US to lift the UK and Europe Travel Ban

The US will reopen its borders to fully vaccinated arrivals from the UK and EU in early November, the White House has confirmed.

Non-US travellers will be required to show proof of full vaccination against Covid-19 as part of the new rules. They will also have to provide evidence of having tested negative for Covid-19 up to 87 hours prior to departure.

 

Unvaccinated arrivals will likely be subject to additional testing requirements, the White House has intimated.

 

White House Covid coordinator Jeffrey Zients confirmed early details of the US’s travel plan to national press outlets in the US on Monday afternoon (20 September).

 

The move will bring to an end what will by November be a 20-month ban on most travel to the US for non-US citizens. The ban was originally introduced by the Trump administration on 17 March 2020 in the early stages of the Covid crisis.

 

Prime minister Boris Johnson travelled to the US on Monday to discuss international travel arrangements with US president Joe Biden.

The World Travel and Tourism Council said the readmission of UK visitors to the US was a vital move.

 

Julia Simpson, WTTC president and chief executive, said: “The UK alone represents 8% of all inbound travel to the US, accounting for $40 million per day to the nation’s economy.

“WTTC has long been calling for the US to reopen and our research shows that by opening its borders to key markets such as the UK, it will pump $198 million back into the US economy every single day.”

Proof of how much the US ban has affected the UK travel industry is underlined by stats from Cirium.

 

They show that from 1 January to 19 September this year, the major airlines flew 8,380 one-way flights across the Atlantic, a 76% drop on the same period in 2019, which saw more than 35,000.

 

The ban led to the demise of Norwegian’s long-haul arm and led Virgin Atlantic to go running to the banks to seek refinancing. It also saw BA permanently axe two US routes, including Charleston.

 

The ban also meant the long-awaited debut of JetBlue’s transatlantic services was more low key, with the New York carrier launching Heathrow-JFK in August and immediately paring back its schedule.

 

JetBlue’s Gatwick launch, on 29 September will also be scaled back, with four flights a week, but the announcement from Washington is timely for the carrier.

 

The reopening will also boost new airline Norse Atlantic Airways, which had gambled on a relaxation of restrictions by early 2022 when Norse will use some of Norwegian’s former fleet to start US flights from Gatwick.

 

Before the announcement, tour operators had reported pent-up demand for the US, but mostly for 2022 and beyond, so the news will only add fuel to demand for next year. In the near term, the relatively small market for winter sports in the US will receive a boost, as will Caribbean cruise departures from Miami.

LISA LUTOFF-PERLO: 'LOOK FOR THE SILVER LINING IN THE COVID CLOUD'

As Celebrity Cruises plots its return, with new sailings announced for the Caribbean, European and UK waters this summer, president and chief executive Lisa Lutoff-Perlo tells Tom Parry how the line is looking beyond the pandemic.

“I honestly don’t know if I can put it into words,” beams Lisa Lutoff-Perlo.

 

Despite the early morning interview, the excitement from Celebrity Cruises’ president and chief executive seems to fizz through her video screen – and for good reason.

 

Within a matter of weeks the line has revealed restart plans for the UK, Europe and Caribbean - including the launch of its second Edge-class ship, Celebrity Apex, out of Athens.

 

In the UK, Celebrity Silhouette – fully “revolutionised” after a multimillion-pound renovation infused with Kelly Hoppen redesigns and the British debut of its Always Included all-inclusive fare – will cruise from Southampton in July.

 

When we meet over Zoom in the last week of March, Silhouette has just joined an ever-growing fleet of ships due to sail UK shores this summer.

 

But Lutoff-Perlo, rather aptly clutching an Edge-branded mug as she chats, says she is confident Celebrity’s offering will stand out in the “crowded space”.

 

“The brand we’ve built up and our positioning of ‘new luxury’ – I think the British consumer really understands that. We’re not worried about all the other brands out there. Celebrity is a special brand that stands for a lot and that will serve us well this summer.”

Silhouette will cruise from Southampton in July as Celebrity makes its UK restart

SAFETY FIRST

One obvious point of difference compared with other lines is Celebrity and sister line Royal Caribbean International’s vaccination policy for these summer sailings. Unlike other lines, both require adults to be fully vaccinated, while under-18s must provide negative PCR results.

 

Lutoff-Perlo says the approach – backed by Royal Caribbean Group’s Healthy Sail Panel – is “something that’s important right now” to instil confidence.

 

“We’re trying to be agile and do what we believe is the right thing to do at this time, so we can start up and everybody can have a wonderful vacation and feel like they’re in a healthy and safe environment”, she adds.

