Showing posts with label Azamara Journey. Show all posts
Showing posts with label Azamara Journey. Show all posts

Sunday, 21 August 2022

Azamara Expands Atlas Bar Experience Across its Fleet

Azamara Expands Atlas Bar Experience Across its Fleet


Following the Azamara Onward's debut, Azamara is expanding the ship's exclusive Atlas Bar to the rest of its fleet this spring, starting in August 2022, according to a press release.

The Atlas Bar Experience, which is available in The Den lounge and features some of the speciality venue's most well-liked destination-inspired libations, is available to guests on any of Azamara's ships, according to the company.

This spring, the Atlas Bar debuted as a special addition to the Azamara Onward. The speciality venue serves inventive handmade cocktails inspired by Azamara ships' visits to a variety of interesting locales, which can be matched with an exotic premium menu of small meals served hot and cold.

“The response from our guests about Atlas Bar has been even more positive than we had anticipated. The designer created a beautiful space that really complements the cocktail and food menus that our food and beverage team worked so hard to perfect. I couldn’t be more proud of the team’s work here, and we wanted to be able to offer the experience on our other ships, even if we didn’t have the same physical space,” said Scott Daniels, assistant vice president of hotel operations for Azamara.

The offer will be available on the Azamara Journey, Azamara Pursuit, and Azamara Quest. The Taste St. Tropez aboard the Azamara Journey's seven-night Med Springtime Voyage, Sip the Osaka Spice on the Azamara Quest's twelve-night Hong Kong to Tokyo Voyage and Have a glass of the Grand Bazaar on the Azamara Pursuit's twelve-night Black Sea Intensive Voyage are among the destination-inspired concoctions at Atlas Bar that are perfectly paired with upcoming Azamara voyages.

Wednesday, 17 August 2022

Royal Caribbean Group Pandemic Exits: 10 Ships Have Now Left the Fleet

Royal Caribbean Group Pandemic Exits: 10 Ships Have Now Left the Fleet


The Royal Caribbean Group has sold a total of ten cruise ships since the start of the COVID-19 pandemicaccording to the new Secondhand Market Report by Cruise Industry News.

While most of the exits are related to Pullmantur’s liquidation and Azamara’s sale, four ships have also left the fleet of Royal Caribbean International and Silversea Cruises.   

Cruise Industry News looks into the vessels that left the fleet and their fates:

Ship: Monarch
Brand: Pullmantur Cruceros
Year Built: 1991
Original Cost: $300 million
Capacity: 2,390 guests
Tonnage: 73,941
Date: July 2020
Fate: Scrapped in Aliaga, Turkey

Ship: Sovereign
Brand: Pullmantur Cruceros
Year Built: 1988
Original Cost: $185 million
Capacity: 2,322 guests
Tonnage: 73,192
Date: July 2020
Fate: Scrapped in Aliaga, Turkey

Ship: Horizon
Brand: Pullmantur Cruceros
Year Built: 1990
Original Cost: $185 million
Capacity: 1,442 guests
Tonnage: 47,000
Date: July 2020
Fate: Laid up in Elefsis, Greece

Ship: Empress of the Seas
Brand: Royal Caribbean International
Year Built: 1990
Original Cost: $170 million
Capacity: 1,607 guests
Tonnage: 48,563
Date: December 2020
Fate: Sold to Cordelia Cruises; now sailing in India as the Empress

Ship: Majesty of the Seas
Brand: Royal Caribbean International
Year Built: 1992
Original Cost: $300 million
Capacity: 2,354 guests
Tonnage: 73,941
Date: December 2020
Fate: Laid up in Greece after being bought by Seajets, a Greek ferry operator 

 

Ship: Azamara Journey
Brand: Azamara
Year Built: 2000
Original Cost: $190 million
Capacity: 718 guests
Tonnage: 30,200
Date: January 2021
Fate: Sold to Sycamore Partners along with the Azamara brand

Ship: Azamara Quest
Brand: Azamara
Year Built: 2000
Original Cost: $150 million
Capacity: 710 guests
Tonnage: 30,200
Date: January 2021
Fate: Sold to Sycamore Partners along with the Azamara brand

 

Ship: Azamara Pursuit
Brand: Azamara
Year Built: 2001
Original Cost: $190 million
Capacity: 710 guests
Tonnage: 30,200
Date: January 2021
Fate: Sold to Sycamore Partners along with the Azamara brand

Ship: Silver Galapagos
Brand: Silversea Cruises
Year Built: 1990
Original Cost: $20 million
Capacity: 100 guests
Tonnage: 4,077
Date: June 2021
Fate: Replaced by a new build; laid up in Panama after being renamed Mantra

Ship: Silver Explorer
Brand: Silversea Cruises
Year Built: 1989
Capacity: 132 guests
Tonnage: 6,130
Date: January 2022
Fate: Sold to a startup named Exploris; leaving the fleet in September 2023

Wednesday, 20 July 2022

Azamara to Drop Pre-Embarkation Testing

Azamara to Drop Pre-Embarkation Testing

The line will ditch testing on Monday (25 July) in countries where the protocol is no longer legally required

The line will ditch testing on Monday (25 July) but will still require proof of vaccination prior to embarkation from all guests aged over 12.

