CMV Targets French Market with New Brand

Launching a new French brand, Cruise & Maritime Voyages is targeting 10,000 guests per year aboard the Jules Verne which currently operating as the Astor. Service is set to begin in early 2021 following a recent announcement at the Eiffel Tower in Paris.

Clement Mousset and Cedric Rivoire-Perrochat are at the helm of the new French brand which will operate under Croisières Maritimes and Voyages banner.

The timing may be ideal, as there is no current mainstream French cruise brand following the demise of Croisières de France.

Mousset has been named general director and was previously heading up Celestyal Cruises’ efforts in the French market. Rivoire-Perrochat has been named marketing and operations director and is the former director of France for CLIA (Cruise Lines International Association).

The brand will build a 10 to 15 person team based in a Marseilles office, according to the company executives.

The plan is to offer a premium product to the French market on a year-round basis on the 550-guest ship.

"On our ship, you will find no shopping complex, no climbing wall, no circus. You will feel like you’re on a ship,” Mousset said.

The French product will also feature select adults-only departures, while six per cent of staterooms will be for the solo traveller market.

Cruises will run an average of 12 nights with a target price of 190 euro per person per day. 

The ship will arrive in Le Havre for a two-night preview cruise next April, while an inaugural cruise will sail from Le Havre to Marseilles with stops in various French ports.

Other itineraries will be far-ranging, including sailings to the Baltic, Black Sea, Mediterranean, and a long world cruise in early 2022. Sales are expected to open in early 2020. The first revenue sailing is scheduled for May 1, 2021