Azamara Cruises' new ads emphasize port stays

Azamara Club Cruises will launch a marketing campaign that for the first time will include television advertising. 

The multi-channel campaign is built around the theme “The Voyage for Those Who Love Travel.”

It continues to highlight Azamara’s competitive positioning as a destination-focused cruise line that features longer stays, more overnights and evening tours. In addition to television, the campaign will have print, social media, online, direct mail, e-marketing, website and brochure components, Azamara said.

Azamara TV advert below.