Azamara to pay Virtuoso agents more for high-value cruisers

Azamara Club Cruises and travel agency network Virtuoso have agreed to a new compensation model, in which Azamara will pay Virtuoso agents incremental commissions when they book high-value customers.

The new commission structure takes into account factors such as stateroom category booked, how far in advance the booking occurs and length of voyage.

“Virtuoso clients tend to book more than 300 days in advance, they book in higher categories, spend more on board and are brand loyal. We want to aptly reward advisers who are bringing us these valuable guests who can be converted into repeat cruisers,” Azamara CEO Larry Pimentel said in a statement.

Virtuoso CEO Matthew Upchurch said the new commission structure “recognizes the value of agencies and advisers who book higher-value clients.”