MSC Cruises Launches New Family Options For Seascape

MSC Cruises Launches New Family Options For Seascape

MSC Cruises today unveiled details of its MSC Seascape, which it said will elevate the family experience and provide children with endless options for onboard entertainment.

The ship will feature 98 hours of live entertainment per cruise, 700 square meters of dedicated kids’ space and cutting-edge amusement options when she launches in December 2022, offering seven-night cruises in the Caribbean following her New York christening. 

“We have invested heavily in the entertainment proposition for our youngest guests. We know they value the latest technology, trends and happenings more than any other group, and we lead the way in creating special holidays,” said MSC Cruises’ Global Head of Entertainment Steve Leatham. “The ship programming is full of innovations in hardware and software, and we have taken care to ensure that all age groups have exclusive access to all the amazing venues and spaces onboard this amazing ship. We are working with many partners and producing much of the content ourselves, ensuring everything is relevant and fits with our amazing ships.”

 MSC Seascape will offer one of the largest children’s areas in the fleet with 700 square meters of dedicated space featuring a fresh, futuristic design. New spaces include:

• TWO LEGO ROOMS: The cruise line will build on its partnership with LEGO, debuting two exclusively designed LEGO rooms that cater to different experience levels. One room will offer LEGO DUPLO for ages 3 to 6, and the other room will cater to Juniors ages 7 to 11 with LEGO bricks and the opportunity to earn a certificate for becoming a LEGO Master Builder.
• THREE NEW CONCEPT SPACES FOR TEENS: Guests aged 12 to 17 will enjoy three new concept spaces with varying themes to engage with other kids their age. The first space will centre around “Future” and features a technology area with the latest generation consoles, VR and screens. The “Chill Out” area will offer a place to teens to talk, exchange social media contacts and challenge each other to games of ping pong and foozeball. And the third space celebrates “Music” as a disco with light and sound effects, where kids will choose their own music late into the night.

Family entertainment will bring together people of all ages aboard MSC Seascape, with live interactive games incorporating the latest technology. New game shows launching on MSC Seascape include:

• BREAK THE WALL: During this new high-tech game, guests will stand in front of a giant technological wall that will determine which surprise tests must be performed on stage in front of a jury composed of the audience. Bringing an element of surprise and laughter, kids of all ages will be talking about this game for the entire trip.
• VIKINGS: For the first time on board an MSC Cruises ship, families can participate in an “edutaining” game that will teach participants about the history of Vikings while presenting them with a fun unprecedented challenge at sea.
• CABIN 12006 - THE SECRET GAME: Inspired by the MSC original “Cabin 12006” web series, this immersive experience combines music, videos, Tik Tok trials, memory games, and more as guests try their hand at solving mysteries on board.
• BEAT THE MUSIC: During this interactive and digital game show dedicated to music suitable for all ages, the whole family will be the star of the show. Guests can play the game through a dedicated app where parents will be challenged to know the latest music hits their kids are listening to and kids will have to guess the classics their parents love. With eliminations and prizes, the game is sure to be one of the most memorable experiences of the cruise.

“With MSC Seascape, we want to surprise and leave Generation Z speechless. We've listened to the 350,000 young people who have travelled with us over the years and followed their trends and requests,” said MSC Cruises Corporate Kids Entertainment Manager Matteo Mancini. “We will offer even more space and new experiences for teenagers, have exclusive game shows for this age group and the first “edutainment” game show dedicated to the history, bringing in the concepts of new technology and social media.” 

Other activities and entertainment onboard:

• DOREMILAND, THE DOCUMENTARY: All cabins with children and teenagers will include an exclusive travel talk broadcast in the form of a documentary, immersing parents and kids in all the services and activities that await them during the cruise. This sensational behind-the-scenes documentary shows guests the secrets behind the creation of MSC's family product.
• MSC DANCE CREW: Developed in partnership with Fremantle, the production company behind the globally successful TV talent shows including Idols, The X Factor and Got Talent Series, this competition experience has teams of 10- to 17-year-olds battle to win the title of dance crew of the year.
• CABIN 12006-THE EXPERIENCE: MSC’s original web series, “Cabin 12006,” is now also a live entertainment experience consisting of seven different activities including a family game show and a casting session with performances.
• TEENS CLUB: This room entirely dedicated to teenagers includes endless options for entertainment including a PlayStation5, Xbox X Series, Nintendo Switch, foosball, VR, table tennis, and billiards.
• TLS TEENS LATE SHOW: Each week, teens will be the cast of a real “Late Show” live from the Teens Club that will focus on trends, music charts, guest stars, the most loved TV series, and games and prizes.
• MSC FOUNDATION JUNIOR AMBASSADORS: The MSC Foundation provides young guests with the tools for understanding projects such as marine conservation, making them the centre of dedicated activities involved in bettering the world.

MSC Reveals Family Features Aboard New World Europa

MSC Reveals Family Features Aboard New World Europa

MSC Cruises today revealed details of the facilities and activities designed for kids and families on board the new MSC World Europa, set to come into service in December 2022.

The ship will feature the largest kids’ area in MSC Cruises’ fleet spanning 766 square meters with seven distinct spaces dedicated to different ages from babies to 17 years old, the company said in a press release.

Matteo Mancini, Kids’ Entertainment Manager, MSC Cruises, said, “We have invested heavily in the entertainment offering for our younger guests, and we know they value the latest technology, trends and experiences. We have worked to introduce real innovations in both the design of the facilities as well as the development of an incredible program of activities, all carefully planned to ensure that the differing needs of all age groups are met - from our youngest guests through to teenagers. More than 350,000 young people who have travelled with us over the years and we have listened to their feedback. MSC World Europa reflects these learnings and we have been inspired to create experiences that blend technology and social media with activity and sport to create fresh and new entertainment for the kids who sail with us."

