German Market Growth to be Driven by TUI
The cruise brands catering to the national German market have an estimated capacity of 2.1 million passengers (double occupancy) in 2023, forecast to grow to 2.5 million by 2020, according to the 2023 Cruise Industry News Annual Report.
The growth will mainly be driven by TUI Cruises which will launch three new ships over the time period, boosting its annual passenger capacity from approximately 600,000 to nearly 1 million.
TUI is focused on the German premium market along with Phoenix Reisen and Plantours. In the luxury segment are Hapag-Lloyd and Sea Cloud.
AIDA is the largest national brand today with an estimated annual passenger capacity of about 1.4 million, but has no new builds on order, and barring any further retirements of ships, will maintain its position, dominating the contemporary market segment.
These brands offer a German-language products. In addition, other European brands also market in Germany, including MSC and Costa, as well as North America-based brands.
Germany is the single largest national cruise market in Europe.
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