Weinstein: ‘Costa On The Rebound’

Weinstein: ‘Costa On The Rebound’

Costa Favolosa entering the port of Liverpool, photo credit Spacejunkie2 (Flickr Account)

“Costa is one of those brands that’s really on the rebound,” said Josh Weinstein, president and CEO of Carnival Corporation, speaking on the company’s third-quarter earnings call.

Weinstein credits Costa President Mario Zanetti with leading the turnaround of the Italian brand, which is launching a new marketing campaign.

“Their research based on their market and the segment that they’re trying to hit in their market was all about experiences and leaning into particular messaging in particular ways to convey it because the product for Costa is already fantastic,” Weinstein said.

He continued that Costa and AIDA posted solid numbers for August, with occupancy coming in at 119 per cent, above the 109 per cent average number Carnival reported for its nine brands.

“In fact, in Q3, AIDA and Costa delivered higher yields than 2019,” he said, noting they did this with the absence of Saint Petersburg in what would have been high-yielding Baltic itineraries.