Showing posts with label Expedia. Show all posts
Showing posts with label Expedia. Show all posts

Friday, 24 April 2020

Expedia to raise $3.2bn funding ‘to survive’

Expedia to raise $3.2bn funding ‘to survive’

Expedia to raise $3.2bn funding ‘to survive’

Expedia has named group vice-chairman Peter Kern as new chief executive and announced moves to raise $3.2 billion in funds.

Kern has been running Expedia with chairman Barry Diller since the removal of former chief executive Mark Okerstrom in December.

The $3.2 billion in new capital will come via a $1.2 billion investment by private equity firms Apollo Global Management and Silver Lake and $2 billion in new debt.

Apollo Global Management and Silver Lake will each receive a seat on the Expedia board.

The group also announced acting chief financial officer Eric Hart will take the role permanently. Hart took over from former chief financial officer Alan Pickerill, who left alongside Okerstrom.

Expedia said it would seek government aid in countries where it could and announced the furlough of employees and reduced hours of others, initially to the end of August

The group said executive salaries would be cut by 25% and board members be paid nothing for the remainder of the year.

In February, Expedia announced the loss of 3,000 jobs, 12% of its workforce, as Diller pronounced: “We are stopping doing dumb things.”

In a statement yesterday Diller said: “We have one mandate to conserve cash, survive and use this time to reconstruct a stronger enterprise.

“We are unable to make any predictions as to when travel will rebound but emphatically believe that it will.”

The $2 billion in debt will be raised through the issue of ‘senior unsecured notes’ (bonds) and is expected to close on May 5.

In a statement, Expedia said: “These efforts are part of a comprehensive strategy to enhance Expedia Group’s financial flexibility and strengthen its liquidity position.

Kern has been a member of Expedia’s board since 2005 and vice chairman since 2018. He was chief executive of Tribune Media until September 2019 and is a managing partner of private equity firm InterMedia Partners.

Hart has been with Expedia for 11 years and chief strategy officer since November 2019. He previously ran Expedia’s CarRentals.com brand for three years of oversaw corporate strategy.

Kern said: “Between the significant steps Expedia Group continues to take to simplify the business and this new funding, we are in a better position to rise to the current challenge and come out even stronger. We understand the financial challenges ahead.”

Tuesday, 2 June 2015

Opportunities in the industry’s Asia expansion

Opportunities in the industry’s Asia expansion


The development of China as a cruise market means new ships are going there instead of to North America, which is a mild source of anxiety for travel agents in the U.S. and Canada.

But it also serves to put the spotlight on Asia and encourage travelers to explore that part of the world.

At Expedia CruiseShipCenters, trips to Asia were up 10% in 2013, up 37% last year and up 95% so far in 2015, said Matthew Eichhorst, president of the Vancouver-based franchise.

“That’s sending people on itineraries to Asian ports,” Eichhorst said. “It’s not all China; there might be a little bit of Hong Kong, Singapore, Thailand, Japan.”

Two types of customers are likely prospects. The first is experienced cruisers who have seen other places — the Caribbean, Europe — and want to expand their horizons. North Americans of Asian heritage who are curious about their ancestral homes, or have relatives in Asia, are another active segment, Eichhorst said, adding that Vancouver in particular has a large population of Asian ancestry to draw on.

River cruises in Asia have been around for a while but are benefitting from the overall rise in river cruise interest, Eichhorst said.

Because of the long flight times involved in travel to Asia, cruise customers are often looking for pre- or post-cruise activities and lodging there, adding to the attractiveness of the sale for agents.

Asian cruise sales are up, in part, because at every age travelers are more adventurous than they were 20 years ago, Eichhorst said. But travelers want to feel secure about their provider.

“They are looking for a trusted brand when they go there,” he said. “There’s definitely a few operators that are in the Asia market that aren’t what you’d call North American brands.”

Eichhorst encourages his agents to think big and initiate the conversation with clients.

“Speak to all the places they can go, and people will put it on their bucket list and maybe they’ll do Caribbean four more times before they go there, but really tell the stories about amazing places you can go,” he said. “You sort of plant that seed as to the opportunity, because it’s probably an 18-months-out buy.”

Wednesday, 3 December 2014

Phocuswright: Mobile is key battleground, but it’s not all about apps

Phocuswright: Mobile is key battleground, but it’s not all about apps

By Travolution
By Travolution

Image: Phocuswright's Marcello Gasdia
Mobile is now firmly established as the key battleground as the world’s biggest online travel firms fight for dominance.
At last week’s Phocuswright conference in Los Angeles, global giants Booking.com, TripAdvisor, Expedia and Kayak all highlighted mobile as vital to success.
Central to this for online agents and metasearch sites is how they use the mass of data available to personalise the mobile experience to tailor results for customers.
In emerging markets such as China and India the channel is essential as consumers are getting online through mobile first rather than via desktop.
Sam Shank, founder of HotelTonight, the mobile-only last minute hotel booking app, said the OTA role was evolving so that they were becoming more like personal travel assistants.
And Darren Huston, chief executive of Booking.com, the commercial engine of the world’s most valuable online travel firm Priceline, said: “Mobile is critical as a new platform to drive transaction but, more importantly, it’s offered everyone a computer in their pocket.
“People now book the first thing they need in a destination and then wander around with a phone.
“Mobile’s transforming the ability to create really cool end-to-end experiences for our customers.”
Dara Khosrowshahi, chief executive of Expedia, said the OTA was benefiting from a growing travel industry and, in particular, the fast-expanding mobile sector.
Kayak founder Steve Hafner said the Priceline-owned metasearch site’s focus was on improving its app and a “very different experience” would emerge in the next six months.
Facebook global head of travel strategy, Lee McCabe, said travel was trailing other online sectors in terms of the app experience.
“The most important thing is convenience: do not make me work too hard; if it’s a transaction app, let me transact quickly and easily.”
A major open question for travel firms remains whether to favour apps or the mobile web, and Phocuswright produced research among US users suggesting the jury remains out.
Marcello Gasdia, Phocuswright senior analyst, said high level of use of mobile apps suggests they are dominant, but firms should not be too quick to discount the mobile web.
Gasdia said most app use involved three activities: checking emails, social media and gaming, with the amount of time spent in Facebook accounting for half an hour a day on average.
“Travellers are doing very few things in apps, creating the illusion they are taking over the mobile web,” said Gasdia.
Travel app usage, whether it involves a metasearch site, an OTA or a hotel or accommodation review or airline site, accounted for just 1% of daily app use.
TripAdvisor was found to be used by 30% of smartphone owners. Of these, 30% used the app and 18% the mobile website. Only 38% of visitors were app-only.
For OTAs, the research found there were nearly twice as many mobile web users as app users, the former averaging seven page visits per session while apps saw five sessions a month on average.
“App users were not opening these OTA apps every single day. Reach was not as high as we anticipated,” said Gasdia.
The Phocuswright research found even among people known to be actively planning a trip in June, OTA app engagement was low at just one in 10.
More than four in 10 did use an airline app, suggesting a “sweet spot” that was driving app adoption for airlines, said Gasdia.

