Nexion enabling agents to ‘take control’ of social media efforts

By Laura Del Rosso

 New social media tools for Nexion agents, unveiled at the host agency’s CoNexion conference in Las Vegas last month, are designed to help agents “take control of their own marketing efforts and grow their customer base,” said Nexion President Jackie Friedman.

Home-based agents who are part of Nexion can now subscribe to automated social media posts to engage with their clients on a regular basis and promote themselves and their travel products.

Friedman said that the new social media tools, part of Nexion's OnTarget program, will be available to agents, allowing them to “opt in” to any or all of them.

“Nexion's agents are entrepreneurs and business owners,” she said in a statement. “It's important for us to continually provide them with the latest innovations.”

OnTarget was created by Passport Online, Nexion's website and social media technology partner. The tools include message delivery through email, Twitter, Facebook and blogs; access to educational, informative and promotional content; the ability to promote Nexion supplier offers; and email marketing integrated with ClientBase profiles.

The email tool will enable agents to select supplier content and create emails to send to their clients along with videos, articles and other content.

The automated social media tool allows posts to be automatically “published” to agents' Facebook pages on their behalf, with preapproval from Nexion agents.
Nexion also announced that is revamping its PowerUp training program with new and updated courses. New training will feature day-to-day tasks and communication to build relationships with clients, more preferred-supplier training programs and case study assignments which include qualifying clients, researching, closing the sale and following up.

In other news from CoNexion, the host agency honored Steve Lincoln from Bridgewater, Va., and Samantha Khalil from Palm Bay, Fla., with both Circle of Excellence and MillionAir awards, recognizing them as top producers for Nexion's preferred suppliers and their achievement of more than $1 million in airline sales in the previous year.

Nexion is a subsidiary of Tzell Travel Group, a Travel Leaders Group company, and has been a host agency since 1995.