Celebrity partners with Gwyneth Paltrow's Goop brand

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Celebrity Cruises will debut a "Goop at Sea" experience in partnership with the lifestyle brand founded by Gwyneth Paltrow.

Celebrity said that passengers on the Aug. 26 sailing from Barcelona of the Celebrity Apex will be able to interact with Paltrow, Goop's CEO, and Goop's chief content officer, Elise Loehnen, who will host the 11-night cruise.

In addition to a conversation and keynote from Paltrow, the cruise will feature mental health and wellness workshops, experiences led by a spirituality teacher and special Goop-curated menu items and amenities.  

Paltrow said in a statement that the brand's wellness summit was successful in translating Goop content "into a tangible, high-touch experience." 

"This partnership with Celebrity Cruises allows us to bring goop to new audiences and to meet readers where they are," she added. "Goop's brand DNA is based on curiosity, and curiosity is an essential component of travel. With Goop at Sea, we'll be invoking that adventurous spirit with a series of transformative experiences led by a few of our most-trusted wellness practitioners and healers." 

Tickets for the goop at Sea sailing begin at $750 for suite class accommodations on the Apex, which is slated to enter service in April.