Saturday, 5 April 2014

Expedia adds Media Lounge offering free travel apps

Martin Ferguson
Martin Ferguson

Travellers who download the Expedia app to their iPhone or iPod Touch will be offered a host of other free travel apps from today.
The online travel company has unveiled a new feature called Media Lounge where Andy Washington, managing director of Expedia UK, said users would find premium apps and content to complement their travel experiences. 
The company said the development marked a shift from driving transactions and only engaging with travelling consumers to offering a richer content-based service.
Until now Expedia’s app pushed out practical trip information, such as flight alerts. 
Now it will, on the first Wednesday of every month, offer users a paid-for app free of charge.
The first app available in the Media Lounge is Over, a photo-editing app that enables travellers to personalise photos by adding text and artwork.
Outside of this offer it would cost £1.49.
In addition to the free apps, Expedia said it would recommend other apps, such as flight trackers and Wi-Fi finders.
“It is a way of making a trip easier, more relevant and enjoyable,” said Washington. “We’re in a digital age, and engaging with mobile and tablets users is so important.”
Washington said the marketplace was heavily defaulted towards Apple products. He acknowledged Android was growing in popularity but could not put a timeline on when the Expedia app would be available on this operating system. 

Thursday, 16 January 2014

Cruise.co.uk partners with marketing specialist Tradedoubler

Cruise.co.uk partners with marketing specialist Tradedoubler

By Travolution
By Travolution


An affiliate marketing programme is being launched by Cruise.co.uk in partnership with performance marketing specialist Tradedoubler.
The online cruise agent will benefit from integrated tracking across desktop, mobile devices and landline in order to diversify its marketing channels and boost sales.
This will enable the company to capture and track all audiences, both online and offline.
Tradedoubler has also worked with Cruise.co.uk to produce a creative marketing and commercial model to help drive traffic and sales to the cruise aggregator’s website.
Tradedoubler already works with travel providers such as Royal Caribbean, DFDS and Expedia.
Cruise.co.uk head of strategic partnerships Brendon Collins said: “Prospective consumers often want to talk to a cruise agent, even if they’ve found a discounted deal online.
“With our previous affiliate marketing campaigns, we were unable to track [once the customer was on the phone] which online promotion the lead had generated from.
“However, we will be able to track the history of the consumer’s purchase journey from start to finish and the network of publishers accordingly, thanks to Tradedoubler’s seamlessly integrated tracking tool.”
Dan Cohen, regional director at Tradedoubler added: “Affiliate marketing programmes progressively need to be integrated through multiple channels and be tracked, to capture optimal audiences and maximise the return-on-investment for the advertiser.
“By being able to track the full purchase journey, advertisers will gain insight to keep re-modelling and evolving their affiliate marketing programmes, to further drive traffic and sales.”

Thursday, 26 December 2013

The top stories of 2013

The top stories of 2013

By Bill Poling
Year in reviewYears hence, you’ll want to have an answer when the person in the next rocking chair asks, “What year was it when we didn’t have any hurricanes?” That will be 2013.

This answer will be the same if they ask when ARC shut down Helix, when Delta bought a piece of Virgin Atlantic, when the New York Hilton gave up on room service, or when Hyatt went into all-inclusives.

But that will be just for starters. For the real conversation about 2013, you’ll need to refer to one of those Top 10 lists that journalists love to conjure up this time of year.

You’re in luck. We’ve done it again, and we present Travel Weekly’s Top 10 travel news stories of 2013.

Radical change  
for Carnival Corp.

• 2/18: Cruisers booked on Carnival Triumph forced to change plans
• 2/25: Triumph suits add to Carnival woes
• 7/1: Arison steps down as CEO, names successor
• 8/5: New on the job, Carnival Corp. CEO Arnold Donald is ‘listening’


A year after the devastating loss of life from the capsizing of the Costa Concordia, Carnival Corp. was again haunted early in 2013 after an engine room fire disabled the Carnival Triumph in the Gulf of Mexico on Feb. 10. The plight of the ship and its passengers, drifting with limited power and no propulsion, grabbed the headlines, flattened the Wave season for much of the industry and set the stage for what would turn out to be a year of transformation for the world’s largest cruise company.

In June, Carnival Corp. Chairman and CEO Micky Arison hired former Carnival Cruise Lines CEO Bob Dickinson as a consultant on distribution issues and to enhance the company’s relationships with travel agents.

But that was just the beginning.

Days later, Arison — son of co-founder Ted Arison — announced he was relinquishing the CEO role to long-time board member Arnold Donald, a relative unknown in the industry despite his 12 years of service as a director.

Soon there were signs of a new approach to trade relations. An open letter from Arison to agents, in a widely circulated advertisement in October, acknowledged the role of agents in the company’s success. And in response to agent concerns, Carnival Cruise Lines revised its rate structure to simplify its categories to make them easier for agents to explain and to sell.

The evolution continues. As Donald settled into his new role, the company reshuffled its top management, creating a new advisory role for former vice chairman and COO Howard Frank. The company also created Holland America Group, creating a central management for the Holland America, Princess and Seabourn brands.

In all, Carnival Corp. underwent more radical change in 2013 than it had in the previous decade.

Radical change at American Express

• 4/15: AmEx to sell Travel Impressions to Apple
• 9/16: AmEx agrees to sell publishing unit
• 9/16: AmEx closes its 20 travel offices
• 9/30: AmEx to sell half of business-travel division to Certares


American Express might be running a close second to Carnival as the year’s most changed travel company, partly a reflection of its renewed focus on financial services and a desire to pare down noncore functions.

