Cruise operator introduces new technology to its traditional brochure

New brochures introduced by Thomson Cruises for its 2014 and 2015 programme of cruises will utilise new augmented reality technology to allow potential passengers to get a better idea of what their holiday will be like.

According to the company, the augmented reality will be accessible on any handheld device and can be used in conjunction with the traditional paper brochure sent out to interested parties on an annual basis.

The development represents a first for the line, and will allow users to view additional content by holding their smartphone or tablet over a specific page in the brochure.

Fraser Ellacott, Thomson Cruises customer operations director, commented: "Showcasing the true experience of life on a cruise ship will ... go a long way in helping customers considering a cruise make their decision."

He added that first-time cruisers will also have a better idea of what to expect thanks to the new technology.