Princess puts a tagline on ship investments

LOS ANGELES — Princess Cruises has grouped a package of initiatives and ship upgrades into a program called “The Come Back New Promise.”

The program will encompass $450 million of investments in premium bedding, new restaurants, Broadway shows and other improvements it will make through partnerships with outside innovators.

“Our promise is to provide guests with joyful, memorable moments,” Princess President Jan Swartz said at a dockside function aboard the Ruby Princess here.

Many of the investments, such as a new customized bed and a specialty restaurant by Australian chef Curtis Stone, have been previously disclosed.  

Other elements are the Salty Dog Gastropub designed by Argentinian chef Ernesto Uchimura, the “Magic to Do” show crafted by composer Steven Schwartz, a version of “The Voice” singing competition called “The Voice at Sea” and the Chocolate Journeys program of confections from pastry chef Norman Love.

Further, the program includes “Festivals of the World” with shipboard parties, activities and musical performances themed to festivals such as Rio de Janeiro's Carnival and its partnerships with regional brewers to produce custom beers for individual vessels.