The first jolt came in April with the sale of Travel Impressions and other AmEx tour operations to Apple Leisure Group, parent of Apple Vacations, AMResorts and other brands. The sale was not only notable for what AmEx was giving up, but for what it portends for Apple, newly acquisitive after a cash infusion by Bain Capital in 2012.

Months later came the divestiture of American Express Publishing Corp., publisher of Travel + Leisure and Food & Wine, to Time Inc.
American Express also disclosed plans to close some 20 storefront offices that sell leisure travel, moving agents in those offices into the ranks of work-at-home travel counselors.

But the big shocker came in September when it was announced that American Express was to sell half of its Global Business Travel division, essentially turning a $30 billion travel management operation into a 50-50 joint venture with an investment group headed by Certares International Bank.

As with the Travel Impressions sale, the transaction raised eyebrows not only because of what AmEx was spinning off, but also because of the identity of the buyer: The CEO of Certares is Michael “Greg” O’Hara, co-chair of Travel Leaders Group.

Where that leads could be prove to be a major story for 2014.

Whither Travelocity?

• 6/24: Travelocity Business sold to BCD
• 8/26 Expedia to power Travelocity sales
• 9/2 Expedia-Travelocity deal could shift online sales away from hotels


Travelocity was a pioneer in the online travel game. A decade ago, if there was talk of the “Big Two” in online travel, it was understood to mean Travelocity and Expedia, often in that order.

But by 2006, Expedia’s focus on merchant hotel sales had helped vault it to the No. 3 spot on Travel Weekly’s Power List, with sales volume of $15.6 billion. That was twice the total of the former online leader, which got a late start in the race for supremacy in hotel bookings.

Since Sabre was taken private by Silver Lake Partners and Texas Pacific Group in 2007, the inner workings of its Travelocity unit have been less than transparent, but two events in 2013 strongly suggest that the brand might be succumbing to its challenges.

In June, the company sold off its corporate booking tool, Travelocity Business, to BCD Travel for an undisclosed sum. There had been speculation at the time that the spin-off was part of a housecleaning prior to an initial public offering, but the stock offering never came.

Instead, two months later, Travelocity disclosed plans to essentially outsource all of its operations to Expedia, a virtual merger — or virtual takeover — that is expected to kick in next year.

In addition to giving a big boost to Expedia in its market-share battle with Priceline, the deal, in the words of one analyst, amounted to a Travelocity “surrender” to its long-time rival.

Travelocity, however, remained insistent that even though Expedia will be powering its site, the deal was a partnership rather than a merger, and that it fully intended to grow the brand.

Where does the gnome go from here?

The debate over NDC

• 3/18: IATA seeks DOT OK on NDC resolution
• 4/22: Fear of unknown grows rampant as IATA pushes NDC initiative
• 5/6: Filings with DOT on NDC reveal deep airlines/agents split
• 7/21: IATA responds to critics of Resolution 787


IATA filed its application for DOT approval of its Resolution 787 in March, setting off a firestorm of criticism. IATA described the plan as a well-intentioned effort to set XML messaging standards so that airlines could distribute ancillary services and customized service bundles through the agency channel.

That sounded innocent enough, but critics charged that behind the veneer of innocence, the airlines were trying to force a new distribution paradigm down the industry’s throat. And the filibuster was joined.

Numerous stakeholders in the intermediary channel, including ASTA and the Travel Technology Association, said the plan would eliminate comparison shopping, prevent consumers from obtaining anonymous fare quotes and require travelers to reveal too many personal details to make a booking — all of which IATA denied.

As negative comments overwhelmed the DOT docket, the airlines passed a resolution at IATA’s Annual General Meeting in June stating that the New Distribution Capability (NDC) wouldn’t do any of the pernicious things that critics said it was trying to do.

As the year progressed, tempers cooled as IATA offered, and ASTA accepted, an opportunity to get more involved in the process. Travelport adopted a more conciliatory attitude, and other industry officials began to admit publicly that if new airline products are to be available through agents, then some kind of XML messaging standard will be a crucial part of making that happen, whether it comes from IATA or not.

Merger surprise

• 2/18: AA-US airways merger valued at $11 billion
• 8/19 DOJ antitrust suit to prolong battle that’s decades old
• 11/18 Slots deal clears way for merger


The Justice Department’s antitrust division surprised the industry in August by challenging the American-US Airways merger, an $11 billion deal announced in February and widely seen as the final act in a series of airline mega-mergers.

The department claimed that the merger would reduce competition in numerous domestic markets and give the merged carrier an impermissibly large share of takeoff and landing slots at Washington’s Reagan National Airport.

Although consumer advocates cheered the move for attempting to put the brakes on the airline merger trend, the challenge was widely criticized by business and legal analysts, who said the case rested on a faulty analysis.

The carriers vowed to fight it out in court, but after the presiding judge asked the parties to give mediation a shot, they quickly came up with a settlement.

The deal calls for the carriers to sell off 52 pairs of Washington slots and 17 pairs at New York LaGuardia and to relinquish two gates at each of five major airports around the country.

Determined to get more low-fare competitors and new entrants into the slot-controlled airports, the Justice Department will supervise the sales and approve the buyers.

American and US Airways said the divestiture and other conditions won’t cause them to miss their goal of $1 billion in synergies after the first year, and they closed the deal on Dec. 9, emerging as American Airlines Group.
 Government dysfunction

• 2/25: Travel could be the public face of sequestration’s budget cuts
• 4/22 Industry gets first measure of sequester’s travel impact
• 4/29: FAA: Staffing cuts created 40% jump in delayed flights
• 5/26: FAA budget issue might obscure more weighty industry factors


Goofy government might be an everyday event in Washington, but in 2013 partisan gridlock in Congress created two avoidable fiscal crises that had a direct impact on travel: a sequester and a shutdown.

The sequester consisted of a package of automatic, across-the-board spending cuts designed to be so harsh and indiscriminate that Congress would be motivated to pass a budget in order to avoid them.