 

Azamara said it recommends all guests departing from any port undergo testing before getting onboard – but results will not be needed to be shown in order to sail.

 

At ports where pre-cruise testing remains, guests must produce a negative Covid test before sailing.

 

Carol Cabezas, Azamara president, said the easing of the line’s testing policy “marks a step in the right direction towards a return to normalcy for the travel and cruising industry”.

 

“Cruising is one of the safest ways to travel, and our existing health and safety protocols onboard will ensure peace of mind for our guests and crew as we move forward,” she said.



Tuesday, 19 January 2021

Royal Caribbean To Sell Azamara Brand To Sycamore Partners

Royal Caribbean To Sell Azamara Brand To Sycamore Partners

Azamara Quest.

Royal Caribbean Group today announced it has entered into a definitive agreement to sell its Azamara brand to Sycamore Partners, a private equity firm specializing in consumer, retail and distribution investments, in an all-cash carve-out transaction for $201 million, subject to certain adjustments and closing conditions.

Sycamore Partners will acquire the entire Azamara brand, including its three-ship fleet and associated intellectual property. The transaction is subject to customary conditions and is expected to close in the first quarter of 2021. Royal Caribbean Group noted the transaction allows it to focus on expanding its Royal Caribbean International, Celebrity Cruises and Silversea brands.

"Our strategy has evolved into placing more of our resources behind three global brands, Royal Caribbean International, Celebrity Cruises and Silversea, and working to grow them as we emerge from this unprecedented period," said Richard D. Fain, Chairman and Chief Executive Officer of Royal Caribbean Group. "Even so, Azamara remains a strong brand with its own tremendous potential for growth, and Sycamore's track record demonstrates that they will be good stewards of what the Azamara team has built over the past 13 years."

"We are pleased that Royal Caribbean Group has entrusted Sycamore to support Azamara in its next phase of growth," said Stefan Kaluzny, Managing Director of Sycamore Partners. "We are excited to partner with the Azamara team and build on their many years of success serving the brand's loyal customers. We believe Azamara will remain a top choice for discerning travellers as the cruising industry recovers over time."

Azamara's value proposition and operations will remain consistent under the new arrangement, and Royal Caribbean Group will work in close collaboration on a seamless transition for Azamara employees, customers and other stakeholders. In conjunction with the transaction, Azamara Chief Operating Officer Carol Cabezas has been appointed President of the brand.

The transaction will result in a one-time, non-cash impairment charge of approximately $170 million. The sale of Azamara is not expected to have a material impact on the Royal Caribbean Group's future financial results. Perella Weinberg Partners LP served as financial advisor to Royal Caribbean Group and  Freshfields Bruckhaus Deringer LLP provided legal counsel. Kirkland & Ellis LLP provided legal advice to Sycamore Partners.


Saturday, 11 July 2020

The World’s Cruise Ships Can’t Sail. Now, What to Do With Them?

The World’s Cruise Ships Can’t Sail. Now, What to Do With Them?

Port of Miami

By Fran Golden (Bloomberg) –Hundreds of people lined the banks of Glasgow’s River Clyde a few weeks ago for the rare sight of a small, high-end cruise ship sailing upriver—practically into the heart of the city. The Azamara Journey thrilled socially distanced onlookers by blasting its horn, typically a heralding of lively celebration. But this time nobody was there to wave on the deck of the 700-passenger ship, aside from the couple dozen members of its skeleton crew. This was no celebratory arrival, after all: it was a vessel on life support, just like every other ship dealing with the pandemic’s brutal wake.
Since mid-March, only a small handful of the world’s 400-or-so cruise ships have been able to accept passengers—all on hyperlocal itineraries. A few dozen are sailing the world with purpose, repatriating crew members from every corner of the globe. The rest are sitting idle in cruise ship purgatory, unable to sail commercially for the foreseeable future. (In the U.S., the industry has agreed not to resume business at least until Sept. 15.)
The problem for many cruise lines? Idling through the pandemic isn’t just bad for the company’s bottom line, it’s a potential death warrant for their costliest assets: the ships themselves. From mechanical issues to hurricane risks to regulatory hurdles that can constitute criminal offences, it’s a quagmire that the industry has never faced on this scale before. The expense is staggering. In a recent SEC filing, Carnival Corp.—whose nine brands comprise the world’s largest cruise company—indicated that its ongoing ship and administrations expenses would amount to $250 million a month once all its ships are on pause. With the company saying it’s unable to predict when cruises resume, that’s a long-term line item on a balance sheet that logged $4.4 billion in losses in the second quarter alone.

