf simulators to prove it. There are high diving acrobatic shows in the AquaTheater, ice skating, a carousel and the chance to meet movie characters such as Shrek. The 5,400-passenger ship has a Youth Zone with free age-group clubs for children from six months to 17, as well as babysitting services. The Oasis of The Seas is sailing from Florida’s Fort Lauderdale to tropical ports in Haiti, Jamaica and Mexico, so children can cool off in the H2O Zone mini water park.
*A four-night Mediterranean Cruise on Disney Magic (virginholidayscruises.co.uk; 0844 573 4398) costs from £749pp (two sharing), including return flights from London. Departs from Barcelona on July 9.	Disney Cruise Line Each of Disney Cruise Line’s four ships have a whole deck just for clubs, for children from 12 months to 12 years, 11 to 13 and 14 to 17 (with lots of cool space for teens). There are family-sized staterooms with baths, complimentary Wave Phones so you can all keep in touch on board, free soft drinks all day and night, and even rotational dining so everybody can visit the three themed restaurants and still keep their waiter. As well as a kids-only pool and family pool there’s the AquaDuck water coaster, plus fireworks for the Pirates In The Caribbean celebration. And the 2,700-passenger Disney Magic is back in Barcelona for four to 12-night Mediterranean cruises next summer, the perfect opportunity to introduce children to history and culture in Nice, Rome and Naples.
*An 11-night Canary Islands cruise on Crown Princess (princess.com; 0843 373 0333) departs from Southampton on 1 June, costing from £899 per adult, £450 per child.	Princess Cruises Most of Princess Cruises’s large fleet have innovative programmes – not only are there free clubs for three to 17-year-olds, split into three age groups, they also have junior enrichment programmes. The California Science Centre provides ‘edutainment’ lessons in subjects such as coral reef studies, while pre-teens can sign up for the Chef at Sea programme with hands-on cookery lessons in the ships’ galleys to make pizza and sushi rolls. The older children get lectures on life lessons, relationships and fashion. There are even excursions especially for children: the Princess Adventures Ashore team takes youngsters to areas on the company’s private Princess Cays beach in the Bahamas.
*A 12-night Mediterranean Tapestry cruise on Nieuw Amsterdam (hollandamerica.co.uk; 0843 374 2300) costs from £1,868 per adult, £768.39 per child, including return flights from London.	Holland America Line Holland America Line’s newest ships, the 2,106-passenger Nieuw Amsterdam and 2,104-passenger Eurodam, are ideal for families. Both have a free Club HAL for children aged three to 12 with arts and crafts plus camp-out night, candy bar bingo, pyjama parties and more. Teenagers from 13 to 17 have a New York loft-style club equipped with sofas and games, where they can join in dance and sports or watch movies and have hot tub parties. There are also events such as Family Olympics so parents can join in. Paid-for babysitting is available after 10pm. HAL is known for its excellent food, and children’s choices are available.
*A 10-night Canary Islands cruise on Ventura (pocruises.co.uk; 0843 373 0111) costs from £1,249 per adult, £937 per child (2-16 years) and £249 per infant (under 2) for a Vantage Fare (four sharing). The return trip from Southampton departs on 8 August.	P&O Noddy and Mr Bump entertain children on P&O Cruises’ family-friendly Ventura, where children’s activities include cookery classes and mini Olympics as well as organised games, pool parties and talent shows. The free Reef kids’ club has sections for two to fours, five to eights, nine to 12s and 13 to 17-year-olds with daily activities so parents can take a break. There’s a children’s dip pool outside their club area and paid-for trapeze and tightrope walking workshops plus bungee trampoline. Teenagers can join the Rock School, and there’s a special play area for under-twos which doubles as a night nursery, as well as four pools – one with a retractable roof. And all children love Frankie’s Diner for its pizzas and ice cream. Ventura is in the Caribbean this winter, but sails from Southampton in the summer – as do the family-friendly sister ships Azura and Aurora.
