Wednesday, 1 February 2012

Mexico projects 52 million tourists in 2012

Mexico projects 52 million tourists in 2012

By Gay Nagle Myers
More than 52 million tourists will visit Mexico this year, forecasted the Mexican Ministry of Tourism.

Predictions followed a solid holiday season and strong winter occupancy thus far, particularly in the resort areas.

The number of air arrivals in December was was up 13% over December 2010.

A total of 1.07 million international travelers visited Mexico last month, with U.S. visitors up 10.6% over the same month a year ago.

Year-end figures for 2011 are not yet tallied.

“We envisage that 2012 will be a record-breaking year for Mexico in terms of tourism numbers,” said Rodolfo Lopez-Negrete, COO of the Mexico Tourism Board.

“The board will continue to market directly to non-traditional markets in Europe and Asia as well as the U.S. and Canada,” he said.

A key focus this year will be an awareness campaign targeting travel to the five states that comprise the ancient world of the Maya: Quintana Roo, Campeche, Tabasco, Chiapas and Yucatan.