Here a Ship, There a Ship

As with aeroplanes, the first issue with maintaining an idle cruise ship is simply finding a place to park it. As many as 16,000 planes have been grounded in the pandemic, hiding out in dry and rust-proof places that range from hangars and airport tarmacs to desert boneyards. Ships are similarly scrambling to find the right conditions to weather the storm.
There’s not enough port space for every ship to dock at once, especially for huge ships that ordinarily carry up to 8,880 passengers and crew. This explains the celebratory sounds of the Azamara Journey’s “homecoming” in Glasgow (it docked at a cargo port rather than its usual cruise berth further outside the city). Less lucky vessels have had no choice but to drop anchor at sea, occasionally stopping in to the nearest port for provisions and fuel.
AIS Marine Traffic screen dump showing cruise ships (Blue) laid up.
This week, a cluster of 15 ships from Carnival Cruise Line, Royal Caribbean, and Celebrity Cruises was hanging out near the Bahamas, according to Cruisemapper.com, a ship-tracking site. The 6,680-passenger Symphony of the Seas, the largest cruise ship in the world, was off the Dominican Republic.
According to Bill Burke, a retired U.S. Navy vice admiral and Carnival’s chief maritime officer, getting the company’s 105 ships to their pause destinations—20 in the Caribbean, 40 in Europe, 35 in Asia, and 10 in the eastern Pacific—is a process that will stretch into the third quarter of the year.

High Maintenance

Parking is just the first pain point. To keep things shipshape and avoid costly repairs (much like how your battery might die if you leave your car sitting too long), the vessels must also be kept operating.
“Modern cruise ships are not designed or built to just be turned off and left at a pier,” says Monty Mathisen, managing editor of Cruise Industry News. “You are talking about massive amounts of machinery, electronics, and even steel that needs maintenance, checking, and preventative work.”
That mostly involves one of two scenarios, referred to in the industry as a “warm” or “cold” layup.
In warm layup, most systems are kept functioning; in cold layup more are shut down, such as ballast tanks, turbines, and gearboxes. Cold layups come with extra precautions, too, such as sealing off external doors and windows, moving linens to a dry place, putting mattresses on edge, opening all dresser drawers and closets, and sealing bathroom fixtures, to name a few.
An advantage to warm layup is shipping can quickly be put back into operation. Once the word comes down, Burke says, the ship can resume carrying guests within weeks—though it will still need to get a full crew on board and sail to the appropriate destination.
But warm layup requires more upkeep, and therefore more staff. Each ship has a “safe manning” team—about 120 crew members for a large ship. Among the necessary personnel, according to Carnival’s Burke: a deck crew to drive the ship, an engineering crew to run the electrical power and propulsion, a medical team to tend to staff needs (particularly in the time of Covid-19), security, and enough housekeeping and kitchen staff to keep everyone looked after and fed.
In the event of hurricanes or other bad weather, the ships have to be able to move. They also have to comply with environmental, safety, and other regulations or risk stiff fines, criminal charges, and other penalties, says Burke. In 2016, for example, Carnival received five-year probation and a $40 million fine on a criminal pollution conviction.
But there’s a time limit on this half-on strategy: According to shipping analysts at maritime intelligence company Lloyd’s List, the warm layup is only appropriate in the short term. After as little as six months, ships may lose certain certifications that allow them to sail legally.

