German cruise line introduces social media access fee

German line AIDA Cruises is introducing a flat fee for internet access to social media networks on board its ships.

Passengers will be able to share their experiences on board with friends on social networks, such as Facebook, Twitter, Instagram or WhatsApp for €4 a day or €19 a week.

AIDA claims to be “dramatically increasing” the bandwidth and speed of internet connections in addition to the new social media flat rate.

New internet packages to be introduced soon will allow unlimited access rather than be based on minutes of use.

Three options will be available with packages costing €25 for 250MB, €39 for 500MB and €99 for 3 GB of access.

Thomas Pfitzer, chief technical officer at the Carnival Corporation-owned line, said: “The use of mobile devices is continuously growing. We want to accommodate this trend and are offering our guests an additional service with the flat rate.

“With these package offers, we help keep the costs of satellite-based internet connections at sea reasonable and calculable for our guests.”

Six ships in the fleet will be equipped with enhanced internet access by next month, with completion due by November.

The new internet packages and fees will be part of the standard offering on new flagship AIDAprima (pictured).

Passengers who book internet packages in advance through the MyAIDA portal will receive a 5% discount.