Are some people really affected by cruise shame?
Most of us on this site are keen fans of cruising and are only too happy to get into conversations with others about our favourite ships and destinations.
But it seems not everyone feels the same way. In fact, a survey conducted by Leger Holidays suggests that approximately one in eight people is actually too embarrassed to book a cruise holiday in case other people find out.This probably says more about them than their holiday choices, but as with anything that people feel strongly about, it is possible for insecurity to set in.
After all, it was only earlier this month that Fred Olsen's marketing director Nathan Philpot suggested that the backlash against BBC docu-soap The Cruise: A Life at Sea was a result of the industry's own hang-ups over perceptions of cruising as a pastime for older holidaymakers.
He went so far as to suggest that instead, cruise lines should stop worrying so much what others think and be proud to chase the over 55s market, which is where the stats suggest most cruise holidaymakers come from.
It's not just cruises that the Leger research suggests Brits are embarrassed about. People are also likely to downplay trips to holiday parks, coach holidays and solo holidays.
It seems the crux of the issue is that, for half of people at least, holidays are perceived as a reflection of how interesting they are, according to the Daily Mail.
What do you think? Have you ever been ashamed to talk about your preference for cruises? Or are you proud of your holiday choices?