The Kids’ Clubs are available from the youngest guests through to teens and activities are organized according to age group:

• Especially for babies: Baby Club for toddlers up to 3 years, with qualified crew members
• For the younger kids: Mini Club and Juniors Club (3 – 11 years)
• For the older kids: Young Club and Teen Club (12 – 17 years) including a brand-new TEENS LAB, a totally immersive, tech-filled, modern room just for teens

MSC Cruises has dedicated childcare services to give parents the freedom to enjoy the ship, safe in the knowledge that their children are being cared for by dedicated and highly trained staff. Many of these services are offered in collaboration with Chicco – a leading global baby brand and a long-term MSC Cruises partner.

New:

• LEGO CELEBRATION ROOM: The long-standing partnership between LEGO Group and MSC Cruises continues to surprise fans with a never-seen-before room celebrating LEGO's “90 years of Play."
• HIGH-TECH ACTIVITIES: Pushing the boundaries of kids’ entertainment, MSC Cruises has developed exciting new activities blending games with high-tech features to create moments of pure pleasure. Within Juniors, Young & Teens Clubs, guests will have access to over 21 of the latest consoles, seven VR stations and more than 50 different videogames
• 3,2,1 KNOCK: This never-seen-before gameshow for the whole family is inspired by the challenges and colours of Asian entertainment: K-pop, Japanese games and tests that will leave the audience breathless
• BEAT THE MUSIC: The whole family will be the star of an unmissable interactive and digital game show dedicated to music and suitable for all ages. For the first time on an MSC Cruises ship, guests will be able to play the game through a dedicated app. In this battle, parents work to identify the latest music their kids are listening to, while kids work to name the classics their parents love the most
• Z ACTIVE: A brand new and exciting sports program for kids and teens including football, basketball, zorb ball and, for the first time on board, pickleball and hoverboards
• DRONE ACADEMY 2.0: This high-tech and high-energy drone relay race comes to life at night thanks to fluo effects and glowing drones. New POV cameras and VR bring the experience to life while navigating 15 obstacles in the quickest time possible

Favourites: 

• CABIN 12006-THE EXPERIENCE: More than a cabin, Cabin 12006 is a live entertainment experience, with seven different activities including a family game show and a casting session with performances. The web series, with over four million views and two million interactions on the web, has been written and shot in collaboration with Viacom, the media group behind the kids’ channel Nickelodeon, to develop an original, authentic and high-quality web content for kids. 
• MSC DANCE CREW: Developed in partnership with Fremantle, the production company behind the globally successful TV talent shows including Idols, The X Factor and Got Talent series, this competition experience sees teams of 10-17 years battling it out to win the title of dance crew of the year.
• LEGO EXPERIENCE ONBOARD: With a wide range of LEGO  bricks and toys onboard, kids have the opportunity to express their creativity whenever and wherever they want! At the end of the LEGO® EXPERIENCE ONBOARD, each child will receive a diploma, certifying that he/she is now a Junior LEGO Master Builder.
• MSC FOUNDATION JUNIOR AMBASSADORS: Thanks to the MSC Foundation, the MSC Group is committed to providing its young guests on board with tools for understanding projects such as environment, marine conservation, and education and community support.

MSC Cruises partners with Jean Louis David hair salons

Hairdresser Jean Louis David has taken over the salons on several MSC Cruises ships, and the brand will be expanded fleetwide under a new partnership agreement.

Jean Louis David, founded in 1961 in Paris, has over 1,000 salons internationally. It will expand to 11 existing MSC ships and to new ships, beginning with the MSC Meraviglia in June 2017.

The first Jean Louis David salons are already open on the MSC Preziosa, MSC Fantasia and MSC Poesia. 

MSC’s agreement with Jean Louis David is the latest in a string of partnerships with brands that include Lego, Samsung, Cirque du Soleil and chocolatier Jean Philippe Maury.

Jean Louis David is owned by the Provalliance Group of Paris. 

The stretching of MSC Sinfonia is underway

MSC Cruises’ €200m Renaissance Program will see the second ship in drydock for the next 10 weeks as the MSC Sinfonia arrived in Sicily for her stretching.

Fincantieri’s marine engineers will carefully bisect MSC Sinfonia’s hull, after which the two halves of the ships will be slowly drawn apart.

On January 20-21 they will insert a prebuilt 2,200-ton, 24-metre midsection containing 193 extra cabins. Then they will refit and renew much of the ship’s interior, bringing an enhanced sense of comfort and space.

On Jan. 9, the new midsection was floated into the shipyard and hauled into the drydock area where MSC Sinfonia will remain for the duration of her stay.

Once the work is complete and sea trials completed, the larger MSC Sinfonia will weigh anchor from the shipyard on March 25 for Genoa, from where she’ll begin for her maiden cruise to Ajaccio, Barcelona and Marseille.

MSC Sinfonia will feature new purpose-built areas for children created in partnership with Chicco and LEGO,  and a new Baby Club, Mini Club, Young Club and Teens Club. MSC Cruises has also reimagined the onboard dining experiences, keeping the buffet open 20 hours per day and installing fresh new dining spaces, a brand new lounge and an extended restaurant.

The ship’s MSC Aurea Spa will also be enriched with additional massage areas, and a new outdoor spray park will be added on deck 13 – an exciting series of playful water features and jets.

The remainder of the Renaissance Program will progress according to the following schedule:

•    MSC Opera: 2 May to 4 July 2015
•    MSC Lirica: 31 August to 2 November 2015

MSC Cruises currently carries roughly 40,000 guests per day, but by 2022 will double its capacity to 80,000 guests a day – 3.4 million per year – once the Renaissance Programme is completed and the last of seven planned ships is delivered.