It didn’t work. The spending cuts, softened by an interim amendment, went into effect in March, disrupting air traffic control and slowing customs processing at gateway airports. It even threatened to delay the reopening of Yellowstone’s snow-covered roads, until some local tourism and business interests in Wyoming chipped in to get the roads plowed.

The spike in flight delays prompted Congress to soften the impact on the FAA. The furor over funding subsided until the beginning of the fiscal year, when another budget stalemate shut down virtually the entire federal government for 16 days in October.

The shutdown emptied national parks and closed numerous attractions, monuments and museums to the puzzlement of many overseas visitors. Travel or participation in conventions or meetings by government employees also came to a halt.

The U.S. Travel Association estimated that the episode cost the economy $152 million a day in travel-related spending, or $2.4 billion in all. Whether our elected officials learned anything from it remains to be seen.

Regulating cruises?

• 3/25: New York Sen. Schumer proposes cruise bill of rights
• 5/27: Cruise lines adopt first ‘bill of rights’ for clients at sea
• 8/22: Rockefeller calls for DOT oversight tax on cruise lines


Acting to quell growing criticism and media attention, CLIA member cruise lines in May voluntarily adopted a bill of rights for passengers, specifying, among other things, the right to refunds for canceled or interrupted cruises and the lines’ obligations in the event of disruptions or emergencies.

The 10-point plan went beyond a six-point list that had been suggested by Sen. Charles Schumer (D-N.Y.), but it wasn’t enough to deter Sen. Jay Rockefeller (D-W.Va.), the powerful head of the Senate Commerce Committee.

Rockefeller, who browbeat industry executives during a July oversight hearing, introduced a Cruise Passenger Protection Act that would make the CLIA Bill of Rights enforceable in courts and empower the Transportation Department to impose a consumer protection regime on cruise lines, with the power to levy fines for violations.

He also introduced a bill to address his long-standing complaint that cruise lines don’t pay their fair share of federal taxes. The bill would subject foreign flag cruise lines to U.S. income tax and add a 5% excise tax, or “gross receipts” tax, on all U.S.-related cruise revenue, potentially amounting to hundreds of millions of dollars per year.

The cruise lines are fighting it and, from the industry’s perspective, the congressional Republicans’ general distaste for new taxes and new regulations may work in their favor, but the cruise lines’ public image is still fragile. Could another stranding or incident at sea tip the balance?

Reinventing car rental

• 1/7: Avis’ Zipcar purchase suggests car-sharing business has legs
• 4/8: Hertz bets on car-sharing as ‘future’ of auto rentals
• 7/22: Car-sharing the newest frontier for big three rental firms


When did car-sharing come of age? You could say it was in 2007 when Zipcar and Flexcar merged to create a single national brand, or in 2011 when Zipcar’s IPO gave it a market cap of $1 billion, but we vote for Jan. 1, 2013, when Avis Budget agreed to pony up $500 million to acquire Zipcar, the leading car-share operator with, at the time, some 750,000 members — many on college campuses.

Some of Zipcar’s fans saw the move as a dispiriting takeover of a plucky upstart by a corporate Goliath. But the transaction also validated the business model and signaled that car-sharing was here to stay: Avis not only wanted in, it was paying a premium and paying in cash to get in fast.

The deal closed in March, and within weeks, Hertz put its own car-share division on steroids, adding self-service technology for hourly rentals to thousands of cars in its fleet. Dubbed Hertz 24/7, the service is now available in some 300 locations in six countries.

Enterprise also got into the act by combining several acquisitions to create Enterprise CarShare, and then moved into the ride-share space by acquiring Zimride, which matches drivers with passengers — all online, of course.

Car-sharing took on an added twist at several airports this year when startups FlightCar and Hubber began to recruit airline passengers to make their own cars available for short-term rentals while they were out of town.

Why rent when you can share?

Dreamliner woes

• 1/21: Safety concerns prompt 787s to be grounded around globe
• 4/29: United eyes 787 return for Denver-Japan


In a severe blow to Boeing, the FAA grounded the entire fleet of the 787 Dreamliner for three months early this year, the first such action against a major airliner since the DC-10 grounding in 1979.

This time, the grounding did not follow a horrendous crash, but the 787, barely into its second year of service, had experienced numerous instances of overheating, smoke and fires in its battery compartment early in January. A few such incidents could be chalked up to the teething pains common with most new aircraft types, but by midmonth the FAA had seen enough.

The immediate impact was confined to the handful of airlines that had taken delivery, with the schedules of Japanese rivals Japan Airlines and All Nippon Airways being the hardest hit.

Before its launch, the 787’s composite structure was thought to be the most radical and risky feature of the aircraft, but the grounding was triggered by something much more mundane — the backup battery for the auxiliary power system, for which Boeing had chosen lithium.

The grounding prompted Airbus, which is developing a competing aircraft, the A350, to forgo lithium batteries for the initial version of its plane and rely instead on older (and heavier) nickel-cadmium technology.

Boeing engineers came up with a solution that got the aircraft back into service, and deliveries resumed, with Boeing boldly predicting that the grounding would not have a significant financial impact.

Though the 787 program has been plagued by delays, some 60 airlines around the world have 1,000 on order. Perhaps the Dreamliner is finally over the hump.

PEDs in flight

• 11/4: FAA approves use of mobile devices at takeoff, landing
• 11/25: FCC to review ban on in-flight cellular


In-flight service has been revolutionized by seats, beds, baggage fees and WiFi, but airline passengers were mostly turned on in 2013 by government pronouncements about what they could and could not do with their personal electronic devices.

The FAA kicked things off in 2012 when it empaneled a high-level advisory committee to review all the technical and human factors related to the use of electronic devices such as laptops, e-readers, tablets and smartphones during critical phases of flight, such as takeoffs and landings.

The panel made its recommendations in September 2013, and a month later the FAA adopted a procedure that would enable airlines to permit gate-to-gate use of virtually all devices except cellphones for voice calls, which remained the subject of a ban by the Federal Communications Commission (FCC).

Within days, most major airlines were taking steps to get in compliance with the FAA guidance, to the cheers of frequent and infrequent flyers alike.

The rest of the world took notice. The European Aviation Safety Agency, which sets standards for the European Union, had a representative on the FAA panel and followed the U.S. action with a pronouncement of its own, closely matching the U.S. rule.