A Ship Out of Water

Cold layups require fewer systems to run, and therefore, as little as 40 crew members: a bridge team, engine room operators, fire wardens, and hotel staff. But grinding operations to a near-halt makes it more difficult and expensive to restart. According to Lloyd’s Register’s layup guide, every corner of a ship, from the pump room to the living quarters, needs to be inspected for things like gas leaks and mould; electrical equipment, including the navigation systems, need to be removed from safe storage and reinstalled; and dehumidifiers all need to be removed before furniture and soft goods can be cleaned and put back in place. That’s why cold layups are seen as advantageous only in the event of an outage stretching to many months.
Burke says Carnival could move in this direction in the long term. According to Mathisen, Royal Caribbean has already committed to this tact. Its fleet is largely being protected by dehumidifiers—deployed everywhere from engine rooms to public areas.
When they’re ready to set sail again, the restart “can take weeks to months,” he explains, detailing delays that range from transporting crew back to the ship, going through bureaucratic recertification processes, or even financing expensive dry dock repairs.
A more drastic option is tying up the ship, shutting down all systems, leaving only some emergency generators running and a few fire safety crew and watchmen on duty. Cruise historian and writer Peter Knego paint a grim picture of what can happen in that scenario.
“The first thing that goes is the plumbing,” Knego says. “If you don’t have the plumbing active and somebody’s actually flushing toilets and running water through the system, rust sets in, the pipe starts to disintegrate, and then you have major problems.”
HVAC systems and wiring are next to go. “And then just the fact they are laid up in saltwater, salt air, decaying everything very quickly,” Knego explains. “You literally have to tear the infrastructure to make repairs if a ship has been idle for too long.” With long-term layups, issues like rot start to crop up.
If that sounds like a slow and painful death, some companies are just ripping off the Band-Aid instead. In its second-quarter financial filing, Carnival said it plans to retire at least six older ships, which could potentially be sold another cruise company or for scrap—usually for anyone’s best offer. Costa Cruises brand’s 24-year-old Costa Victoria is reportedly destined for a scrapyard. A ship out of water is, alas, worth less than the sum of its parts.
© 2020 Bloomberg L.P

Monday, 30 October 2017

Western Australia Committed to Growing Cruise Business

Western Australia Committed to Growing Cruise Business

Ovation of the Seas arrives in Perth

“The State Government (of Western Australia) is committed to growing the cruise industry by addressing regulation and infrastructure issues,” said Tourism WA (Western Australia) Acting CEO Stephen Wood.
Among the changes for cruise operators, casino operations are permitted when ships are traveling between WA ports.
With nine ports, including Perth as a key homeport, WA is in close proximity to ships coming from Southeast Asia, offering a variety of niche destinations.
Mid-West Ports recently installed two sets of shore tension units for Geraldton, Wood said, to ensure reliable berthing. There is also funding heading to Kimberly Ports to purchase an all-tide gangway system for the Port of Broome.
In Exmouth, a steering group has been formed to enhance anchor and tender operations. Wood said Exmouth was a transformational cruise port that holds the key to growth for WA.
“Perth and the port city of Fremantle are also undergoing massive transformations, thanks to unprecedented levels of public and private investment, making both more attractive places to visit,” Wood told Cruise Industry News. “Perth has seen redevelopments on a huge scale including improvements at Perth Airport and the Elizabeth Quay waterfront precinct. Fremantle is undergoing major redevelopment, with more than $1 billion in the investment pipeline. New small bars, restaurants, cafes and retail precincts have popped up in both cities, giving cruise visitors many shore options for dining and shopping.”
Recent highlights included the Queen Mary 2 making a visit to Busselton, with a return call planned in February 2018. The Ovation of the Seas called in Fremantle last December and comes back earlier this year, with a November call on the books.
This coming season will see 44 cruise ship visits for Fremantle, a small decline as some capacity has been moved elsewhere. Cruise & Maritime Voyages is a key customer, homeporting the Astor for a fifth consecutive season.
Inaugural visits are scheduled by the Regatta, Ocean Dream, Azamara Journey, L’Austral, Seven Seas Navigator and Golden Princess.
Tourism WA is pushing its strategy to make its nine ports a key cruise destination, by developing the necessary infrastructure to serve industry capacity, according to Wood.
“Since 2012, Tourism WA has helped to deliver 30 ‘Welcoming Cruise Passengers to the West’ workshops to more than 1,000 tour guides/drivers and volunteers across the state,” he said.
In addition is a newly accredited training program for tour guides funded by Tourism WA, which will debut in Geraldton, Busselton, and Albany.

Tuesday, 26 September 2017

Royal Caribbean Cruises to buy Adonia from P&O Cruises

Royal Caribbean Cruises to buy Adonia from P&O Cruises

Royal Caribbean Cruises to buy Adonia from P&O Cruises


Azamara Club Cruises is to buy P&O Cruises’ ship Adonia, taking its fleet to three ships.

The 30,000-ton ship will join Royal Caribbean Cruises’ upmarket Azamara fleet in March 2018.

It will be renamed Azamara Pursuit and will join two similar-sized ships – Azamara Journey and Azamara Quest.

The 704-passenger ship will undergo refurbishment before Azamara takes delivery. Information about deployment and itineraries will be released in October.

