Sunday, 29 December 2013

Royal Caribbean to end partnership with Fisher Price

Royal Caribbean to end partnership with Fisher Price

Dec2013
Royal Caribbean will end its partnership with toy manufacturer Fisher Price as of January 1, 2014.
The ending of this deal doesn't mean the end of Fisher Price onboard. Rather, Royal Caribbean will augment the Fisher Price toys with toys from other brands as well.
A statement from Royal Caribbean summarizes the change, "As of January 1, 2014, Fisher Price will no longer be the official partner of the Nursery or our Babies and Tots program.  Our guest may still find Fisher Price product onboard but it will be complimented by various other brands."
Royal Caribbean will discontinue the following programs as a result of the end of the deal.
  • Fisher Price Playgroups
  • Royal Babies & Tots Nursery Décor 
  • Fisher Price Curriculum
  • Little People Birthday Party
  • Hot Wheels Race Track on CocoCay
  • Dining Room Kid's Menus
  • Fisher Price Toys in Adventure Ocean
  • Décor on Labadee and CocoCay
  • In-stateroom television content
  • Toy Lending Program​
Guest with kids under 3 years old will still be able to enjoy the following experiences to compliment their family cruising experience:
  • Adventure Art for Tots
  • Maritime Music (on select ships)
  • Royal Bedtime Stories