Celebrity's sleep-focused spa treatments are long overdue

Celebrity Equinox

Anyone who isn't sleeping well, or sleeping at all, knows that there's nothing more important than a good night's rest. And who hasn't had problems getting to sleep at some point, or suffered along with a partner who couldn't sleep?

So the new Celebrity Cruises wellness program that focuses on sleep is a fantastic idea and long overdue in the cruise industry.

Celebrity launched its "Mindful Dreams" program on the Celebrity Equinox and the Celebrity Summit this month, with the rest of the fleet to follow in September.

The program was developed in partnership with Canyon Ranch, which has been Celebrity's spa concessionaire since 2014.

How many spa treatments have the potential to change your life more than one that improves the amount and quality of sleep you get?  How many would affect so many people?

According to the American Sleep Association, 50-70 million US adults have a sleep disorder of some kind. About 10% of adults report chronic insomnia. Nearly half the population has problems with snoring.

When unable to sleep, far too many people turn to pharmaceutical solutions as a first option, rather than a last. A 2013 study from the National Institutes of Health found that 4.1% of Americans use a prescription sleep aid, with the number rising to at least 5.5% for those aged 50 and over.

"Mindful Dreams" instead offers a combination of a relaxation treatment, massage and meditation, and access to expert lectures and classes on a "holistic approach to mindful sleep both on land and at sea."

There is also a nutrition component.

While many cruise lines promote the relaxing quality of the mattresses and beds onboard, that relaxation lasts only as long as the cruise. This program could have an impact long after the cruise is over.

Celebrity’s new spa provider plans more than pampering

By Tom Stieghorst

 Celebrity Cruises is shaking up the spa services available on its ships starting in March when Canyon Ranch takes over the concession on 10 ships from Steiner Leisure Ltd.

Peter Smith, Canyon’s COO, promises to announce new treatments in the next few weeks that will be available to Celebrity passengers once the hand-off occurs.

In an interview last week, Smith outlined three emerging areas in the spa industry and in particular at Canyon Ranch, which puts as much or more emphasis on wellness as on beauty care.

• Brain health: Smith calls this “a major issue for many of our customers.” With longevity rising, there are more seniors living to an age where diminished memory or various forms of dementia are distinct threats. Canyon Ranch plans an onboard lecture series on the latest thinking behind brain health and what can be done to prevent or mitigate declining mental skills.
Brain health is a major focus for Dr. Richard H. Carmona, president of the Canyon Ranch Institute and a former surgeon general appointed by George W. Bush. He is the author of “30 Days to a Better Brain,” due out from Atria Books in May.

• Stress: “This is a huge issue right now,” said Smith. Many passengers choose to cruise in part or entirely to escape the pressures of their daily obligations to work, family and even themselves.

“It really crosses every aspect of our lives,” said Smith, and is a contributor to many modern ailments from teeth grinding and overeating to high blood pressure and heart disease.

“We’re spending a lot of our time trying to explain how to cope with stress,” said Smith.

• Sleep: Whether it is a sleep disorder or the simple difficulty of getting a full night’s rest, more people than ever need help achieving regular and healthy sleep. “As a nation, we don’t sleep,” said Smith, who said improvement of sleep habits will be another wellness offering at Canyon Ranch spas.

Although the more exotic treatments at spas can sometimes seem trivial or silly, the wellness concerns outlined by Smith are serious ones shared by many potential cruise passengers. By attending a Canyon Ranch discussion on one of these topics, they may be getting more lasting insight into rest and relaxation on their next Celebrity cruise.

Steiner, Celebrity won't renew spa contract in 2014

By Rebecca Tobin

Spa operator Steiner Leisure said this week that its agreement to operate the spas onboard Celebrity Cruises ships would not be renewed.

In a statement, the company said it had been advised by Celebrity that the line would not renew the agreement, which expires Dec. 31.

"The company is negotiating a transition plan as to the turnover of the ships to the new vendor," Steiner said.

In the statement, Steiner CEO Leonard Fluxman said the company was "disappointed with Celebrity's decision, particularly in view of our revenues being at historical highs on Celebrity's ships. We believe that the terms we proposed for renewal contained compelling economics, and it also contained a unique brand at sea. It is our understanding that Celebrity's decision was made purely from a marketing perspective."

"Steiner has been an excellent partner over the years," Celebrity said in an email. "We thank them for helping us deliver high quality spa experiences to our valued guests."

It said it would make an announcement about its new spa and wellness partner "in the near future."

Celebrity in recent years has expanded its spa offerings; for example, its AquaClass category, which debuted on the Solstice, enables passengers in AquaClass cabins to enjoy spa- and wellness-related perks and exclusive access to a restaurant featuring "clean cuisine."

Steiner has long been the largest spa operator at sea. In its statement, the company said its cruise line operations are conducted on spas on 155 ships. It currently services Celebrity sister brands Azamara Club Cruises and Royal Caribbean International. In June it announced a deal with Royal Caribbean to extend its agreement through 2017. Its land-based customers include Hilton, Marriott, St. Regis and W Hotels.

A handful of cruise ships and lines have contracted with other spa operators, such as Canyon Ranch, which operates the spas onboard Cunard Line's Queen Mary 2 and the Oceania Cruises and Regent Seven Seas Cruises ships.