Adonia’s last cruise for P&O will be on February 23 to March 9 starting and ending in Barbados.

Guests booked on any Adonia cruises after March 2018 will be contacted directly either by P&O Cruises or their travel agent.

Adonia returned to P&O’s fleet in Southampton in June after a year on secondment to social impact brand Fathom when it ran the first US sailings from Miami to Cuba in 50 years.

Most recently, the adults-only ship has been running a series of “discovery” itineraries with P&O, including a seven-night cruise to Bordeaux, Honfleur and Guernsey.

P&O Cruises senior vice president Paul Ludlow said: “During her time with us Adonia has captured the hearts of many thousands of P&O Cruises guests. She has ventured into new ports of call around the globe and has negotiated Icelandic Fjords, European rivers and Caribbean coves. We will ensure that these discovery itineraries are continued on other ships in the fleet.

“With almost six months until Adonia leaves the fleet, we will ensure that each of the cruises in her final season with us are extra special and celebratory.”

President and chief executive of Azamara Club Cruises Larry Pimental said: “We are pleased to expand our portfolio by 50%, allowing us to visit even more regions of the world through the acquisition of this sister ship.

“Our loyal guests and travel partners have asked for this expansion for a long time; we are very pleased to deliver this to them.”

Last year, Pimentel described extra capacity in the luxury cruise sector as “too much, too quick and too fast” and warned it would drive down prices.

Earlier this month Silversea Cruises announced it would launch a new ship in 2020 and unveiled plans to build two more.

Ritz-Carlton also revealed its plans to enter the cruise sector with three yachts, while Celebrity Cruises has three ships on order, Ponant has four, and Crystal Cruises, Scenic, Seabourn and Star Clippers also have new vessels set to launch.

Tuesday, 31 January 2017

Azamara triples down on destination-focused cruising

Azamara triples down on destination-focused cruising

Image result for azamara quest
Azamara Quest

Azamara Club Cruises plans to deepen its brand identity as an immersive, destination-oriented cruise line by adding more opportunities for passengers to connect locally on shore excursions and by offering more overnight and late-night port stays.
Azamara has for many years featured longer port stays and overnights, but is "tripling down" in the words of president and CEO Larry Pimentel. Marketing will be built around the phrase "Stay Longer. Experience More.," which Pimentel, said "is not just a tagline, but a definition of brand essence."
The two-ship line (Azamara operates the 700-passenger Quest and Journey) will offer over one thousand destination experiences "that can't be Googled or found anywhere else because we're creating them," Pimentel said.
It will include over 250 overnight and late-night stays (8 p.m. or later) in ports, which is roughly 50% of all its port calls, in a total of 70 countries. He also said that over 50% of the ports on its itineraries are ones where larger ships can't dock.
Azamara's immersive program includes Country Intensive Voyages, a product that will allow guests to experience more of a given country, as the majority of the destinations are concentrated in one country such as Japan, Italy, Spain, Norway, New Zealand, Australia, Greece or Croatia.
Pimentel said that focus on a single country, in which a ship may visit 13 ports in 14 days, gives travel advisers an opportunity to introduce cruising to clients who otherwise might be considering a land-based tour of a country. During a presentation of the concept, he referred to Azamara as "a no-cruise cruise."
Another new point of emphasis will be "Cruise Global, Connect Local," a series of land programs that are designed to deliver personalized and authentic experiences. Programs are built around biking, golf, food, local celebrations and site-specific wildlife and wilderness tours, as well as overland tours either during the voyage or pre- and post-cruise.
That tagline is purposefully elastic to permit labeling of specific programs, e.g., "Cruise Global, Bike Local" or "Cruise Global, Golf Local."
There will also be a program called Meet Local, involving immersive cultural experiences that offer people-to-people connections at the homes, farms and villas of local families, Azamara said.
"Our land product will be curated to ensure guests get to connect in a personalized and unique way with the people in the destinations they visit," Pimentel said.
Onboard programming will be augmented to present more information than ever on local destinations ranging from local culinary and beverage selections to travel movies, lecturers and panel discussions on destinations and other relevant topics, as well as entertainment.
Pimentel, who is also "chief destination experience officer" for parent company Royal Caribbean Cruises Ltd., said that the concept could extend to other RCCL brands, but for only for "a very tiny subset" of Royal Caribbean International clients in the highest cabin classifications or a small percentage of Celebrity passengers in "rarefied suites."
He nonetheless expects that other lines will begin to offer deeper land experiences. "It will change. People always follow a good concept."

