Tuesday, 15 April 2014

MSC Cruises USA appoints marketing chief

MSC Cruises USA appoints marketing chief

By Jerry Limone

MSC Cruises USA has named Bonnie Levengood senior vice president of marketing, a new position.

Levengood will lead MSC’s consumer and trade marketing throughout North America.

Rick Sasso, president of MSC Cruises USA, said Levengood “joins the company at an auspicious time to help grow and strengthen awareness of our brand to both consumers and our travel agent partners.”

MSC said Levengood’s appointment is a key part of MSC Cruises’ recently announced “Serving You” initiative to reach more travel agents.

Most recently, Levengood ran her own marketing company. Before that, she led marketing and sales at 1-800-PetMeds for nearly eight years.