Tuesday, 7 January 2014

Carnival partners with sunscreen vendor

Carnival partners with sunscreen vendor

By Tom Stieghorst

Carnival Cruise Lines said that for the first time it has partnered with a sun care products company for an onboard promotion.

Cocoa, Fla.-based Sun & Skin Care Research’s branded sunscreen, Ocean Potion, will be available to guests on four Carnival ships in gallon-sized pump containers at sampling stations.

Carnival will have 90,000 individual-sized packets for distribution as well.

Sun awareness will be promoted on the large Seaside Theater video screen at the pool deck on Carnival Breeze, Liberty, Sunshine and Triumph starting Jan. 12.

Messaging about the sunscreen will be incorporated into various activities onboard and at select ports of call.

Ocean Potion products come with UVA/UVB protection ranging from SPF 15 to SPF 70.