But the story didn’t end there. In November, the FCC made a surprise announcement that it was reviewing its ban on cellphone usage, which was based on outdated technical information.

Some foreign airlines had already proved that with so-called Picocells or cellular relay stations on their aircraft, it was possible to provide in-flight cell service without disrupting networks on the ground.

The news was greeted with trepidation by travelers, who feared an outbreak of loud and unending cellphone chatter, but the FCC cautioned that it’s merely addressing the question of technical standards.

Whether to allow mobile phone use in flight — for data, texting and/or voice — will remain a decision for individual airlines, all of whom know that passengers can vote with their feet — and their tweets.

But just hours after the FCC voted to begin its review, Transportation Secretary Anthony Foxx stated that the Department of Transportation was assuming authority over the use of cellphones onboard aircraft on the grounds that it was a matter of consumer protection.

Wednesday, 23 October 2013

Google updates the UK customer journey with latest travel data

Google updates the UK customer journey with latest travel data

By Travolution
By Travolution

The number of websites UK travel consumers look at before booking has dropped considerably, according to the latest Google data.
Nigel Huddleston, head of travel at Google, told the Abta Travel Convention in Croatia this week that the average is now 11 compared to around 20 just a few years ago.
However, the rise of mobile means around four to five sites may be added to that figure, he said. Mobile has a far smaller conversion rate and most firms adjust their figures to take account of this.
However, Google insight shows just how important mobile is becoming, with sharing - such as photos on holiday or ideas before booking - now becoming part of all of Google’s ‘Five Stages of Travel’.
“The fifth stage of travel – sharing – is now part of the entire process. People are sharing ideas at the very earliest stages of travel,” Huddleston said.
“We have research to suggest 86% of smartphone owners share photos on holiday and people look at social media every single day when on holiday.”
On desktop three out of four people use search and in any given month an average of 44% of the UK adult population is looking for travel online.
That figure is highest in February (48%) and lowest in September (39%), and on average people take 73 days to research their trip before booking.
In looking at 11 different sites, the average person completes 17 individual online sessions. Huddleston said this pointed to the increased important of brand association.
He said in the past a customer would return to a brand three times during the search and book process. A couple of years ago that figure was two.
The Google data shows that mobile and tablet accounts for 30% to 40% of total queries and four in ten people book offline.
In terms of research, 45% do it exclusively online, 8% exclusively offline and 40% combine the two, while the remainder do none.
Huddleston said: “We are one of the most sophisticated internet economies in the world, especially when it comes to travel.
“While the internet is really important in the initial search and journey overall, visiting stores and travel agencies comes up in the list of most influential aspects when it comes to purchase decisions.
“People want validation of their choice. If they want a family holiday by the beach they want to be two miles away on the other side of a motorway.
“Is it offering good value for money? Nobody wants to go on holiday and find out the person next to them has got it cheaper than they have.”
Delegates were told that, although advanced, travel has lost its leadership position online to the retail sector.
“One reason was we were forever trying to push our customers to the booking point when they were not ready to book. Very few sites do a good job of inspiring the customer.”
Huddlestone picked out easyJet’s recently launched Inspire Me tool as a good example of something he said Google was seeing more of.
Google has seen a huge rise in tablet traffic but around a third of this is being done while the user is sitting on the sofa at home, probably watching a second screen, the TV.
Huddlestone said the Brits love their smartphones and while it is more difficult to get conversions on these devices, sectors like hotels and some OTAs are doing well.
The data shows while 26% of Brits use smartphones to research, only 12% go on to buy on the device. Smartphone package holiday bookings account for just 3% to 4% of the sector.
Google is seeing increased use of other visual functions like maps and photo tours. It has added flight routes to Google Maps and 360 degree tours.
Voice search is the next big thing, Huddlestone said, before demonstrating how the experience is becoming a lot more intuitive and semantic.
“Technology is improving and we are trying to be a little bit more human in the ways we interact, a little bit like if you went into a travel agent.”

Monday, 14 October 2013

Mobile could pose biggest threat to travel stores of the future

Mobile could pose biggest threat to travel stores of the future

By Travolution
By Travolution

The move by technology giant Apple to establish a high street presence should provide the inspiration for the bricks and mortar travel stores of the future, but mobile could emerge as their biggest threat.
The fourth annual WTM Vision half-day conference in London debated the future of the high street with David Burling, managing director of Tui UK and Andy Washington, managing director of Expedia taking part in a panel debate.
Burling used the example of Apple, which has a network of stores throughout the UK in prime locations showcasing its products, as an example of how the future of the high street might look.
“The travel agency has evolved and it will keep evolving. If you have bookings that can be transacted across different channels the stores of the future may be different from the stores of today.
“What is clear is that the quality of the service and advice that good travel agents can give is still very important.
“Channels are becoming more blurred. The technology will become more available for consumers to start the booking in one channel and finish it elsewhere.
“The strength of the retailer is really around the product knowledge and customer service but there is also a role for the stores of the future offering more inspiration at the very early stages of the booking.
“Who would have believed that Apple of all people would have decided to open a load of retail stores?”
Mike Greenacre, former managing director of Co-operative travel  and a delegate at today’s event agreed.
“I very much agree with Dave about inspiration. The high street has greatly evolved and I think it will continue. The big change that will come is how retail stores embrace this technology.
“Where there is an Apple store it’s the busiest shop in town by a long long way.”
However, Andy Washington, managing director of Expedia UK, said: “The biggest threat to the high street us mobile.
“What’s stopping me going into a high street store getting them to do all the work and then googling it on my mobile to find it cheaper?”
Burling said Tui UK’s strategy is based around its differentiated product offering that stems from its close partnerships with hoteliers that has seen it develop a number of resort concepts.
“We want to be involved in designing a particular hotel experience with our partners. By doing that we get a better consumer experience, better repeat business and better reviews."
Burling said concepts like its Splashworld water park resorts were showing “huge growth”.
“It’s identifying the customer requirements and working with hotel partners. We can do that because of our scale.”

Thursday, 26 September 2013

The world-changer

The world-changer

By Arnie Weissmann
There are a handful of companies in the world that are recognized for extraordinary levels of customer engagement: Apple, Amazon, Starbucks and Zappos define the set and are much admired (and dissected) as models of New Marketing. 

