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Carnival UK announces new sales structure to create “unrivalled” agent partnerships and deliver a “new generation” of cruisers

Carnival UK has announced changes to the structure of the agent facing sales teams for its three major brands.

From early March 2013 there will be two separate sales teams, one supporting P&O Cruises and Cunard Line and the other supporting Princess Cruises.
 

This change recognises the importance of each brand’s market position and product differentiation. As each brand evolves, their subsequent distribution and marketing solutions vary and this structure will enable more dedicated resource to work with our agent partners to fulfil those needs.

The Complete Cruise Solution sales team has driven significant increases in cruise business through many agents in this country over a number of years. Now is the time to underpin that solid foundation, encourage a new generation of cruisers and build on that growth to further commercial success.

The introduction of two sales teams will increase the internal resource available to maintain the current high standards of travel agent support and encourage unrivalled business partnerships. It will drive business growth and extend the marketing to the benefit of each of our three cruise lines and their agent partners.

The award winning agent extranet, www.completecruisesolution.com, will continue to provide top-quality booking and training services for all three brands, and will continue to receive significant investment.

The new Princess Cruises sales team will report into the newly created head of sales position, which will in turn report to Princess Cruises UK director, Paul Ludlow.

The sales team for P&O Cruises and Cunard will report into the newly appointed head of sales, Chris Truscott, who will join the organisation from early in the new year. Truscott will report to Carnival UK sales and customer services director, Giles Hawke.

All three brands are committed to continued commercial collaboration to provide a consistency of approach and to creating new sales organisations capable of delivering exceptional account management for mutual benefit.