Monday, 25 July 2011

Google gives the boot to consumer hotel reviews


Google gives the boot to consumer hotel reviews

By Danny King
Google on Thursday pulled all third-party reviews of hotels, restaurants and other services from its Google Maps and Google Places pages.

That means consumer write-ups from hotel-review sites such as TripAdvisor will no longer appear on Google's Maps and Places pages.

“Based on careful thought about the future direction of Place pages, and feedback we’ve heard over the past few months, review snippets from other Web sources have now been removed from Place pages,” Avni Shah, Google's director of product management wrote in a blog post Thursday.

“Rating and review counts reflect only those that’ve been written by fellow Google users, and as part of our continued commitment to helping you find what you want on the web, we’re continuing to provide links to other review sites so you can get a comprehensive view of locations across the globe.”

TripAdvisor and its parent, Expedia Inc., have long taken issue with Google’s strategy as it expands its presence in the travel industry.

TripAdvisor CEO Steve Kaufer in January said Google was “abusing its power” by tweaking an algorithm that drove more Web users to Google Places, Tnooz.com reported.