Future cruise credits touted as ‘huge opportunity’ for agents

Future cruise credits provided to customers for cancelled sailings due to Covid-19 are a “huge opportunity” for agents.

The claim came from Carnival Cruise Line as it introduced an FCC toolkit designed to support agents.

It details how agents can use FCCs to assist clients.

“With many guests opting for future cruise credits on cancelled sailings, FCCs represents a huge opportunity for travel agents to grow their business as their clients have already expressed an interest in booking their next cruise and have committed funds toward that next booking,” the US line said.

CCL global sales and trade marketing senior vice president Adolfo Perez added: “Clients with FCCs are such important leads for travel agents and this practical, easy to use took kit offers a variety of proven sales and marketing strategies, all designed to help advisors close more FCC business and expand their sales.”

The toolkit, available via a dedicated page on the GoCCL.co.uk website, includes:

• Lead reporting tool to help agencies note and follow up on pending FCCs
• Communications schedule to help agents organise client follow-ups
• Templates for FCC-focused emails, letters and phone calls
• Personalisation tools for agents to customise messages based on client needs and interests

Carnival Cruise Line cancelled all cruises from its US ports earlier this month apart from Miami and Port Canaveral for November and December.