It's hard to find a parallel in the travel space. The large online travel agencies (OTAs) such as Expedia, Priceline and Orbitz have certainly changed the travel-buying habits of millions of Americans, but as their leadership knows quite well, there's very little loyalty to individual OTAs. They built their brands on the promise of low price and were all too successful in training consumers to believe that smart travellers not only shop online but shop around. 

BRUCE POON TIP, world changerWhile there are many travel suppliers that can point to strong consumer loyalty, with enviable repeat business rates, the industry is generally very old school in its approach to marketing and branding. Loyalty programs abound -- after all, the loyalty concept started in the travel industry, with airlines -- but the innovative marketing that produces a deeper connection between buyer and product has, by and large, been absent, with Virgin being the exception that proves the rule. 

Though not well-known in the U.S., there is one travel company, the tour operator G Adventures, whose different approach to marketing puts it, in many regards, within the same corporate set as Starbucks, Amazon and Apple. 

It certainly doesn't belong there as a result of its scale. G Adventures claims a respectable, but relatively small, $250 million in sales from 100,000 passengers last year. But its founder and chief executive, Bruce Poon Tip, has nonetheless been invited to address Apple and Google employees on his approach to customer relations, has become friends with Zappos CEO Tony Hsieh, secured a meeting with Netflix CEO Reed Hastings to discuss corporate core values and been invited to give TED talks about his marketing philosophy. 

Last week, his book, "Looptail: How One Company Changed the World by Reinventing Business" (Business Plus, 2013) was issued as a major release. The title may sound over-reaching for a company that you might not be all that familiar with, and Poon Tip is not exactly a paragon of modesty within its pages. 

But if you live in Europe, Australia or Canada, where G Adventures is better known, the claims might not seem so hyperbolic. The U.S. is currently only the fourth-largest source market for the Toronto-based tour operator, a ranking Poon Tip is eager to reorder. 

Poon Tip has brought the concepts of customer connectivity and social enterprise to travel in a unique way. On the surface, some of what G Adventures does looks very familiar: It's certainly not unusual for a tour operator to integrate aspects of philanthropy, sustainable practices and support for a destination's cultural traditions into its programs. And many other operators have launched sophisticated social media plans. 

But Poon Tip's innovation is to permeate his company with 2013 values, from the urge to give back to destinations to ironic attitudes toward escorted tours, incorporating "fun" in the workplace and tapping into the longing for belonging to something greater than oneself. 

Did I mention that the Dalai Lama wrote the introduction to Poon Tip's book? 

Road trip

The Queen Violetta, alongshore at sunset.As part of his effort to establish a greater North American presence, Poon Tip invited nine industry executives and their significant others to join a jungle cruise on the Peruvian Amazon aboard the Queen Violetta, a riverboat he leased earlier this year. 


He wanted to tell this captive audience of travel agents and consortia executives (and one outlier, a product development vice president from Marriott Vacations Worldwide) the G Adventures story, provide a G Adventures experience and listen to the feedback. I was invited to facilitate an onboard discussion around sustainability and travel. 

Poon Tip is proud of the G Adventures product, but he freely admits, "It doesn't take a rocket scientist to run a great trip." His insight was to differentiate his product by overtly telling travelers, as the title in his book trumpets, "Go on a G Adventures holiday and you will change the world." 

Change the world. Not merely that you will support a project or that a portion of the proceeds will go to charity or that if you elect to reuse your towel you will help the environment. When you book a G Adventures tour, he explicitly states, you will join a community of world-changers. 

There is nothing subtle about his messaging. And Poon Tip has little but scorn for companies that make a donation to organizations such as the World Wildlife Fund and then receive permission to put the WWF logo on their brochures. He sympathizes with companies like Marriott, which purchased huge swaths of Brazilian rainforest to protect and preserve as an offset to its global carbon footprint, and Royal Caribbean Cruises Ltd., which hired a respected environmentalist to head up its sustainability efforts. But he cites these as examples of companies "retrofitting" to a sustainability positioning. 

While he believes retrofitting is positive, his company, he told the industry group assembled in the Queen Violetta's dining room, "transcends travel." By including dialogue that doesn't focus on the trip, travel advisers can avoid selling commoditized travel and differentiate themselves from Internet competition, he said. 

Guests had an opportunity to swim in the Amazon during the trip."When I speak at Google, they never ask me about the trips," he said. "They want to talk about branding." 

And the branding is often tangential to actual tour content. G Adventure slogans such as "I'm not a tourist, I'm a traveler," speak to consumer attitudes that also reject commoditization. And they transcend generational demographics.

G Adventures was until two years ago known as GAP Adventures. It changed its name after a long legal battle with the Gap clothing chain. For Poon Tip, "GAP" was an acronym for Great Adventure People, but it had also caused him marketing headaches because people associated the company with "gap year" travel, which appeals to recent high school or college graduates. He sees the change to a more age-neutral "G" as the one bright outcome of a bitter experience. 

Another example of Poon Tip's branding approach was a contest in which consumers were invited to submit ideas for projects inspired by the slogan "What will you do today, for tomorrow?" There were four categories -- beauty, community, knowledge and freedom -- and authors of the winning proposals, judged in an elaborate event among finalists in the jungles of Costa Rica, received $25,000 grants to see the ideas, which were not necessarily travel-related, through to completion. 

World-changers

To back the brand claim that G Adventures changes the world, Poon Tip created a foundation, Planeterra, which not only supports relief efforts in locales that G Adventures operates but engineers businesses that he believes preserve traditions, improve the health of local people, create employment opportunities and may support the infrastructure of his tours, from restaurants to lodges to centers where traditional crafts are showcased. 

Some projects, such as a home for street kids in Cusco, Peru, existed before he began supporting them and do not receive G Adventures passengers. But in other instances, the services of Planeterra social enterprises are supported by and integrated into the infrastructure of his tours -- but pointedly, not available to competitors. 

"They can start their own woman's traditional weaving cooperative if they want to," he said. 

A local family gathered turtle eggs in its dugout canoe to turn over to conservation officials for protection.A short list of other Planeterra-supported projects includes training street kids in Delhi, India, to be G Adventures tour guides; a program that includes guest stays in homes of aboriginal people in Australia; and a day school for kids whose parents have died from AIDS in South Africa. 

