This Blog is for New to Cruise and the well Traveled , on this site we will publish information about Cruise and Holiday information, with some insider stories in the travel press.
Thursday, 9 June 2016
Focus on Social Media:
Focus on Social Media:Missing the big picture
By Jamie Biesiada
Although travel is among the most visual of products, a
surprisingly small number of agents are engaging with social media platforms
built for photos and videos.
Facebook has become a place where many travel agents have
successfully built a personal brand through posting photos of their travels and
in many cases themselves. It has turned into a lead generator, often creating
business or sparking a desire to travel in a past client, thanks to a
well-placed destination photo or video.
But while their Facebook presence has grown, agents have
largely been underutilizing other social media platforms, such as Instagram and
YouTube, which because of their inherently visual nature lend themselves to
travel products and could be powerful lead-generation tools.
Earlier this year, the travel search website Hipmunk
released a study touching upon where millennials get their travel ideas. The
data shows the potential of social media platforms other than Facebook: The
study found that 44% of millennials get their travel inspiration from YouTube
videos, 28% from Instagram.
"Overall, social media within the marketing media
landscaping has officially arrived as a major opportunity for our industry for
a few reasons," said Sam McCully, vice president of marketing at Avoya
Moreover, McCully said that potential opportunities are not
limited to millennials, as more and more travelers in a wide range of ages are
taking to social media throughout their entire vacation process, from the
planning stage right through their return home.
"Is there an untapped opportunity?" McCully said.
"I would say absolutely."