Weinstein: ‘Costa On The Rebound’

Weinstein: ‘Costa On The Rebound’

Costa Favolosa entering the port of Liverpool, photo credit Spacejunkie2 (Flickr Account)

“Costa is one of those brands that’s really on the rebound,” said Josh Weinstein, president and CEO of Carnival Corporation, speaking on the company’s third-quarter earnings call.

Weinstein credits Costa President Mario Zanetti with leading the turnaround of the Italian brand, which is launching a new marketing campaign.

“Their research based on their market and the segment that they’re trying to hit in their market was all about experiences and leaning into particular messaging in particular ways to convey it because the product for Costa is already fantastic,” Weinstein said.

He continued that Costa and AIDA posted solid numbers for August, with occupancy coming in at 119 per cent, above the 109 per cent average number Carnival reported for its nine brands.

“In fact, in Q3, AIDA and Costa delivered higher yields than 2019,” he said, noting they did this with the absence of Saint Petersburg in what would have been high-yielding Baltic itineraries.

Mediterranea Returns to Asia Ahead of Adora Cruises Debut

Mediterranea Returns to Asia Ahead of Adora Cruises Debut

After spending several months out of service in Europe, the former Costa Mediterranea returned to Asia earlier this month.

Set to debut for Adora Cruises in the fourth quarter, the 2003-built vessel is currently undergoing a refit in Singapore. Being prepared to serve the Chinese market starting this fall, the cruise ship entered the drydock of the Tuas Shipyard on August 15.

In addition to regular maintenance and class surveys, the Mediterranea is expected to be upgraded for Adora, receiving new features and also a new livery.

According to the company, the new ship’s new colour scheme was created to blend the Mediterranean’s iconic blue, green, and white tones, recreating the “elegant and artistic temperament” of the European inner sea.

In addition to the unique livery, the 2,100-guest vessel will also offer a new onboard experience tailored to the Chinese market, Adora Cruises added.

Renamed Mediterranea, the cruise ship is scheduled to offer a series of short international cruises from Tianjin later this year.

Originally built for Costa Cruises, the 86,000-ton vessel first entered service in 2003. After nearly 20 years of serving the Italian brand, the vessel was sold to CSSC Carnival – which later became Adora Cruises – in 2021.

Sharing the design of Carnival Cruise Line’s Spirit Class, the vessel features themed interiors that pay homage to Italy’s palaces and castles.

Designed by the hospitality architect Joe Farcus, the public areas include three pool decks, a multi-story atrium, a selection of dining venues and several bars and lounges.

Following the Mediterranea, the Adora Magic City is also scheduled to start service for Adora Cruises later this year. In the final stages of construction, the China-built vessel will offer short cruises from Shanghai.

A joint venture between Carnival Corporation and the China State Shipbuilding Corporation, Adora Cruises also operated the Costa Atlantica. Currently laid-up in Italy, the 2000-built vessel is a sister to the former Costa Mediterranea.

Costa Cruises May Be Getting Further Fleet Changes

Costa Cruises May Be Getting Further Fleet Changes

Carnival Corporation has been making strategic changes to its Italian brand, Costa Cruises, as a result of the pandemic and now more fleet moves may be coming.

In Carnival's third-quarter earnings release, the company said it was evaluating further moves for Costa.

"Given Costa Cruises' significant presence in Asia, particularly China, which remains closed to cruising, the brand continues to evaluate deployment options and fleet optimization alternatives beyond the previously announced transfers of Costa Luminosa to Carnival Cruise Line as well as Costa Venezia and Costa Firenze to the COSTA by CARNIVAL concept," the company said.

The Costa Luminosa recently transferred to Carnival Cruise Line, while the Venezia will move to the Costa by Carnival concept and sail from New York in 2023, followed by the Firenze moving to Costa by Carnival to sail from the U.S. West Coast in 2024.

The Costa Magica remains out of service, as does the Costa Serena, which had been positioned in Asia year-round.

Two other Costa ships, the Atlantica and Costa Mediterranea transferred prior to the pandemic to Carnival's joint venture with China State Shipbuilding Corporation and remain out of service with Costa branding.