Then there are the one-offs, in which past passengers who feel part of the G Adventures community are tapped for help. A one-night circus with street performers in Toronto to celebrate the company's 20th anniversary raised $75,000 to build an eye clinic in Cambodia (they had already funded similar centers in Tibet and Tanzania), and after identifying a need for clean water in an East African refugee camp, Poon Tip sent out a tweet to his @PlaneterraCares followers and raised $100,000 in a weekend, he said. 

Perhaps the most striking aspect of Planeterra initiatives is that Poon Tip does not support them with his own or the company's money. They are financed primarily by G Adventures passengers, although he has also received grants. 

G Adventure's blurring of the lines between the profit and nonprofit world has not been without controversy. He says he was booed by nonprofits as he stood to make a pitch for a grant before the Inter-American Development Bank. But he walked away with a $1 million grant, the first for-profit company to receive the bank's funding, he said. 

Another of Poon Tip's talking points is wealth distribution. In its most practical application, G Adventures focuses on sourcing as many employees, contractors and supplies in destination markets as possible. He pointed out that he supported the builders of the Queen Violetta in helping them "break the cartel" that dominated shipbuilding and operating on that portion of the Amazon. 

The group of industry executives on this tour visited a local school on the banks of the river and distributed school supplies. Poon Tip said that G Adventures visits schools on a rotating basis to ensure that no one "model" village gets all the benefit nor becomes dependent upon riverboat visits. 

But on a larger scale, and more worrisome, he said that only 5% of the money travelers spend to visit developing countries stays in the country, and that reality builds resentment and hostility towards the industry. "The travel industry will be held accountable," he said, and travel sellers need to understand this issue and other issues that tie into his company's philosophical positioning. Travel advisers need to be able to "speak with authority" about, for example, ethical travel and climate change. 

"To say it's too complicated is to go back to selling commoditized travel," he said. 

Ethics are complicated

Complications arise when tours are actually being run in countries where not every citizen -- or local escort or hotelier -- subscribes to Western values, ideas and ethics. 

A G Adventures guide holds a 15-foot anacondas head down with a forked stick while a guest holds on to the tail.Just such a conflict arose on our trip. On an excursion, our excellent local guides, who were trained naturalists, came across an anaconda -- or rather, they spotted about five inches of snake skin showing through a hole in the ground. They told everyone to be quiet and gather around. Using a machete, one of them hacked a seven-foot-long forked branch so the forked end extended only about five inches. Not knowing where the snake's head might appear, they prodded it through the hole, and when the snake popped through the ground a few inches to the left of the hole, one guide used the forked end of the stick to hold the snake's head down. 

The rest of the 15-foot long constrictor uncoiled to the right, and the other guide, calling for assistance from the group, grabbed its tail and held tight. The snake was held stretched out for about five or six minutes, with various group members holding on. 

Toward the end of the display, Nicole Mazza, executive vice president for marketing at TravelSavers, said, "Haven't we bothered this poor snake enough? Let's let him go." 

I later asked Poon Tip, who was present on that excursion, about the ethics of interfering with a wild animal to that extent, given G Adventure's positioning. 

"I was horrified," he said. But, he added, it was a complex scene. While he would have preferred it hadn't happened, he said that what we also saw was a reflection of the native culture of the guides, both of whom were born in the jungle. For them, this sort of treatment of an anaconda would not be considered unethical in the least. 

He said one guest asked him "if we had stressed the snake. I'm not sure an anaconda can be stressed. Every day they're hunting, and they're hunted." 

To Poon Tip's point about native culture, the guides were very excited and proud of the incident, with one of them later citing it as "the highlight of the day," ranking it above piranha fishing, the sightings of pink river dolphins, swimming in the Amazon, visiting a shaman and viewing macaws, three-toed sloths and other wildlife. 

And indeed, that afternoon two local members of the crew who had stayed behind on the ship during that excursion saw that I was downloading photos on an upper deck. They approached and asked to see photos of the snake, and had me estimate how long I thought it was. They were extremely impressed. 

Poon Tip said that perhaps a better example of local culture vs. respectful treatment of animals occurred at a lodge farther south in Peru. The property was thriving on the business G Adventures sent its way but also kept a few jungle animals captive on site. One night, the owner, drunk, chased after passengers, swinging a small anaconda over his head. 

A brown capuchin, at right, approaches a resting howler monkey.Poon Tip immediately moved the business to another lodge. But later, the offending lodge owner wrote to say his business was failing and his children were going hungry. He begged for the business back and promised not to keep captive animals. At the same time, Poon Tip was getting reports that the replacement lodge had started to keep captive animals on site. 

He ended up first splitting the business between the lodges, then added another lodge that he helped to finance. 

In the end, he concluded, it was, at heart, a cultural clash between Western and indigenous values. 

"You can take the man out of the jungle, but you can't take the jungle out of the man," he said. "And at least they're no longer killing animals just so they can show them to passengers." 

Will agents sell the message?

On the final day of the trip, I moderated a roundtable among the industry guests. I was asked to focus on sustainability but found that I had as many questions about how the company was being received by this group of agents, who represented billions of dollars in leisure business. Some excerpts: 

Arnie Weissmann, Editor in Chief, Travel Weekly: Bruce appears to believe that your clients care enough about sustainability and related issues that you could sell a tour based to a large degree on your clients' capacity for caring. Do they care? And can you sell them based on that?

Karryn Christopher, vice president of marketing, Signature Travel Network:
 Not for all purchases. That's why you have a portfolio. 

Glen Wells, senior manager, Merit: I think most travelers wouldn't consider sustainability and the issues we've been talking about. But as travel agents, we have a duty to educate people. 

Industry executives gather on the deck of the Queen Violetta during their Amazon River cruise with G Adventures founder Bruce Poon Tip.Nicole Mazza, executive vice president of marketing, TravelSavers:When I think about vacationing with my family, I do not think about sustainability. Not ever. But quite honestly, after listening to [Poon Tip] speak and what the brand stands for, if I have to choose where I want to go around the world, it's going to be one that I look at first. [Poon Tip's] belief system, what [he] stand for, really piqued my interest. 