*A six-night Eastern Caribbean cruise on Breeze (carnivalcruises.co.uk; 0845 351 0556) costs from £396.71pp cruise only.	Carnival Carnival’s 23 ships are dedicated to fun and its newest, Carnival Breeze, is best for families. Launched last June and based in Miami for Caribbean and Bahamas cruises, it has so many children-friendly features they may never want to get off. The free Camp Carnival programme covers three groups for organised play plus Wii and Play Station. It stays open until 10pm for slumber parties, and babysitting is available. Tweens (12 to 14), have a club with Internet stations, while 15 to 17s have their own night club-style space. This 3,690-passenger ship has family-sized staterooms plus activities to enjoy together, such as the Waterworks Aqua Park, SportsSquare miniature golf, SkyCourse rope bridges and the Interactive Thrill Theater.
*A seven-night Western Mediterranean cruise on Epic (ncl.co.uk; 0845 201 8900) costs from £1,134pp (two sharing), including return fares to Spain from the UK. Departs on 7 July.	Norwegian Cruise Line When Norwegian Breakaway launches in April it will feature the free new youth programme for children aged six months to 17 years introduced by Norwegian Cruise Line on its 13 other ships in 2012. The Cirque du Jour will teach juggling, spinning and tumbling to youngsters up to 12 so they can join in a family circus show, while teenagers can take part in sports tournaments or chill out in the teen lounge with PlayStation3. Paid-for group babysitting in the children’s clubs is also available. The Nickelodeon characters SpongeBob Squarepants and Dora the Explorer are on board 4,100-passenger Norwegian Epic, where you can have breakfast with SpongeBob, get slimed by Team Nick’s Splash Mobs or just have fun playing 10-pin bowling on the Wii screen. Epic’s Aqua Park with water slides, three pools including one for children and five hot tubs is another winner.
*A 10-night Northern Europe cruise on MSC Opera (msccruises.co.uk; 0844 561 1955) costs from £1,009 per adult and £120 in port taxes per child under 18 (four sharing). The return trip from Southampton departs on 16 July.	MSC Cruises Children under 18 sharing a cabin with their parents cruise for free with MSC Cruises, although flights, transfers and port taxes must be paid for – which makes its Southampton-based MSC Opera cruises all the more attractive. MSC’s children’s clubs are also free, offering supervised activities for three to six-year-olds, including sports tournaments and pizza parties for seven to 12s, and sports or dance classes for teenagers, plus karaoke parties. All MSC ships have children-only pools and play areas, and flagships MSC Fantasia and MSC Splendida have a disco just for teenagers. MSC’s 13 ships have wifi internet connections plus the traditional nightly shows, a spa and gym. MSC Opera also offers mini golf, shuffleboards and a power walking track.
*A seven-night Ancient Wonders cruise on Celebration (thomson.co.uk; 0871 231 3243) costs from £564 per adult, £349 per child, including return flights to Dalaman, Turkey, from Stansted. Departs on 3 June.	Thomson Cruises Thomson Cruises is a bright and breezy choice for families who want fun at package holiday prices, including children’s fares for under-16s. Each of Thomson’s five ships has free kids clubs where there is storytelling, team games and mini discos. Thomson Majesty, its newest ship, has a paddling pool and children’s outdoor area as well as the usual two pools. All have sports courts for games like basketball except the Island Escape, where cruises have an emphasis on relaxation. Most itineraries also include family-friendly paid-for excursions, such as trips to Tenerife’s Rancho Texas conservation zoo and camel trekking on Gran Canaria. This summer the Thomson Spirit has UK departures from Harwich and Newcastle for hassle-free holidays, and the Dream and Celebration have had major refurbishments to include new interiors and extras such as iPod docking stations and flatscreen TVs.
* An eight-night Norwegian Fjords cruise on Celebrity Eclipse from Southampton, costs from £939 per adult and £301 per child (four sharing). Departs on 31 August.	Celebrity Cruises Celebrity offers free clubs for all ages: Toddler Time (under threes), Ship Mates (3-5), Celebrity Cadets (6-8), Ensigns (9-11) and Admiral Teens (12-17). They start at 9am (or half an hour before arriving in port if there are early excursions), allowing youngsters to stay on board and play. The only rule is that parents must stay if their children aren’t potty trained. The children’s area, Fun Factory, for ages 3-11, is open until 10pm. As well as computer games, there are crafts, music, karaoke, treasure hunts, theme parties, movies and more. Teenagers get their own (supervised) hangout and, for $6 an hour, children aged 3-11 can take part in the Afternoon Party (noon-2pm on port days) and the Slumber Party (10pm-1am). There’s also in-room evening babysitting.