Friday, 19 February 2016

Storm that rocked Anthem of the Seas called a 'weather bomb'

Storm that rocked Anthem of the Seas called a 'weather bomb'

Weather Bomb 

ABOARD THE AZAMARA JOURNEY — The Feb. 7 storm that rocked Royal Caribbean International’s Anthem of the Seas and forced it back to Cape Liberty in New Jersey 10 days ago was likened to a “weather bomb” by a captain on Royal’s sister line, Azamara Club Cruises.
Magnus Davidson, captain of the Azamara Journey, said that based on what he’d heard from headquarters in the days after the storm, winds of 75 knots were forecasted but Anthem actually encountered gales of twice that velocity.
“The storm intensified very rapidly,” Davidson told a group of journalists on one of the Journey’s first cruises after an extensive drydock. But, he added, at no time was the ship in danger or unsafe.
The storm, off the coast of North Carolina, battered cabins and public areas and frightened guests. After assessing the damage and the likelihood that further bad weather was waiting as the ship continued on its planned itinerary, Royal Caribbean decided to abort the cruise and return to Anthem’s homeport.
Davidson said captains consult a variety of standard weather sources used by mariners, such as Passageweather.com, to decide how to proceed when storm conditions threaten.
Decisions are made in consultation with weather experts at the Miami headquarters of Royal Caribbean Cruises Ltd., the parent of both Royal Caribbean International and Azamara Club Cruises.
In the case of the Carolina storm, Davidson said it was several hundred miles wide so it was not possible to simply go around it, as he said some Internet commenters had suggested.
However, he said that Anthem’s captain did make a course adjustment intended to take it more toward the edge of the storm.

Tuesday, 13 October 2015

Landry & Kling Report Top 10 Ships for Top-Tier Events

Landry & Kling Report Top 10 Ships for Top-Tier Events

Criteria includes ship size, availability of meetings venues, itinerary selection and quality of meals and staterooms. Ships chosen for Landry & Kling’s Top 10 Ships for Top-Tier Events list must have less than 500 rooms.

Cruise-ship-event pioneer Landry & Kling, which has specialized in cruise meetings and dockside ship charters for global events since 1982, has released a list of the Top 10 Ships for Top-Tier Events.
Founders Joyce Landry and Josephine Kling were inducted into the Cruise Lines International Association Hall of Fame in 2009, as “visionaries who led the way in seagoing corporate meetings and incentives.” They have introduced concepts such as cruise ships as floating hotels, such as at the 2005 Super Bowl. 
Kling, president of Landry & Kling, says the company is seeing a resurgence of high-end event travel, which “took a vacation” a few years ago. She points out that as cruises have become better (and better-known), their appeal has grown for incentive travel, customer-hosted events and much more
“In the early days, cash rewards were the rule, and then products,” she said. “But now, experiences are valued more than things, and travel has been documented as the most successful reward in corporate motivation and bonding.” 
Kling says a company dangling an immersive cruise helps galvanize the potential participants and their spouses or significant others. Corporations also find that hosting staff on a ship keeps everyone together in a shared experience, which helps reinforce company values. People don’t disperse as they may on a golf course, and there is plenty to do at night, unlike many upscale resorts.  
Kling underlines the use of the term “top-tier” on the list, rather than “luxury”; she notes that not all expedition-class ships have the full features of today’s luxury cruises, but they have other qualities that make them highly desirable. 
“Lines such as Lindblad Expeditions may have older ships, but they provide experiences that leave people agog,” she said. “The quality of information is incredible, and if the event isn’t a full-ship charter, the people that meet onboard are like-minded. Participants on those cruises go through a change — an education — that they have shared, and that colors their interaction whenever they meet afterward.”
Itineraries and port experiences are high on the list of important factors for meeting, conference and event sales. Kling praised Larry Pimentel, president and CEO of Azamara Club Cruises, for the company’s extended stays in port in so many areas of the world. 
“It really opened the door,” she said.
Criteria for the company’s top picks included:
- Small size (under about 500 rooms) providing an intimate cruise experience
- Onboard venues for meetings and group events
- Exceptional meals and personalized service
- Elegantly appointed staterooms
- All-inclusive pricing, with first-class amenities
- Intriguing itineraries
Kling noted that there are all sorts of creative ways to use the smaller ships on the list. 
“The first question is always numbers — how many will be attending,” she said. “But you can do things like charter the two SeaDream ships — we have done that for a larger group, and they really enjoyed visiting one another and having races. And on ships where some of the lower category rooms may not be as appealing to an upscale cruiser, you can negotiate charter rates, and you don’t need to use every cabin.”
Landry & Kling’s top choices are:
1. Avalon Siem Reap - Avalon Waterways, 18 rooms
2. National Geographic Orion - Lindblad Expeditions, 53 rooms
3. SeaDream I - SeaDream Yacht Club, 56 rooms
4. Wind Spirit - Windstar Cruises, 73 rooms
5. Seabourn Quest - Seabourn Cruise Line, 225 rooms
6. Europa 2 - Hapag-Lloyd Cruises, 258 rooms
7. Silver Spirit - Silversea Cruises, 270 rooms
8. Azamara Journey - Azamara Club Cruises, 338 rooms
9. Seven Seas Mariner - Regent Seven Seas Cruises, 349 rooms
10. Crystal Serenity - Crystal Cruises, 535 rooms


