MSC Cruises to Increase Dominance in Europe
The European market will increase by dominated by MSC Cruises, according to the 2022 Cruise Industry News Annual Report.
By 2027 MSC will not only have the most passenger cruise capacity in Europe but also be the single largest brand, based on its new build program and projected ship deployments.
MSC Cruises, including its Explora Journeys brand, will have a total passenger capacity of 4.3 million in Europe in 2027, compared to 4.0 million for Carnival Corporation brands and 1.5 million for the TUI Group.
In addition, would be ships deployed from Carnival’s North American brands and by the Royal Caribbean Group, but their passenger sourcing, pending circumstances, is primarily from the U.S.
From 2022 to 2027, MSC will see its capacity grow by 36.2 per cent, Carnival by 3.3 per cent and the TUI Group by 41.7 per cent.
MSC is a pan-European brand, along with Costa Cruises, while national brands dominate some markets, such as P&O in the UK, AIDA and TUI in Germany.
The market capacity of the Europe-based brands is estimated at 9.2 million passengers this year and is projected to grow to 11 million by 2027.
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