Thomson Cruises director admits need to modernise fleet
Cruise holiday firm Thomson Cruises is set to modernise its current fleet with upgrades to its vessels along with the potential addition of new liners.
The plans come after the firm undertook a strategic review around nine months ago.
Managing director Fraser Ellacott revealed that the move was afoot during a recent interview with Travel Weekly in which he admitted "exciting plans" were in the offing.
Though Mr Ellacott remained cryptic in his responses, he did suggest that "for the longer term, clearly we [Thomson Cruises] have a need to modernise."
He went on to suggest that an overhaul of the current fleet was in the works, while Thomson Cruises was also considering the Middle East and North Africa for summer cruises in 2013.
The cruise chief explained that the firm felt trips to Lebanon, Libya, Algeria and the Dead Sea could prove particularly appealing to UK passengers following the Arab Spring.
Thomson Cruises is the third largest cruise holiday company in the UK, with tours operating across its four ships the Thomson Dream, Thomson Destiny, Thomson Spirit and Thomson Celebration.
The company made headlines recently with the unveiling of a new taster trip offering holidaymakers a 16-hour trip along the British coast.
Do you agree with this assessment of Thomson Cruises? What improvements do you think they should make?