Making the SaleJosephine Kling, president of Landry & Kling, points out that there is a different department in most large companies that handles large meetings and incentives; it is often small and very specialized. Agents tend to work with the regular groups department, which has different pricing and different access. Landry & Kling does work with third parties, including agents, on large events on a revenue-sharing basis.
Kling believes retail cruise agents can benefit even more than meeting planners from a new certification program that Cruise Lines International Association (CLIA) has created in partnership with Meeting Professionals International. It will be offered to CLIA agents at IMEX America in Las Vegas on Oct. 13 to 15, and again at Cruise360 next June. 
“Agents would be even more likely to capitalize on this than meeting planners, since they already understand the cruise industry,” Kling said. 

Thursday, 4 June 2015

Azamara ships getting major face-lifts

Azamara ships getting major face-lifts

Amazara's rendering of a new Asian restaurant.

Azamara Club Cruises’ two ships, the Journey and Quest, will undergo major renovations in early 2016.
The 686-passenger ships will be outfitted with renovated cabins and new public spaces, including for dining and entertainment.
“Each corner of the ships will have a new look and feel, setting a brighter, more contemporary ambience, while the new venues will bring guests fresh experiences. We're also investing in new onboard innovations and have paid close attention to the smallest of details,” Azamara CEO Larry Pimentel said.
The Journey will enter dry dock in January 2016 in the Bahamas, and the Azamara Quest in April 2016 in Singapore.

Wednesday, 28 January 2015

Azamara Cruises' new ads emphasize port stays

Azamara Cruises' new ads emphasize port stays


Azamara Club Cruises will launch a marketing campaign that for the first time will include television advertising. 
The multi-channel campaign is built around the theme “The Voyage for Those Who Love Travel.”
It continues to highlight Azamara’s competitive positioning as a destination-focused cruise line that features longer stays, more overnights and evening tours. In addition to television, the campaign will have print, social media, online, direct mail, e-marketing, website and brochure components, Azamara said.

Azamara TV advert below.
Azamara Cruise Video

Monday, 8 September 2014

Azamara drops free Internet from loyalty program

Azamara drops free Internet from loyalty program



Azamara Club Cruises has changed Le Club Voyage, its loyalty program, by adding new features but dropping others, including free Internet and laundry service.

“We expect mixed reaction to the discontinued benefits,” the two-ship cruise line said in a posting on its website. It said the change is “the right long-term decision for our guests and brand.”

Among the new benefits are more complimentary voyage nights for achieving a higher tier in the program.

Passengers earn points in a five-tier program according to number of nights sailed and cabin category. In the new program, guests staying in Club Oceanview cabins will earn three points a night instead of two, and those staying in Club Veranda cabins will earn five points a night instead of three, Azamara said.

Other new benefits include a dedicated shoreside program manager, various discounts and upgrades and a Club Voyage desk for guest inquiries.

Benefits being discontinued, in addition to free laundry service and Internet access, include a bottle of sparkling wine on embarkation, free wine tastings on voyages of 10 nights or longer and a welcome-home gift for advancing to the next tier.

The changes take effect Jan. 1.

Monday, 9 June 2014

Azamara to include companion air for some cruises

Azamara to include companion air for some cruises

By Tom Stieghorst
Azamara_JourneyAzamara Club Cruises will offer free companion air for flights booked in conjunction with more than 100 cruises in 2015-16.

The offer applies to bookings of Club Oceanview staterooms or higher. Also, the booking must be made from June 2 to July 31 with full deposit.

Agents must register offer code “FreeAir2ndGuest” in the reservation at the time of booking, and the offer is only applicable for select U.S. and Canadian international gateways, Azamara said.

Thursday, 6 March 2014

Azamara Journey returning to duty March 17th

Azamara Journey returning to duty March 17th


Azamara Journey will return to service on March 17th, following repairs to the damaged propeller that forced it to cancel its upcoming voyage from Shanghai.