 

Lutoff-Perlo has herself recently received her second vaccine dose.

 

“When I got my second shot, I felt liberated. I carry my little vaccination card around with me – it’s like a badge of honour,” she grins.

The ship has been fully “revolutionised” after a multimillion-pound renovation

Capacity levels also reflect a cautious approach, with sailings starting at around 50% occupancy. “It will start lower than it will end,”

 

Lutoff-Perlo insists. “We’ll start to slowly but surely ramp up to somewhere in the 50, 60, 70% range.

 

“We want to prove that a cruise is a very controllable environment where people can have the healthiest and safest vacation in the world.”

 

She contrasts the onboard measures being prepared to wider tourism regulations in her resident state of Florida. “Tourists are not wearing masks; they don’t need to be vaccinated. I look at that and think: ‘This is OK?’ But yet it’s not OK for cruising to operate [in the US]…”

 

Her assessment of the US Centers for Disease Control and Prevention’s (CDC) lack of progress in green-lighting sailings is admirably diplomatic amid growing frustrations from stateside cruise bosses and political leaders in recent weeks.

 

“I don’t believe [the CDC] are ignoring the industry on purpose as they’ve had so much to focus on, but I believe it’s time [to act], and they’re taking notice.”

 

TIME TO REFLECT

Talk of restarts is a welcome tonic compared with this time last year when Covid’s ever-tightening grip saw the March launch of Celebrity Apex in Southampton cancelled and its fleet begins a prolonged suspension.

 

I ask Lutoff-Perlo how she has coped during the enforced shutdown and where her and her team’s efforts have been focused. Echoing Royal Group chief Richard Fain’s “Never let a good crisis go to waste” mantra, she says she has coined one of her own: “Wake up and look for the silver lining in the Covid-19 cloud”.

For Lutoff-Perlo, this silver lining was having the time to explore and develop new strategies and onboard experiences.

 

“I thought, ‘we can’t just be focused on this pandemic, we need to focus on our future’. That was very different from what was going on in the rest of the industry – other brands were just focused on what it was going to take to come out of the pandemic.

 

“We were trying to say, ‘OK, we’re going to come out of this – but who do we want to be when that happens?’” Lutoff-Perlo admits her leadership style has also adapted to suit the challenges.

 

“Things that are innate in me as a leader have had to be amplified, and others de-amplified. I’ve always led with my head and a lot of my heart and I think those things have been inversed this past year.

 

NCLH Honored in New York for Gender Milestone

Norwegian Cruise Line Holdings has been honoured by the Women’s Forum of New York at the Breakfast of Corporate Champions in New York City, an event which recognizes the S&P 500/Fortune 1000 companies which have achieved 30 per cent or greater female representation on their corporate boards.

The event gathers more than 600 leaders and change-makers including CEOs, board directors and government officials in support of the shared goal of gender parity in the boardroom by 2025.

"Our board is committed to seeking out directors and management leadership with diverse backgrounds. We have actively recruited women and members of minority groups to where today our board is comprised of 30 per cent women and 60 per cent members with diverse backgrounds," said Frank Del Rio, president and CEO of Norwegian Cruise Line Holdings, which operates the Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises brands.

Two years ago, Norwegian Cruise Line appointed its first female director to its board: Stella David, former CEO of William Grant and Sons Limited. In 2018, retired U.S. Coast Guard rear admiral Mary Landry, and Pamela Thomas-Graham, founder and CEO of Dandelion Chandelier LLC were appointed as new directors to the company’s board.

“As an organization of top women leaders, the Women’s Forum of New York salutes the 2019 Corporate Champions which are raising the bar for female board representation by actively seeking more women directors,” said Janice Ellig, CEO of the Ellig Group and chair and founder of the Breakfast of Corporate Champions.

Stella David is a Cambridge University graduate with a degree in engineering, who has extensive management experience with companies such as William Grant & Sons, Bacardi, Nationwide Building Society and others.

Mary E. Landry has a 35-year career in maritime operations, including service on the White House National Security Council and Senior Director for Resilience Policy, and active duty in the U.S. Coast Guard.

Pamela Thomas-Graham is the founder and CEO of Dandelion Chandelier LLC, a private digital media enterprise focused on global luxury, who has also worked for Credit Suisse, Angelo, Gordon & Co, and was president at Liz Claiborne and at CNBC. She began her career at McKinsey & Company, in 1989, and became the firm’s first African American female partner in 1995. She is a Doctor of Law from Harvard University.