But clients and agents need to feel this spirit and be able to share it with their clients. I am predicting [G Adventures] will become very cult-like, what Club Med was in its heyday, and it still is, in France. Their clients keep coming back because they love what they stand for. It's what G is positioned to do. 

Arnie Weissmann: Will a frontline agent who hasn't heard Bruce speak in great detail about the company be able to convey the G Adventures message?

Christine James, vice president (Canada), Vacation.com:
 Our frontline agents can take control of that sale and then drive that message to clients who are socially and environmentally conscious. 

Pelin Karaca, vice president for product development, Holbrook Travel: In our experience, if sustainable trips cost more, it adds additional pressure. The tourism industry itself, the whole industry, should be elevated so that it should never be a choice between sustainable or not. For the most part, though, people leave their beliefs at home. They just like to travel. 

Tiffany Glass, vice president for e-commerce, technology and member services, Vacation.com: It's very tough to lead on sustainability, but there are a few niches where you could. We see it in the millennials, but the millennials are not users of travel agents at this point. We also see it among empty-nesters. 

Lindsay Pearlman, co-president, Ensemble Travel Group: When it comes to sustainability, you have to say, "Does the consumer really know what that means?" They'll hear statistics like "the new [Boeing] 737 is 30% more fuel-efficient" or "the new cruise ships recycle gray water." Consumers don't really know what that means. The opportunity with G [Adventures] is that it does mean something when a consumer is having this experience. And that could be a deciding factor on future purchases. 

Arnie Weissmann: Scott, you represent a timeshare vacation company with thousands of products. Can this be sold by a call center? Can your people differentiate this experience?

Scott Bahr, vice president for product development and strategic alliances, Marriott Vacations Worldwide:
 We have 700 or so call-center agents picking up the phone, talking to 400,000 owners and their families. I don't think you can lead purely with sustainability. However, the core values that G has matches what we represent to our customers, and from that perspective, it makes a lot of sense to start with, "Who is this behind the trip?" And then we could talk about the trips, because the trips are secondary. If you can't convey alignment of values to your agents, and then from the agent to the person on the phone, you've already failed. And in our portfolio today, we have nothing that matches this product in terms of experience. 

Arnie Weissmann: Would anyone else sell the branding and positioning of G Adventures, and then the vacation?

Christopher:
 You market the experience, but you don't necessarily market the brand, because there are a lot of ways to have those experiences. 

Arnie Weissmann: Bruce, you're nodding, but I'm surprised you're nodding. You link G Adventures to all these projects. Wouldn't you expect travel agents to start off with that?

Bruce Poon Tip, founder, G Adventures:
 I would love them to, but no, that's unrealistic. In many ways, we're the extreme on the sustainable scale, and that can scare people. It's a marketing challenge, where people might say, "It's for young people." "It's for people on a budget." "It's not comfortable." We have quite a bit of our own educating to do in order to get to a stage where our brand is omnipresent. We're doing everything in our power to be that strong, but we understand where we fit on the tourism industry food chain. We're a niche product, and we'll always be a niche product, and out of 10 clients that come into your office, maybe one of them might be remotely interested in an adventure product. So, it's our goal that when someone comes in and wants something different, that our name pops up, because we'll have something for them. 

Arnie Weissmann: Earlier today, Bruce, you said you wished you were selling something that wasn't a niche product. Do you believe that five-plus years down the road, you will be as large and well-known as, say, Trafalgar or Globus?

Poon Tip: Yeah, I do. I'm driven to grow this business, so I know that, organically, we can go to a billion dollars. 

Refining brand and corporate culture

Poon Tip claims that he has had month-over-month growth this year that was never less than 35%. In addition to what he sees as a unique branding position, one other reason he's optimistic that he'll hit $1 billion in sales is travel itself is on track to become the largest industry in the world, thanks in large measure to economic growth in China, India, Russia and Brazil. Poon Tip points out that the biggest challenge is that travel isn't going to scale equally -- it might double in Peru by 2020 but grow tenfold in China, so the challenge is to pick markets intelligently. 

A tiny poison dart frog rests on the palm of the hand of a G Adventures guide.But most important to him is the further refinement of his branding and corporate culture, and much of his time is spent focusing on employees. The G Adventures office in Lima, Peru, which is the company headquarters for South America, is filled with a bright, young, energetic staff. They might have meetings in the "Legos Room," which features a table filled with small plastic bricks, or interview potential employees in the "Michael Jackson Room," complete with a statue of the singer and Michael Jackson-themed wallpaper. Interviewees spin a wheel and must answer some questions that are certainly atypical in most job interviews, such as "What was your best Halloween costume?" and "Would you rather be rich or famous, and why?" 

Poon has boiled down his company's core values to five words: People, planet, profit, passion and purpose. "I met with the CEO of Netflix. Their core values are 14 pages long. But if you're a cook for us, you'd never understand them. [Our] values could work for anything. Our vehicle is travel, but with these same values, we could sell mood rings." 

It's easy to see why a publisher would solicit Poon Tip to write a book. His head seems to be bursting with business concepts that he can reduce to pithy advice ("Happy people drive your brand to success. The Four Pillars to Happiness are: Ability to grow, being connected, being part of something greater than yourself and freedom.") 

From an industry point of view, Poon Tip's lasting impact won't be measured in book sales. He might yet, as his title promises, change the way businesses operate, but those claims today are a bit reminiscent of President Obama receiving the Nobel Peace Prize in his first year in office. 

Long term, his greatest impact on the industry might not necessarily spring from customer satisfaction or growth rates. Rather, the question is whether he will shake up the corporate behavior of a largely tradition-bound industry segment: tour operations. Tour operators have certainly evolved over the past decade, becoming more experiential and marketed, in part, through sophisticated social media, but the companies themselves follow business and branding models that have remained largely unchanged for years. 

Mazza's analogy with Club Med might be the fairest measure of G Adventure's ultimate impact. Club Med's success was driven by concept, culture, engagement and experience, and its influences created a multibillion-dollar subset of hospitality: the all-inclusive. 

Companies built on social enterprise are taking root in many industries, and it's a model that could well proliferate throughout this decade. While it would be difficult for large operations to "retrofit" along the lines of G Adventures, it's not impossible that they would create subsidiary brands that mirror its approaches to branding, marketing and social enterprise.