Earlier this week, the ship was forced to cut its current cruise of Asia short after debris caused damage to the propeller. The ship was en route to Tokyo when the 601 passengers and 399 members of the crew on board felt an "unusual vibration", according to a statement from the cruise line.

A subsequent inspection revealed the damage. Although Azamara said that the required repair work is relatively straightforward, it does require access to a dry dock, which is why the ship will be out of action for the first half of March.

The vessel will travel to Korea's Orient Shipyard Gwanguang for repairs, according to Seatrade-Insider, before resuming service mid-March with a 17-night cruise around Asia.

A tweet from Azamara read: "It is regrettable that this incident occurred and spoiled our guests' vacation. We will do everything we can to assist them."

Tuesday, 17 December 2013

Big Interview: Azamara boss looking to build on 'explosive' UK growth

Big Interview: Azamara boss looking to build on 'explosive' UK growth

Big Interview: Azamara boss looking to build on 'explosive' UK growth
Azamara chief executive outlines his UK plans for the line to Hollie-Rae Merrick
Azamara Club Cruises is looking to increase its presence in the UK market by targeting “high‑value customers” through luxury agents.
Larry Pimentel, the brand’s chief executive and president, says the company needs to push forward in increasing awareness in the UK and that first-time cruisers need to be a focus for the line.
His comments on the future of Azamara come as the brand unveiled Richard Twynam as its first dedicated managing director for the UK and Ireland.
Twynam, who takes up his position in the new year, has almost 20 years’ experience in the industry, having previously worked at Virgin Holidays Cruises and Kuoni. He will lead a 10-strong team including new commercial director David Duff.
As part of that, there will be a three‑strong sales team and a marketing and PR manager supported by a trade marketing executive for the first time.
The new team is being put in place as Pimentel looks to drive 
up guest numbers from the UK and Ireland, the brand’s second‑largest source market behind the US and Canada.
Pimentel expects UK passengers next year to account for a quarter of guests – a figure he aims to increase to one-third in two years’ time. The key to this, he says, is attracting more first-time cruisers, who accounted for 22% of passengers this year.
“Our growth has been quite explosive,” he adds. “We have 19% net yield growth – not many people can say they have that figure.
“If we look back to the beginning of my time [in 2009] 
we had 5,000 passengers from 
the UK; in 2014 we expect that 
to be 10,000. On two ships that hold less than 700 each, that’s pretty amazing.”
The upward trend continues. Pimentel says UK bookings for 2014 are up 41% over the past year and puts the brand’s success down to UK guests’ eagerness to explore destinations.
Pimentel says one of Twynam’s main tasks will be to drive the number of high-value customers booking Azamara sailings.
“I have no desire to be the market leader in low prices,” he stresses.
“It’s about getting to an even broader base of clients from other cruise lines and tour operators, and Richard has a background in that through Kuoni.
“He has seen it before and can use that experience to his advantage. He knows agents.
“We need to be even more focused on the trade. We already are very trade dependent and we want to be. It is easier to reach out to customers through the trade than directly. We are small so we don’t have the scope to go straight to customers.”
Pimentel: I want to build a fleet
Azamara Club Cruises is likely to add capacity in the future.
Larry Pimentel said that while no ship orders had been placed, his plan was to expand the line from its existing two ships, Azamara Quest and Azamara Journey.
“I didn’t join Azamara for just two ships; I want to build a fleet,” he said.
“There is always a desire for any chief executive to grow their business and to do so at the right time for the company – this is a view I take. We are proving the brand has return on investment capital and that a product like this can be profitable. That gives the board movement to grow the brand. There is no official word and I haven’t been given a green light yet, but I wouldn’t bet against new ships.”
Call centre move will not hinder drive for quality
The plan for Azamara Club Cruises, Celebrity Cruises and Royal Caribbean International to operate as individual businesses will allow Azamara to become even more focused on the UK, said Pimentel.
“The move will allow us as Azamara – through our team – to focus on the product.
“I’m very encouraged because for us it means a dedicated marketing team and sales people. This team will help to present us more in the marketplace.”
Despite some trade criticism of the company’s plan to base its guest and trade service call centres in Guatemala, Pimentel insisted he was optimistic.
He stressed that moving call centres overseas was always controversial, whatever the industry, and that the business was investing heavily in training its new staff.
“Some call‑centre moves haven’t been executed well.
“If we are going in a direction that doesn’t work, we change it – it’s as simple as that. This has been very well thought out and I’m positive about it.
“I have listened in to some of the test calls and the quality is quite superb.”