Wednesday, 6 November 2013

Norwegian Getaway to be Bud Light Hotel at Super Bowl

Norwegian Getaway to be Bud Light Hotel at Super Bowl

By Tom Stieghorst

The entity that has chartered the Norwegian Getaway during Super Bowl XLVI in February is Anheuser-Busch InBev, the beer giant, which will convert it into the Bud Light Hotel during the week leading up to the game.

"We are honored and proud that one of our world-class ships will be the center of Bud Light's Super Bowl event," said Norwegian spokeswoman AnneMarie Mathews.

Norwegian pushed back the inaugural sailing of the Getaway from Miami to accommodate the charter. The Super Bowl is being played in the New York area for the first time on Feb. 2.

Anheuser-Busch has created a Bud Light Hotel at four previous Super Bowls by buying a hotel's entire inventory for the week. It redecorates the hotel with Bud Light logos, colors and souvenir items and creates temporary installations. Big-name entertainers such as Flo Rida and Stevie Wonder gave performances at the hotel during the most recent Super Bowl in New Orleans.

Guests will be VIPs invited by Budweiser. It is the first time a cruise ship has been designated as the Bud Light Hotel.