Wednesday, 15 January 2014

Carnival enters marketing partnership with casino operator

Carnival enters marketing partnership with casino operator

By Tom Stieghorst

Carnival Cruise Lines said club members at 18 casinos run by Penn National Gaming will get offers of complimentary cruises, starting in April.

The offers will be based on the level of play and are part of a marketing alliance between the two companies.

Penn National Gaming operates casinos and racetracks throughout the U.S., including the M Resort near Las Vegas and several Hollywood-branded casinos.

Gaye Gullo, Penn's corporate vice president of marketing, said the Carnival offers would be another tool to reward loyalty to its casinos.

A joint announcement of the deal did not say how many player club members would be targeted in the marketing program.